eBook Pop-Up Business For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1118443470
  • ISBN-13: 9781118443477
  • DDC: 658.87
  • Grade Level Range: 12th Grade +
  • 50 Pages | eBook
  • Original Copyright 2012 | Published/Released June 2014
  • This publication's content originally published in print form: 2012
  • Price:  Sign in for price



Whether youre just starting out and want to test the viability of your business, or youre an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They’re a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, youll find: Planning your pop-up venture - whether its a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
1: Planning to Pop Up.
2: Welcome to the World of Pop Ups.
3: Developing Your Pop up Plan.
4: Building on Your Pop up Foundations.
5: Building Your Team.
6: Funding Your Project.
7: Finding Your Space and Your Landlord.
8: Filling Your Pop up with People.
9: Making an Impression: Branding and Marketing.
10: Producing and Distributing Leaflets and Posters.
11: Making the Most of Social Media.
12: Cooking up a Media Storm for Your Pop Up.
13: Running Your Pop Up.
14: Designing and Kitting out Your Space.
15: Managing Your Shop and Staff.
16: Meeting Your Customers.
17: Looking to the Future.
18: Measuring the Success of Your Pop Up.
19: Packing up and Moving On.
20: The Part of Tens.
21: Ten Useful Items to Have in Your Pop Up.
22: Ten Reasons Why Your Pop up Is Good for Business.
About the Author.
Author's Acknowledgments.