eBook CaseBase 2: Case Studies in Global Business

  • Volume 2
  • Published By:
  • ISBN-10: 1414490488
  • ISBN-13: 9781414490489
  • DDC: 338.88
  • Grade Level Range: 9th Grade - College Senior
  • 197 Pages | eBook
  • Previous Editions: 2011
  • Original Copyright 2012 | Published/Released June 2012
  • This publication's content originally published in print form: 2012
  • Price:  Sign in for price



Each volume of CaseBase 2 includes new case studies expertly crafted to be challenging, yet accessible, thereby providing value to professors, students and businesspeople alike. Focused on issues in emerging markets and emerging industries across the globe, this collection is both timely and proactive. Each case presents a unique challenge for the student of business to explore.

An example of 2 cases found in CaseBase 2 are: Growing Pains at Netflix: The Qwikster Debacle of 2011 and Business of Sustainability: The Case of Sino-Forest.

Features and Benefits

  • Each case has an abstract, set of learning objectives, and questions for discussion as well as a bibliography and list of further readings.

Alternate Formats

  • Paperback Edition

    ISBN-10: 141449047X | ISBN-13: 9781414490472

Table of Contents

Afghanistan: Comparative Advantage and the Opium Trade.
Conflict in a Sino-Foreign Joint Venture: Chinese Perspective.
Conflict in a Sino-Foreign Joint Venture: Western Perspective.
Does having a natural resource endowment equate with economic growth? The problems facing Nigeria in maintaining a stable electricity supply.
Fast Retailing’s Creating Shared Value (CSV) Initiatives.
Global Executive Gender Inequality.
Growing Pains at Netflix: The Qwikster Issue of 2011.
How Kraft Changed the Oreo and Its Global Marketing Strategy for Success in China.
Johnson & Johnson and Crisis Management: Comparison of Two Leaders in Two Crises.
Market Behaviour During the Holy Month of Ramadan.
The Marketing Process and Urban Development in Cairo: Identifying and Meeting Diverse Consumer Needs.
MGM Marmi: Challenging Tradition with Entrepreneurial Leadership and Business Communication.
New Forms of Social Enterprise in France: A Factory for Change.
Offshore Agricultural Production and Saudi Arabia: A Pragmatic Response to Resource Endowment or An Ethical Own Goal?
Opening up the Economy to Foreign Investment: New Moves in Syria.
Parmigiano-Reggiano: Global Recognition of Geographical Indications.
Photo Finished: Eastman Kodak and the Digital Revolutions.
Reaching Global Markets: Marketing Considerations in Selling Fashion Clothing in New Markets.
Retailing in Saudi Arabia and the Role of Market Research.
Rossignol: Remade in France.
Royal Jordanian Airways: The Effect of Monopoly Power on the Competitive Behaviour of a Business in the Airline Industry.
Sino-Forest: A Sustainable Business?