eBook Practical Web Analytics for User Experience, 1st Edition

  • Published By:
  • ISBN-10: 0124046940
  • ISBN-13: 9780124046948
  • DDC: 006.3
  • Grade Level Range: College Freshman - College Senior
  • 256 Pages | eBook
  • Original Copyright 2013 | Published/Released June 2014
  • This publication's content originally published in print form: 2013
  • Price:  Sign in for price



Practical Web Analytics for User Experience teaches you how to use web analytics to help answer the complicated questions facing UX professionals. Within this book, you’ll find a quantitative approach for measuring a website’s effectiveness and the methods for posing and answering specific questions about how users navigate a website. The book is organized according to the concerns UX practitioners face. Chapters are devoted to traffic, clickpath, and content use analysis, measuring the effectiveness of design changes, including A/B testing, building user profiles based on search habits, supporting usability test findings with reporting, and more. This is the must-have resource you need to start capitalizing on web analytics and analyze websites effectively.

Table of Contents

Front Cover.
Half Title Page.
Title Page.
Copyright Page.
About the Author.
1: Introduction.
2: Introduction to Web Analytics.
3: Web Analytics Approach.
4: How Web Analytics Works.
5: Goals.
6: Learning about Users Through Web Analytics.
7: Learning about Users.
8: Traffic Analysis: Learning How Users Got to Your Website.
9: Analyzing How People Use Your Content.
10: Click-Path Analysis.
11: Segmentation.
12: Pairing Analytics Data with UX Methods.
13: Measuring the Effects of Changes.
14: Advanced Topics.
15: Measuring Behavior within Pages.
16: A/B Testing.
17: Analytics Profiles.
18: Regular Reporting and Talking to Stakeholders.
19: Web Analytics in the Near Future.