eBook Pop-Up Business For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1118443470
  • ISBN-13: 9781118443477
  • DDC: 658.87
  • Grade Level Range: 12th Grade +
  • 50 Pages | eBook
  • Original Copyright 2012 | Published/Released June 2014
  • This publication's content originally published in print form: 2012
  • Price:  Sign in for price

About

Overview

Whether youre just starting out and want to test the viability of your business, or youre an established business looking to expand your reach, pop-ups offer an exciting and flexible opportunity. They're a great way to try new business ideas, experiment with a new product, location or market, gain exposure, and learn about your customers - all with limited risk and financial outlay. Inside Pop-Up Business For Dummies, youll find: Planning your pop-up venture - whether its a shop, studio, gallery, or community hub. Finding the right space for you. Negotiating with the landlord and sorting out the legalities. Fixing up and fitting out your space on a budget. Pulling in the punters - advertising and marketing your pop-up. Managing a successful pop-up business day-to-day. Closing up shop efficiently. Lots of case studies, checklists, tips and hints from experienced pop-up people!

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents at a Glance.
Table of Contents.
Introduction.
1: Planning to Pop Up.
2: Welcome to the World of Pop Ups.
3: Developing Your Pop up Plan.
4: Building on Your Pop up Foundations.
5: Building Your Team.
6: Funding Your Project.
7: Finding Your Space and Your Landlord.
8: Filling Your Pop up with People.
9: Making an Impression: Branding and Marketing.
10: Producing and Distributing Leaflets and Posters.
11: Making the Most of Social Media.
12: Cooking up a Media Storm for Your Pop Up.
13: Running Your Pop Up.
14: Designing and Kitting out Your Space.
15: Managing Your Shop and Staff.
16: Meeting Your Customers.
17: Looking to the Future.
18: Measuring the Success of Your Pop Up.
19: Packing up and Moving On.
20: The Part of Tens.
21: Ten Useful Items to Have in Your Pop Up.
22: Ten Reasons Why Your Pop up Is Good for Business.
About the Author.
Dedication.
Author's Acknowledgments.
Index.