The second edition of American Men and Women: Who They Are and How They Live examines the many dimensions of our changing lives. The nation’s men and women are not who they used to be, their roles revolutionized over the past half century. Those roles are still fluid and evolving. Today’s young adults are postponing marriage and childbearing, creating a new baby bust. Young women are better educated than young men, and many have higher incomes as well. Tracking and understanding these changes has become more important than ever as the nation struggles to recover from the Great Recession and businesses compete for customers. American Men and Women contains all-important demographic data on the number of males and females, their changing age distribution, rising educational attainment, and diversifying racial composition. It is divided into ten chapters: Attitudes, Education, Health, Income, Labor Force, Living Arrangements, Population, Spending, Time Use, and Wealth. The attitudes chapter, based on data from the 2012 General Social Survey, compares what men and women think and examines how their attitudes differ by age. Also included in this book is a chapter on men’s and women’s time use based on unpublished data from the invaluable American Time Use Survey. American Men and Women also provides the latest labor force projections, the latest population projections, and statistics on income, labor force participation, living arrangements, health status, spending, and wealth. American Men and Women is an invaluable resource for marketers, advertisers, small businesses, large corporations, entrepreneurs, consultants, business students, and the libraries that serve them. It will help you track and understand today’s evolving lifestyles. With that understanding, you will be better equipped to meet the wants and needs of our changing population.