eBook Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption, 1st Edition

  • Published By:
  • ISBN-10: 1605663794
  • ISBN-13: 9781605663791
  • Grade Level Range: College Freshman - College Senior
  • 306 Pages | eBook
  • Original Copyright 2009 | Published/Released October 2009
  • This publication's content originally published in print form: 2009
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About

Overview

Ubiquitous commerce (u-commerce) creates a dynamic convergence of the physical and digital, producing Web-based wireless and next-generation technologies in ways that generate new levels of convenience and value for buyers and sellers. "Ubiquitous Commerce for Creating the Personalized Marketplace: Concepts for Next Generation Adoption" provides a compendium of definitions and explanations of concepts and processes within u-commerce, as well as research targets, objectives, techniques, and methodologies. This Handbook of Research contains a collection of chapters authored by leading international experts, offering an in-depth description of key terms and concepts related to different areas, issues, and trends in u-commerce and technologies in modern organizations worldwide.