eBook The Reference Shelf: Social Networking, 1st Edition

  • Kenneth Partridge
  • Published By:
  • ISBN-10: 0824212657
  • ISBN-13: 9780824212650
  • DDC: 302.30285
  • Grade Level Range: 9th Grade - College Senior
  • 200 Pages | eBook
  • Original Copyright 2011 | Published/Released November 2012
  • This publication's content originally published in print form: 2011
  • Price:  Sign in for price



Such "social networking" websites as Facebook, MySpace, and Twitter have revolutionized communication, changing the ways in which friends stay in touch, companies advertise products, and politicians reach voters, to name but three of their uses. This collection of articles traces the evolution of social networking, considering both its usefulness and potential dangers. With Facebook alone boasting more than 400 million active users, this is a phenomenon that shows no signs of going away.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
1: From Bulletin Boards to Facebook: Social Networking Comes of Age.
2: The Complete History of Social Networking—CBBS to Twitter.
3: What the Past can Tell Us about the Future of Social Networking.
4: Facebook Boosts Smaller Groups.
5: Is Foursquare the New Facebook?.
6: The Life and Death of Online Communities.
7: Losing Its Cool.
8: Will Social Networks Ever Make Money?.
9: “Does Social Sell?” Doing Business in the Digital World.
10: Reaping Social Media Rewards.
11: 7 Questions Key to Social Networking Success.
12: Deleted, De-Friended.
13: The Tweet Life of CMOs.
14: Can You Measure the ROI of Your Social Media Marketing?.
15: Does Social Sell?.
16: Tweeting for a Cause: Social Media Meets Politics and Activism.
17: Social Media Paves Obama’s Way to White House.
18: Can the Mama Grizzlies Pull Off a Twitter Revolution?.
19: Facebook Politicians are not Your Friends.
20: In Social Media Election, the GOP Capitalizes.
21: What You Need to Know about Social Networking.
22: Road Kill Social Media.
23: Tweeting is Fundamental: Social Media in the Schools.
24: Social Networking Goes to School.
25: Social Media in the Classroom—For Kindergartners(!) through High Schoolers.
26: Schools Get on Web 2.0 Bandwagon.
27: Bullied, Spied on, Fired, Never Hired: The Dangers of Social Media.
28: Why We’ll Never Escape Facebook.
29: Social Media.
30: Addicted to Facebook.
31: Cyberbullies Ramp up the Taunting—Anonymously.
32: The Social-Networking Phenomenon: What It Says about Us, How It Affects Our Lives.
33: With Friends Like These.
34: A Cyber-House Divided.
35: Do You Own Facebook?.
36: Curb Your Urge to Overshare.
37: We are not Alone.
38: The Web Means the End of Forgetting.
About the Editor.