eBook Nike, 1st Edition

  • Tracy Carbasho
  • Published By:
  • ISBN-10: 1598843435
  • ISBN-13: 9781598843439
  • DDC: 338.7
  • Grade Level Range: 9th Grade - College Senior
  • 132 Pages | eBook
  • Original Copyright 2010 | Published/Released February 2012
  • This publication's content originally published in print form: 2010
  • Price:  Sign in for price

About

Overview

This compelling book provides a comprehensive examination of Nike, utilizing never-before-heard interviews with top sports celebrities and the informed perspectives of marketing gurus to explain why Nike has ruled the sports world for more than four decades.

Table of Contents

Front Cover.
Half Title Page.
Recent Titles in Corporations That Changed the World.
Title Page.
Copyright Page.
Dedication.
Contents.
Foreword.
Acknowledgments.
Introduction.
1: Inspiring Excellence.
2: The Vision behind the Victory.
3: Just Do It.
4: Become Legendary.
5: Setting Precedents in College Sports.
6: When Nike Athletes Stumble.
7: High-Tech Is High Stakes.
8: Serving as a Role Model.
9: The Rich Get Richer.
10: Sharing the Wealth.
11: There Is No Finish Line.
Notes.
Index.
About the Author.