eBook Yelp for Business: The Quick-Start Guide to Managing Your Reviews, 1st Edition

  • Published By:
  • ISBN-10: 1118857739
  • ISBN-13: 9781118857731
  • DDC: 306.34
  • Grade Level Range: 12th Grade +
  • 595 Pages | eBook
  • Original Copyright 2014 | Published/Released May 2014
  • This publication's content originally published in print form: 2014
  • Price:  Sign in for price



While most businesses know the importance of online reviews on sites such as Yelp.com, they have no clue how to grab the reins and help shape the conversation around their service or product. This guide will help users begin crafting and managing a winning presence on the Yelp reviews platform. It opens with a chapter outlining the opportunity for businesses of all types so that everyone understands how reviews affect the bottom line. The book then explores Yelps demographics and then shows how to best use Yelps features, including how to claim your business listing and craft a compelling presence.  The compelling e-book also includes information about how to communicate with reviewers, how to receive and respond to alerts when new reviews--good or bad--are posted, and when paid membership and promotional options should be considered.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
About the Authors.
1: Yelp for Business.