eBook The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly, 4th Edition

  • Published By:
  • ISBN-10: 1118711076
  • ISBN-13: 9781118711071
  • DDC: 658.8
  • Grade Level Range: 12th Grade +
  • 26 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013
  • Price:  Sign in for price



To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a fourth edition is required. It will incorporate several additions and changes including: a new introduction discussing changes since the previous edition two new chapters--on photo sharing and newsjacking plus updated information and case studies on more topical trends of the new rules of marketing & PRĀ  The New Rules of Marketing and PR is a one-of-a-kind, pioneering guide to the future of marketing. It offers a step-by-step action plan for harnessing the power of the Internet to communicate with buyers directly, raise online visibility, and increase sales. It shows how large and small companies, nonprofits, entrepreneurs, political organizations, consultants, even rock bands and churches can leverage Web-based communication to get the right message to the right people at the right time --for a fraction of the cost of a big-budget advertising campaign. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Table of Contents

Front Cover.
Other Frontmatter.
Other Frontmatter.
Half Title Page.
Title Page.
Copyright Page.
1: Introduction.
2: How the Web Has Changed the Rules of Marketing and PR.
3: The Old Rules of Marketing and PR Are Ineffective in an Online World.
4: The New Rules of Marketing and PR.
5: Reaching Your Buyers Directly.
6: Web-Based Communications to Reach Buyers Directly.
7: Social Media and Your Targeted Audience.
8: Blogs: Tapping Millions of Evangelists to Tell Your Story.
9: Audio and Video Drive Action.
10: The New Rules of News Releases.
11: Going Viral: The Web Helps Audiences Catch the Fever.
12: The Content-Rich Website.
13: Marketing and PR in Real Time.
14: Action Plan for Harnessing the Power of the New Rules.
15: You Are What You Publish: Building Your Marketing and PR Plan.
16: Online Thought Leadership to Brand Your Organization as a Trusted Resource.
17: How to Create for Your Buyers.
18: How Web Content Influences the Buying Process.
19: Mobile Marketing: Reaching Buyers Wherever They Are.
20: Social Networking Sites and Marketing.
21: Blogging to Reach Your Buyers.
22: An Image Is Worth a Thousand Words.
23: Video and Podcasting Made, Well, as Easy as Possible.
24: How to Use News Releases to Reach Buyers Directly.
25: Your Newsroom: A Front Door for Much More than the Media.
26: The New Rules for Reaching the Media.
27: Newsjacking Your Way into the Media.
28: Search Engine Marketing.
29: Make It Happen.
Acknowledgments for the Fourth Edition.
About the Author.
Preview: Real-Time Marketing & PR.
Preview: The New Rules of Social Media Book Series.
Have David Meerman Scott Speak at Your Next Event!.