Notes on Contributors.
3M Post-it Notes.
3M’s Use of Genesis Grants Encourages Innovation.
Amazon Kindle: Evolution of an E-book Reader.
Analog Devices, Inc., and MEMS Sensors Research and Development.
Apple Inc.’s Ever Evolving Personal Technology Devices.
Arianna Huffington and the Huffington Post.
Aspirin: Painkiller, Analgesic, and Preventive Measure.
Ban Roll-On and Deodorant.
Band-Aid Bandages: A Brand Born out of Market Need.
Bank of America and the Evolution of U.S. Banking Industry.
BASF: Multinational Diversified Chemical Company.
British East India Company: Company Rule in India.
Cisco Systems: From Routers to Networking Systems.
Coca-Cola: The Best-Selling Nonalcoholic Beverage in the World.
Colt’s Manufacturing Company: Pioneering Firearms.
Compact Discs: From Music Recordings to Computers.
Corning’s Innovative LCD Formation Technology.
Cotton Gin: Eli Whitney’s Invention Impacts an Industry.
Creative Marketing and Sanitation Showrooms: Thomas Crapper’s Inventions.
eBay: The Most Used Online Auction Website in the World.
Electrophoretic Ink: From Signs to E-Readers.
Etsy.com: Selling Handcrafted Items on the Internet.
Facebook: The World’s Most Popular Social Network.
FedEx Corporation: Its Launch and Constant Innovation.
Flash Memory: Fujio Masuoka’s Invention Signals Shift in Storage Technology.
Flextronics’s Supply Chain Management.
Ford Motor Company’s Use of the Assembly Line.
Genentech: Patents and Biotechnology.
George Lucas and Star Wars.
Glad Bags: Brand Building and Integrated Marketing.
Google, Inc. and Its Ever Evolving Search Engine Business.
Google’s AdWords and AdSense Equal Advertising Dollars.
Gore-Tex: Ingredient Branding Done Correctly.
Got Milk?: An Enduring Advertising Campaign in the United States.
Hallmark Cards: From Post Cards to Greeting Cards.
Hewlett-Packard’s LaserJet Printer.
Honda Motor Company and Their Motorcycles.
IBM’s System/360 and Its Impact on the Computer Industry.
IDEO: An Innovative Design and Consulting Firm.
IMAX: Bigger Screen Cinema.
Incandescent Light Bulb and Thomas Edison.
Intel Corporation Enters Microprocessor Industry.
iRobot Corporation’s Specialized Robot Assistants.
Kevlar: DuPont’s Super-strong Lightweight Fiber.
Kimberly-Clark’s Kleenex Facial Tissue.
Kool-Aid: Edwin Perkins’s Flavored Drink Mix.
Kraft Foods: From Cheese Distribution to Multi-Brand Conglomerate.
LED Traffic Lights Gain Acceptance in the United States and Abroad.
Les Paul and the Electric Guitar.
Levi Strauss and Blue Jeans.
Magnetic Resonance Imaging: Its Discovery and Usage.
Mattel, Inc.’s Barbie Doll.
Medtronic, Inc.: Medical Device Pioneer.
Merrill Lynch: Innovative Financial Services.
Microsoft’s Savvy Licensing of Operating Systems.
Monopoly: The Evolution of an Iconic U.S. Board Game.
Muhammad Yunus and Microfinancing.
Nano-Tex Creates Stain-resistant, Breathable Fabrics.
NASCAR: Growing Fan Base Builds Marketing Opportunities.
Netflix, Inc., Disrupts the Traditional U.S. Movie Rental Market.
Netscape Communications: Internet Software Development in the 1990s.
Nike, Inc.: Building a Global Brand.
Nintendo’s Wii: The Interactive Game Console That Crossed Generations.
Oral Contraceptives: From Discovery to Approval.
Otis Elevator Company.
Pacemaker: An Evolving Global Medical Innovation.
Pandora Radio/Music Genome Project.
PayPal: Global E-commerce Payment Processing.
Pixar Animation Studios: It Started as a Toy Story.
Plastic: Its Discovery, Use, and Reinvention.
Polaroid Camera: An Iconic Brand with Staying Power.
Polyester: Enduring Versatile Synthetic Fiber.
Procter and Gamble: Purpose-driven Products and Brands.
Refrigeration: Its Development, Application, and Use Over Time.
Saran Wrap: Serendipitous Plastic Wrap.
Sears Shifts from Mail Orders to Retail Stores.
Sony Walkman: Portable Music Player in the 1980s.
Springfield Armory: Military Standardization and Interchangeable Parts.
Swanson Successfully Markets and Sells TV Dinners.
Swatch Group: Reinvigorating the Swiss Watch Industry.
Taiwan Semiconductor Manufacturing Company.
Telephone Improves with Edison’s Innovative Device.
Texas Instruments and Digital Light Processing Technology.
Thermos: From Scientific Invention to Insulated Container Brand.
Timberland Company: Made the Duck Boot Better.
Toyota Prius: The World’s First Mass-Produced Hybrid Vehicle.
Twitter: Social Networking and Microblogging Service.
UPS: Package Delivery Plus Logistics and Supply Chain Management.
U.S. Military Becomes More Eco-Savvy.
Velcro: How Biomimicry Inspired Innovative Design.
VisiCalc, Lotus 1-2-3, and the Advent of Spreadsheet Software.
Wal-Mart Uses Private Satellite Network as Technological Edge.
Walt Disney’s Vision of Family-friendly Theme Parks.
WD-40: Lubricant, Rust, and Corrosion Inhibitor.
Whole Foods Market, Inc.: Natural Foods Supermarket Success.
Wi-Fi Devices Benefit from Industry Standardization.
Xerox Corporation: Document Management Products and Services.