eBook Essential Managers: Ethical Business, 1st Edition

  • Linda Ferrell University of New Mexico
  • Published By:
  • ISBN-10: 0756657105
  • ISBN-13: 9780756657109
  • Grade Level Range: College Freshman - College Senior
  • 72 Pages | eBook
  • Original Copyright 2009 | Published/Released May 2010
  • This publication's content originally published in print form: 2009
  • Price:  Sign in for price



Ethical Business gives you the know-how to get results without getting ruthless. This book will teach you how to improve your bottom line and employee morale while listening to your conscience.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Other Frontmatter.
1: Understanding business ethics.
2: Succeeding through ethics.
3: Setting principles and values.
4: Setting out responsibilities.
5: Assessing benefits and risks.
6: Looking beyond borders.
7: Recognizing ethical issues.
8: Developing your radar.
9: Handling conflicts of interest.
10: Abusive behavior.
11: Avoiding discrimination.
12: Interpersonal relationships.
13: Protecting private data.
14: Dealing with dishonesty.
15: Selling ethically.
16: Avoiding greenwashing.
17: Implementing an ethics program.
18: Setting the context.
19: Setting an ethical code.
20: Leading ethically.
21: Monitoring the program.
22: Training in ethics.
23: Caring for your employees.
24: Managing ethical crises.
25: Looking beyond your organization.
26: Following standards.
27: Defining the role of stakeholders.
28: Accounting for your actions.
29: Checking your supply chain.
30: Investing ethically.
31: Celebrating best practice.

Meet the Author

Author Bio

Linda Ferrell

Dr. Linda Ferrell (Ph.D. University of Memphis) is professor of marketing at Belmont University. Dr. Ferrell coauthored Business and Society with O. C. Ferrell and Debbie M. Thorne and is co-author of Business in a Changing World with O.C. Ferrell and Geoff Hirt. She won the Best Paper award twice at the American Marketing Association's National Summer Educators Meeting and has published over 30 articles in JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, JOURNAL OF PUBLIC POLICY & MARKETING, JOURNAL OF PERSONAL SELLING & SALES MANAGEMENT, AMS REVIEW, JOURNAL OF STRATEGIC MARKETING, JOURNAL OF BUSINESS ETHICS, and CASE RESEARCH JOURNAL, as well as others.