eBook A Short-Cut to Marketing the Library, 1st Edition

  • Zuzana Helinsky
  • Published By: Chandos Publishing
  • ISBN-10: 1780631324
  • ISBN-13: 9781780631325
  • DDC: 021.7
  • Grade Level Range: College Freshman - College Senior
  • 108 Pages | eBook
  • Original Copyright 2008 | Published/Released September 2014
  • This publication's content originally published in print form: 2008
  • Price:  Sign in for price



Technological changes mean that the role of libraries is now not as obvious or assured as in the past. This means that to survive, libraries must actively market their products and services to their users and to their funding sources. A concise handbook which spells out the critical need for marketing for libraries, A Short-cut to Marketing The Library provides a series of practical and accessible tools to achieve success and includes publishers marketing suggestions.

Table of Contents

Front Cover.
Half Title Page.
Other Frontmatter.
Title Page.
Copyright Page.
About the Author.
1: Introduction.
2: Why Is Marketing so Important?.
3: Marketing Tools.
4: Marketing in Practice.
5: Who Else Can Help Us? Publishers’ Marketing Suggestions.
Further Information.