eBook Contemporary Research in E-Branding, 1st Edition

  • Published By:
  • ISBN-10: 1599048159
  • ISBN-13: 9781599048154
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 389 Pages | eBook
  • Original Copyright 2008 | Published/Released May 2009
  • This publication's content originally published in print form: 2008
  • Price:  Sign in for price

About

Overview

Provides research on the emergent issue of the Internet as a central organizing platform for integrating marketing communications.