eBook Handbook of Research on Global Diffusion of Broadband Data Transmission, 1st Edition

  • Published By:
  • ISBN-10: 1599048523
  • ISBN-13: 9781599048529
  • Grade Level Range: College Freshman - College Senior
  • 988 Pages | eBook
  • Original Copyright 2008 | Published/Released October 2008
  • This publication's content originally published in print form: 2008
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About

Overview

Explores broadband adoption and the digital divide through a global perspective. Presents research on constructs such as relative advantage, utilitarian outcomes, hedonic outcomes, and service quality. Provides multicultural insight into what factors influence consumers' decisions to adopt broadband.