eBook Business Reference Guide: E-Commerce & Retail Merchandising, 1st Edition

  • Published By:
  • ISBN-10: 142983563X
  • ISBN-13: 9781429835633
  • DDC: 658.87
  • Grade Level Range: College Freshman - College Senior
  • 53 Pages | eBook
  • Original Copyright 2014 | Published/Released August 2014
  • This publication's content originally published in print form: 2014
  • Price:  Sign in for price



The Business Reference Guide series is designed to provide a solid foundation for the research of various business topics. This volume takes an investigative look into the business practices of e-commerce and retail merchandising. The essay collection is separated into several sections that highlight the basic strategies behind effective merchandising, the changes seen in marketing, and the advances made in business-to-business applications.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
1: Retail Merchandising.
2: Principles of Retailing.
3: Direct E-Marketing.
4: E-Commerce.
5: B2B Business Models.
6: E-Business Enterprise Applications.
7: Business Applications of Java.
8: Telecommunications in Business.