eBook George Gallup in Hollywood, 1st Edition

  • Susan Ohmer
  • Published By:
  • ISBN-10: 0231511280
  • ISBN-13: 9780231511285
  • DDC: 791.4307
  • Grade Level Range: College Freshman - College Senior
  • 304 Pages | eBook
  • Original Copyright 2005 | Published/Released July 2007
  • This publication's content originally published in print form: 2005
  • Price:  Sign in for price



Explores the use of George Gallup's opinion polling techniques by the film industry in the 1930's and '40's. Traces Gallup's intellectual and methodological developments, examining his comprehensive approach to market research from his early education in the advertising industry to his later work in Hollywood.