eBook Social Media Marketing For Dummies, 2nd Edition

  • Published By:
  • ISBN-10: 1118236300
  • ISBN-13: 9781118236307
  • DDC: 658.8
  • Grade Level Range: 12th Grade +
  • 525 Pages | eBook
  • Original Copyright 2012 | Published/Released May 2014
  • This publication's content originally published in print form: 2012
  • Price:  Sign in for price



Social Media Marketing For Dummies, 2nd Edition  presents the essence of planning, launching, managing, and assessing a social marketing campaign in an economic 350-page guide - perfect for time-pressed marketers. Content includes: Getting social with your marketing - an overview of your choices, including reviewing sites, monitoring competitors, and fitting social into your current marketing plans. Practicing social media in the social Web - launching a campaign, developing a voice, reaching your audience on key and niche platforms, embracing the influencers. Reaching your audience via mainstream platforms - A brand new section of the book drilling down into the top social platforms including Facebook, Twitter, Google+, LinkedIn, and others. Old marketing is new again - getting social with existing Web properties including a company site, blog, mobile tools, and advertising. Also addresses giving social license to employees and metrics. The Part of Tens -  the traditional closer in all For Dummies books offers tips on creating a social campaign, avoiding common mistakes, and key resources. 

Table of Contents

Front Cover.
Half Title Page.
Copyright Page.
About the Authors.
Authors’ Acknowledgments.
Contents at a Glance.
Table of Contents.
1: Introduction.
2: Getting Social with Your Marketing.
3: Understanding Social Media Marketing.
4: Discovering Your SMM Competitors.
5: Getting in the Social Media Marketing Frame of Mind.
6: Practicing SMM on the Social Web.
7: Launching SMM Campaigns.
8: Developing Your SMM Voice.
9: Reaching Your Audience Via Mainstream Social Platforms.
10: Finding the Right Plfaotrms.
11: Exploring SMM Strategies for Facebook.
12: Marketing on Twiter.
13: Creating a YouTube Strategy.
14: Making Fousrquare Work for You.
15: Considering LinkedIn.
16: Viewing Google through a Different Lens.
17: Marketing Via Niche Networks and Online Communities.
18: Accounting for the Influencers.
19: Old Marketing Is New Again with SMM.
20: Practicing SMM on Your Website.
21: Becoming an Authentic and Engaged Advetriser.
22: Building an SMM Mobile Campaign.
23: Energizing Your Employees for Social Media Marketing.
24: Applying Metrics to the SMM Realm.
25: Understanding Social Media Governance and Tools.
26: Moving Towards Real-Time Marketing.
27: The Part of Tens.
28: Ten SMM Best Practices.
29: Ten Common SMM Mistakes.
30: Ten SMM-Related Must-Read Blogs.
31: Ten Top SMM Tools.