eBook Customer Knowledge Management: People, Processes, and Technology, 1st Edition

  • Minwir Al-Shammari
  • Published By:
  • ISBN-10: 1605662593
  • ISBN-13: 9781605662596
  • Grade Level Range: College Freshman - College Senior
  • 360 Pages | eBook
  • Original Copyright 2008 | Published/Released July 2009
  • This publication's content originally published in print form: 2008
  • Price:  Sign in for price



Introduces an integrated approach to analyzing and building customer knowledge management (CKM) synergy for sustainable competitive advantage. Provides coverage of CKM concepts, methodologies, tools, issues, applications, and future trends.