eBook Managerial Economics For Dummies, 1st Edition

  • Published By:
  • ISBN-10: 1118412060
  • ISBN-13: 9781118412060
  • DDC: 338.502465
  • Grade Level Range: College Freshman - College Senior
  • 511 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013
  • Price:  Sign in for price



Managerial Economics For Dummies covers everything taught in a course on managerial economics. Managerial Economics For Dummies provides students pursuing careers in business with a helpful study guide to accompany their course, explaining its importance in the modern business world.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
About the Author.
Author's Acknowledgments.
Contents at a Glance.
Table of Contents.
1: Introduction.
2: The Nature of Managerial Economics.
3: Managerial Economics: Taking Care of Business.
4: Supply and Demand: You Have What Consumers Want.
5: Calculus, Optimization, and You.
6: Considering What Side You're on in the Decision-Making Process.
7: Using the Elasticity Shortcut.
8: Consumer Behavior: A Market for Anything?.
9: Production Magic: Pulling a Rabbit out of the Hat.
10: Innovation and Technological Change: The Future Is Now.
11: Production Costs: Where Less Is More.
12: Recognizing Rivals: Market Structures and the Decision-Making Environment.
13: Limited Decision-Making in Perfect Competition.
14: Monopoly: Decision-Making Without Rivals.
15: Oligopoly: I Need You.
16: Game Theory: Fun Only if You Win.
17: Monopolistic Competition: Competitors, Competitors Everywhere.
18: Increasing Revenue with Advanced Pricing Strategies.
19: Anticipating Surprises: Risk and Uncertainty.
20: Risk Analysis: Walking through the Fog.
21: Using Capital Budgeting to Prepare for the Future.
22: Principal–Agent Issues and Adverse Selection: Can Everyone Agree?.
23: Rules, Rules Everywhere: Government and Managerial Decision-Making.
24: The Part of Tens.
25: Ten Critical Concepts.
26: Ten Managerial Mistakes and How to Avoid Them.