eBook Advances in Electronic Marketing, 1st Edition

  • Published By:
  • ISBN-10: 1591403235
  • ISBN-13: 9781591403234
  • DDC: 658.872
  • Grade Level Range: College Freshman - College Senior
  • 318 Pages | eBook
  • Original Copyright 2005 | Published/Released October 2006
  • This publication's content originally published in print form: 2005
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There are many challenges facing organizations today as they incorporate electronic marketing methods into their strategy. Advances in Electronic Marketing examines these challenges within three major themes: the global environment, the strategic/technological realm, and the buyer behavior of online consumers. Each chapter raises important issues, practical applications, and relevant solutions for the electronic marketer. Advances in Electronic Marketing not only addresses Internet marketing and the World Wide Web, but also other electronic marketing tools, such as geographic information systems, database marketing, and mobile advertising. This book provides researchers and practitioners with an updated source of knowledge on electronic marketing methods.