About the Author.
1: 27 MYMs (Marketing-Yourself-Mandates).
2: Understand Your Personal Brand.
3: Know the Clichéd Basics.
4: Be Happy!.
5: Be Yourself.
6: Talk Less and Do More.
7: Set a Goal—Market Yourself with a Purpose.
8: Listen First, Talk Second.
9: Ask Questions and Find Common Ground.
10: Approach Without Fear—People Don't Bite.
11: Don't Waste Time.
12: Have Something Unique to Contribute.
13: Don't Complain – Nobody Wants to Hear It.
14: You Can't Just Be Selling.
15: Take a Compliment, but Stay Humble.
16: Don't Offend or Alienate.
17: Stay Current.
18: Know Your Audience.
19: Don't Treat People like They're Inferior.
20: Opportunities Aren't Always Obvious.
21: Sharpen Your Speaking Abilities.
22: Sharpen Your Writing Abilities.
23: Do Something Specific to Stand Out.
24: Ask for What You Want.
25: Like It or Not, Appearance Counts.
26: Keep Contacts Constantly Organized.
27: Keep Consistent.
28: Don't Give Up—It Won't Happen Overnight.
29: Make the Most of the Web.
30: Web Marketing in General.
31: Make Social Networking Part of Your Daily Routine.
32: Get to Know the “Big 3” but Look beyond Them as Well.
33: Use an Avatar That Represents You Well.
35: Understand the Basic Concept.
36: Your Profile Matters.
37: Follow People First, and Make Sure They Matter.
38: Be an Active Tweeter—One a Day Will Keep Followers Away.
39: Don't Be Too Quick to Block Followers.
40: Don't Just Sell—Send Quality Tweets and Show Your Human Side.
41: Stay Consistent.
42: Interact with Others.
43: Don't Get Sucked into One of the “Get 1,000 Friends Daily” Services.
44: Use the Right Tools.
45: Don't Be Afraid to Send the Same Tweet Multiple Times.
46: Re-Tweet What Other People Write.
47: Hold Twitter Chat Sessions.
48: Put Tweets into Relevant Groups for Other People to See and Find You.
49: Send Links.
51: Understand the Basic Concept.
52: Start Making Connections with People You Know.
53: Look through Your Friends’ Friends.
54: Take Advantage of Facebook's Suggestion Feature.
55: Don't Get Thrown Off by the Word “Friend”.
56: Join Facebook Groups and Fan Pages, or Start Your Own.
57: Make Connections from Groups You Join.
58: “Like” and “Share” Other People's Links.
59: Comment on People's Status Updates.
61: Understand the Basic Concept.
62: Complete Your Profile as Thoroughly as Possible.
63: Start Connecting with People You Know (or May at Least Be Associated With).
64: Look through Your Connections’ Connections.
65: Don't Be Afraid to Ask for a Recommendation.
66: Join Groups and Take Part in Conversation.
67: Blogging and Other Online Efforts.
68: Start Your Own Blog.
69: Update Your Blog Consistently.
70: Get Your Name in a URL.
71: Carefully Craft Your Signature (for Blog Comments and E-Mail).
72: Say It on Online Radio.
73: Use the Power of Video.
74: People Love Lists.
75: Comment on Other People's Blogs.
76: Broadcast What You Write.
77: Look into Hosting a Free Webinar.
78: E-Mail Marketing Can Be Powerful.
79: Post Your Skills on Craigslist.
80: Look for Online Lists.
81: There's Life Offline—Get out and Meet Real People.
82: Know What You're about and Be Able to Explain It Easily.
83: Start with People with Whom You've Lost Touch.
84: Shop around for the Best Networking Events, and Frequent Them Often.
85: Work the Trade Shows.
86: Volunteer to Lead or Be on a Committee.
87: Become a Regular.
88: Create a Memorable Business Card, and Remember to Bring Plenty with You.
89: Don't Rely on Your Memory.
90: Seek out Public Speaking Opportunities.
91: Use a Crutch If It Helps.
92: Don't Get Sucked into Talking to Any One Person for Too Long.
93: Buy the First Round… or Any Round.
94: Be Less Drunk than Everyone Else in the Room.
95: Don't Go It Alone.
96: Take Advantage of a Captive Audience.
97: Join a Club or Other Social Group.
98: Host a Social Party.
99: Host or Organize an Event.
100: Marketing Yourself Doesn't Stop during Vacation.
101: Check out Your College's Alumni Association.
102: Remember Names.
103: Look for Easy Conversation Starters.
104: Don't Make Uncomfortable Jokes or Comments.
105: Use Your Kids.
106: Wait Tables.
107: Still Young? Play the Cute, Ambitious Kid Card.
108: Get a Puppy (or a Babysitting Job).
109: Make Follow-Up a Ritual.
Appendix A: Best Twitter Tools.
Appendix B: “Who You Should Follow on Twitter” Lists.
Appendix C: LinkedIn Groups.
Appendix D: Other Social Networks to Consider.
Appendix E: Networking Events.
Appendix F: Strategies for Success.