eBook Encyclopedia of Survey Research Methods, 1st Edition

  • Published By: SAGE
  • ISBN-10: 141296394X
  • ISBN-13: 9781412963947
  • Grade Level Range: College Freshman - College Senior
  • 494 Pages | eBook
  • Original Copyright 2008 | Published/Released December 2008
  • This publication's content originally published in print form: 2008
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The Encyclopedia of Survey Research Methods is specifically written to appeal to beginning, intermediate, and advanced students, practitioners, researchers, consultants, and consumers of survey-based information.

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Research Methods presents state-of-the-art information and methodological examples from the field of survey research. Although there are other "how-to" guides and references texts on survey research, none is as comprehensive as this Encyclopedia, and none presents the material in such a focused and approachable manner. With more than 600 entries, this resource uses a Total Survey Error perspective that considers all aspects of possible survey error from a cost-benefit standpoint.