eBook Handbook Of Research On Business Social Networking: Organizational, Managerial, And Technological Dimensions, 1st Edition

  • Maria Manuela Cruz-Cunha
  • Published By:
  • ISBN-10: 1613501692
  • ISBN-13: 9781613501696
  • DDC: 658.046
  • Grade Level Range: College Freshman - College Senior
  • 1060 Pages | eBook
  • Original Copyright 2012 | Published/Released February 2012
  • This publication's content originally published in print form: 2012
  • Price:  Sign in for price



This book investigates the beginning of social networks and provides perspectives on how they can enhance business, covering discussions on the main issues, challenges, opportunities, and trends related to the range of new developments and applications in business social networking.

Table of Contents

Front Cover.
Title Page.
Copyright Page.
Editorial Advisory Board.
List of Reviewers.
List of Contributors.
Table of Contents.
1: The Technological Dimension.
2: Extending Social Network Diagrams for Large Scale Collaboration.
3: Social Network Analysis and Bistability: From Theory to a Computational Model of Control.
4: Virtual Enterprise Network Solutions and Monitoring as Support for Geographically Dispersed Business.
5: Bridging Provider-Centric and User-Centric Social Networks.
6: Multi-Agent Systems and Social Networks.
7: A Neuro–Fuzzy Partner Selection System for Business Social Networks.
8: A Method of Analysing the Use of Social Networking Sites in Business.
9: The Use of Social Technology to Support Organisational Knowledge.
10: Cybersecurity: The New Challenge of the Information Society.
11: Evaluating IBMEC-RJ's Intranet Usability Using Fuzzy Logic.
12: Application of Collaborative Technologies: Enterprise 2.0 in Virtual Enterprise Context.
13: Social Aspects.
14: The Role of Social Networking in Civilizational Development: Towards Better Communication and Reasoning in the Global Virtual Nation and Virtual Nation.
15: Designing an Ethical Structure for Social Influence Marketing (SIM).
16: An Approach to Defining Social Processes Based on Social Networks.
17: Role of Privacy and Trust in Mobile Business Social Networks.
18: Cyberethics of Business Social Networking.
19: Social Network Citizenship.
20: Social Networks and Trust-Building Processes: Implications for Organizational Environments.
21: Virtual Communities of Practice as a Support for Knowledge Sharing in Social Networks.
22: From Social to Business Networks: A Taxonomy.
23: Extracting Social Relationships from Social Software.
24: Job Searches via Social Networking Sites: Employed Job Seekers Intentions.
25: Social Networks in Education.
26: Social Media as Positive Disruption in Education, E-Learning and B-Learning.
27: Knowledge Management and the Organisational Learning: Towards a Framework Definition.
28: Enterprise 2.0 and 3.0 in Education: Engineering and Business Students' View.
1: Business and Managerial Aspects.
2: Valuating Business Social Networking Services as Intangible Corporate Assets: Experiences and Ideas.
3: Social Networking Technologies as a Strategic Tool for the Development of Sustainable Production and Consumption: Applications to Foster the Agility Needed to Adapt Business Models in Response to the Challenges Posed by Climate Change.
4: Social Software in Customer Relationship Management: A Study Exemplified in Instant Messaging Networking.
5: The Influence of Social Networks on Communication Satisfaction Within the Organizations.
6: Hybrid Intelligence through Business Socialization and Networking: Managing Complexities in the Digital Era.
7: Innovation 2.0: Business Networks in the Global Innovation Ecology.
8: Social Networking for Businesses: Is It a Boon or Bane?.
9: Online Social and Business Networks' Implications for Corporate Strategy.
10: From Local to Virtual Business Networks: The Issues at Stake.
11: The Social Network and Community Approach for Enterprise 2.0: Drivers and Barriers in Marketing.
12: The Keystone Sector Analysis.
13: Case Studies/Studies of Impact and Adoption.
14: The Influence of Social Business Networks of Top Managers on the Financial Performance of UK Biopharmaceutical SMEs.
15: Social Networks and Computer Mediated Communication: The Emerging of a Social Structure in a Portuguese Bank.
16: Understanding “Knowledge Management (KM) Paradigms” from Social Media Perspective: An Empirical Study on Discussion Group for KM at Professional Networking Site.
17: Improving the Effectiveness of Advertising in Internet Social Networking.
18: Crowdcasting: A Platform Fostering Open Innovation.
19: Social Networks in the Higher Education Framework—Understanding the University as an Organization: Inlumine, Our Study Case.
20: The Integration Challenge of Brazil's Public Policy Networks: The Case of Brazilian Health Councils.
21: Analysis of Social Media in Administration: Epistemological and Practical Considerations.
22: Exploiting Technological Potentialities for Collaborative New Product Development.
23: Social Market: A Case Study.
24: Social Networking and Privacy: A Contradiction?.
25: The Analysis and Balancing of Scientific Social Networks in Cancer Control.
26: Networked Knowledge Workers on the Web: An Examination of US Trends, 2008-2010.
27: Public Relation Practitioners, Independency, and Teamwork in the UAE Organizations.
28: Networks of Co-Authorship: A Case Study of the Postgraduate of CEFET-RJ.
About the Contributors.