eBook Strategies for International Industrial Marketing (RLE International Business), 1st Edition

  • Published By:
  • ISBN-10: 1135124280
  • ISBN-13: 9781135124281
  • DDC: 658.84
  • Grade Level Range: College Freshman - College Senior
  • 4 Pages | eBook
  • Original Copyright 2013 | Published/Released February 2015
  • This publication's content originally published in print form: 2013
  • Price:  Sign in for price

About

Overview

This study considers the key strategic issues of the management of customer relationships in international industrial marketing. It is based on extensive original research by the International Marketing and Purchase Group. The book reports on that research, in particular pointing out the differences in approach by different national groups in Europe.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Other Frontmatter.
Acknowledgements.
Preface.
Dedication.
1: The Interaction Approach to Marketing Strategy – An Introduction.
2: The French Approach to Europe.
3: The German Approach to Europe.
4: The Swedish Approach to Europe.
5: The British Approach to Europe.
6: A Comparison of Strategic Marketing Approaches.
7: The Strategic Role of Industrial Marketing Management.
8: The Dimensions of Industrial Marketing Strategy.
9: Conclusion.
The Research Methodology.
References.
Index.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Other Frontmatter.
Acknowledgements.
Preface.
Dedication.
1: The Interaction Approach to Marketing Strategy – An Introduction.
2: The French Approach to Europe.
3: The German Approach to Europe.
4: The Swedish Approach to Europe.
5: The British Approach to Europe.
6: A Comparison of Strategic Marketing Approaches.
7: The Strategic Role of Industrial Marketing Management.
8: The Dimensions of Industrial Marketing Strategy.
9: Conclusion.
The Research Methodology.
References.
Index.
Front Cover.
Half Title Page.
Title Page.
Copyright Page.
Contents.
Other Frontmatter.
Acknowledgements.
Preface.
Dedication.
1: The Interaction Approach to Marketing Strategy – An Introduction.
2: The French Approach to Europe.
3: The German Approach to Europe.
4: The Swedish Approach to Europe.
5: The British Approach to Europe.
6: A Comparison of Strategic Marketing Approaches.
7: The Strategic Role of Industrial Marketing Management.
8: The Dimensions of Industrial Marketing Strategy.
9: Conclusion.
The Research Methodology.
References.
Index.