eBook Integrating Social Media into Business Practice, Applications, Management, and Models, 1st Edition

  • In Lee
  • Published By:
  • ISBN-10: 1466661836
  • ISBN-13: 9781466661837
  • DDC: 658.8
  • Grade Level Range: College Freshman - College Senior
  • 325 Pages | eBook
  • Original Copyright 2014 | Published/Released April 2015
  • This publication's content originally published in print form: 2014
  • Price:  Sign in for price



Social networking has emerged as a predominant form of communication and human interaction. Businesses have also adopted social networks as a means for interacting with consumers and conducting business activities. As a result of this widespread adoption, it is imperative for businesses to leverage social technologies to stay competitive in the global economy. Integrating Social Media into Business Practice, Applications, Management, and Models provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises. Covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services, this comprehensive publication is a useful reference for researchers, instructors, and social media managers, as well as students in various e-commerce and business programs.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Advances in E-Business Research (AEBR) Book Series.
Titles in This Series.
Editorial Advisory Board and List of Reviewers.
Table of Contents.
Detailed Table of Contents.
1: User Involvement, Open Service Innovations, and Social Media: Lessons from a Case Study.
2: Impact of General Social Media Experience on Usefulness for Business in the Workplace.
3: Influence of Corporate Social Media in Strategic Decision Processes.
4: Using the Power of Social Media Marketing to Build Consumer-Based Brand Equity.
5: Viral Advertising and the Implications of Social Media.
6: Social Media: The Issues, Benefits, and Strategies for Brands.
7: Greek Politicians and the Use of Online Technologies for Citizen Engagement.
8: Using Social Media in the Workplace: How “Lenovo Central” Brings Employees Together.
9: How Generation Y Perceives Social Networking Applications in Corporate Environments.
10: Social Media Opportunities for Market-Driven Firms.
11: Web 2.0 and Social Media in Today’s Business World.
12: Re-Conceptualizing Relational Integrated Marketing Communications from the Perspective of Social CRM.
13: The Role of Social Media in the Knowledge-Based Organizations.
14: Social Media for Business Model Improvement.
Compilation of References.
About the Contributors.