Entrepreneur's Showcase: Market Research for Small Businesses and the Woman Entrepreneur's Guide to Financing a Business, 1st Edition

  • Published By:
  • ISBN-10: 1933884088
  • ISBN-13: 9781933884080
  • Grade Level Range: College Freshman - College Senior
  • eBook
  • Original Copyright 2005 | Published/Released June 2006
  • This publication's content originally published in print form: 2005
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About

Overview

Written for the entrepreneur or small business person, the Entrepreneur's Showcase: Market Research for Small Businesses and the Women Entrepreneur's Guide to Financing a Business provides information on multiple aspects of entrepreneurship, focusing on market research for small business as well as on more gender-specific topics involved in starting a business.

The first part offers an overview of the market research process, defines various types of research, and shows you how to conduct a market research project from beginning to end. Sections include: designing a research project; harnessing research resources; defining types of research; and presenting research results. And that information is effectively applied in the second part, which defines and explains four methods of financing a business, focusing on gender-specific issues.

Titles in this bundle include:

  • Know! Market Research for Small Businesses and Startups
  • Women Entrepreneur's Guide to Financing a Business