About the Author.
Notes on the Second Edition.
1: You Are a Business—Now Let's Get to Work!.
2: Professional Equipment for Professional Photographers.
3: Planning and Logistics: Why a Thirty-Minute Shoot Can Take Three Days to Plan.
4: After Staff: Transitioning to Freelance.
5: Working with Reps, Assistants, Employees, and Contractors: The Pitfalls and Benefits.
6: Setting Your Photographer's Fees.
7: Pricing Your Work to Stay in Business.
8: Overhead: Why What You Charge a Client Must Be More than You Paid for It.
9: Who's Paying Your Salary and 401(k)?.
10: Insurance: Why It's Not Just Health-Related, and How You Should Protect Yourself.
11: Accounting: How We Do It Ourselves and What We Turn Over to an Accountant.
12: Insights into an IRS Audit.
13: Contracts for Editorial Clients.
14: Contracts for Corporate and Commercial Clients.
15: Contracts for Weddings and Rites of Passage.
16: Negotiations: Signing up or Saying No.
17: Protecting Your Work: How and Why.
18: The Realities of a Infringement: Copyrights and Federal Court.
19: Releases: Model, Property, and Others.
20: Handling a Breach of Contract: Small Claims and Civil Court.
21: Resolving Slow- and Non-Paying Clients.
22: Letters, Letters, Letters: Writing like a Professional Can Solve Many Problems.
23: Attorneys: When You Need Them, They're Your Best Friend (or at Least Your Advocate).
24: Office and On-Location Systems: Redundancy and Security Beget Peace of Mind.
25: Digital and Analog Asset Management: Leveraging Your Images to Their Maximum Potential.
26: Licensing Your Work.
27: Stock Solutions: Charting Your Own Course Without the Need for a “Big Fish” Agency.
28: Care and Feeding of Clients (Hint: It's Not about Starbucks and a Fast-Food Burger).
29: Education, an Ongoing and Critical Practice: Don't Rest on Your Laurels.
30: Striking a Balance between Photography and Family: How What You Love to Do Can Coexist with Your Loved Ones if You Just Think a Little about It.
31: Expanding into Other Areas of Creativity.
32: Charity, Community, and Your Colleagues: Giving Back Is Good Karma.