eBook Best Customers: Demographics of Consumer Demand, 9th Edition

  • Published By:
  • ISBN-10: 1940308267
  • ISBN-13: 9781940308265
  • DDC: 658.834
  • Grade Level Range: College Freshman - College Senior
  • 810 Pages | eBook
  • Original Copyright 2013 | Published/Released November 2013
  • This publication's content originally published in print form: 2013
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About

Overview

Find out how the American marketplace has been transformed by the Great Recession in the new ninth edition of Best Customers: Demographics of Consumer Demand, with all-important 2010 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2010) the Great Recession, product by product. Best Customers analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder. Based on unpublished data from the 2010 Consumer Expenditure Survey -- you can’t find this on the Internet -- Best Customers identifies which households spend the most on a product or service (the best customers) and which control the largest share of spending (the biggest customers). Best Customers is divided into 21 chapters, arranged alphabetically. Within each chapter, individual products and services are arranged alphabetically. The chapters are: alcoholic beverages, apparel, computers, education, entertainment, financial products and services, household furnishings, gifts to non-household members, groceries, health care, household services, housekeeping supplies, personal care products and services, reading material, restaurants and carry-outs, shelter and utilities, telephone, tobacco, transportation, travel, and utilities. Each table in Best Customers analyzes household spending on a particular product or service and is accompanied by text identifying the best and biggest customers, analyzing spending patterns, describing spending trends before and after the Great Recession, and predicting future trends based on the nation’s changing demographics.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
Introduction.
1: Alcoholic Beverages.
2: Apparel.
3: Computers.
4: Education.
5: Entertainment.
6: Financial Products and Services.
7: Furnishings and Equipment.
8: Gifts for People in Other Households.
9: Groceries: Part I.
10: Groceries: Part II.
11: Health Care.
12: Household Services.
13: Housekeeping Supplies.
14: Personal Care Products and Services.
15: Reading Material.
16: Restaurants and Carry-Outs.
17: Shelter.
18: Telephone.
19: Tobacco Products.
20: Transportation.
21: Travel.
22: Utilities.
About the Consumer Expenditure Survey.
Percent Reporting Expenditure and Amount Spent, Average Quarter 2009.
Spending by Product and Service, Ranked by Amount Spent, 2009.
Household Spending Trends, 2000 to 2009.
Glossary.
Index.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Table of Contents.
Introduction.
1: Alcoholic Beverages.
2: Apparel.
3: Computers.
4: Education.
5: Entertainment.
6: Financial Services.
7: Furnishings and Equipment.
8: Gifts for People in Other Households.
9: Groceries - Part I.
10: Groceries - Part II.
11: Health Care.
12: Household Services.
13: Housekeeping Supplies.
14: Personal Care.
15: Reading Material.
16: Restaurants and Carry-Outs.
17: Shelter.
18: Telephone.
19: Tobacco Products.
20: Transportation.
21: Travel.
22: Utilities.
About the Consumer Expenditure Survey.
Percent Reporting Expenditure and Amount Spent, Average Quarter 2010.
Spending by Product and Service, Ranked by Amount Spent, 2010.
Household Spending Trends, 2000 to 2010.
Glossary.
Index.