The Encyclopedia of Political Communication is designed for libraries, undergraduates, and members of the public with an interest in political affairs. Media and political professionals, as well as government officials, lobbyists, and participants in independent political organizations, will find these volumes useful in developing a better understanding of how the media and communication function in political settings.
The Encyclopedia discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. With nearly 600 entries, this resource pays considerable attention to important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and internet sites. The audiences for political communications are also central, necessitating concentration on citizen reactions to political messages.
- Encompasses several channels of political communication
- Provides news media coverage and journalistic analysis of politics, political issues, political figures, and political institutions
- Concentrates on the field of political communication since the middle of the 20th century
- Emphasizes political communication from the point of view of the United States, but there is substantial and important research and scholarship on political communication in international contexts
- Considers the role of communication in governing, incorporating communication activities that influence the operation of executive, legislative, and judicial bodies, political parties, interest groups, political action committees, and other participants in political processes