eBook Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World, 1st Edition

  • Mila Gasco Hernandez
  • Published By:
  • ISBN-10: 160566135X
  • ISBN-13: 9781605661353
  • Grade Level Range: College Freshman - College Senior
  • 450 Pages | eBook
  • Original Copyright 2008 | Published/Released September 2009
  • This publication's content originally published in print form: 2008
  • Price:  Sign in for price

About

Overview

Important investments of the past several years have greatly contributed to the study of city marketing. Nevertheless, there is still an important tool brought about by the new era which remains unexplored; the new information and communication technologies -- in particular, the Internet. "Information Communication Technologies and City Marketing: Digital Opportunities for Cities Around the World" promotes understanding of how ICTs contribute to the development of city marketing strategies to enhance local socio-economic development. Covering central topics such as city branding, export promotion, and industry marketing, this comprehensive book provides academicians, marketers, and city officials with an in-depth look into effective marketing initiatives for city development.