eBook Information Communication Technologies and Emerging Business Strategies, 1st Edition

  • Published By:
  • ISBN-10: 1599042363
  • ISBN-13: 9781599042367
  • Grade Level Range: College Freshman - College Senior
  • 316 Pages | eBook
  • Original Copyright 2007 | Published/Released November 2006
  • This publication's content originally published in print form: 2007
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About

Overview

In the information communication technologies (ICT) field, there is a vacuum among disciplines, as well as between business research and academic studies, due to the rapid development of new technologies. Information Communication Technologies and Emerging Business Strategies fills this void by following an interdisciplinary approach to emerging markets, information and communication technologies.

Information Communication Technologies and Emerging Business Strategies creates awareness of changes in cultures of lifestyle consumption, which is both theoretically and empirically explored across multiple nations. This yields insight into the relationships between emerging businesses utilizing cutting-edge technologies and cultural perspectives, from the viewpoint of consumers.