Economics for Today, 8th Edition

  • Irvin B. Tucker University of North Carolina, Charlotte
  • ISBN-10: 1133190103  |  ISBN-13: 9781133190103
  • 944 Pages
  • Previous Editions: 2011, 2010, 2008
  • © 2014 | Published
  • College Bookstore Wholesale Price = $270.50 
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About

Overview

Help your students visualize economics in action with the most pedagogically-rich, complete text on the market: Irvin Tucker's ECONOMICS FOR TODAY, Eighth Edition. A quick look at this engaging, dynamic text will show you why this is the book that is famous for helping students at all levels of skill and preparation. Written by an award-winning educator recognized for his work in relating basic economic principles to global issues, Irvin Tucker's ECONOMICS FOR TODAY continues its strong tradition of presentation using a unique textual and visual learning system. This edition concisely presents and reinforces core concepts, then immediately assesses student comprehension to ensure understanding. The latest information on federal deficits, the stimulus package, environmental issues, and other developments in economics today is presented in an engaging, easy-to-follow format that students can quickly grasp and apply to everyday life. ECONOMICS FOR TODAY, Eighth Edition, provides a full complement of instructor resources, including a handy Instructor's Resource CD, new PowerPoint® slides, optional CourseMate website and complete array of videos. Help your students learn and apply economics with the unmatched student-friendly approach in Tucker's ECONOMICS FOR TODAY, Eighth Edition. Discover a rich array of online teaching and learning resources to support your course on the Text Companion Website for Tucker's ECONOMICS FOR TODAY, Eighth Edition, at http://www.cengage.com/economics/tucker. This dynamic website builds on this edition's content with password-protected teaching resources available to download as you need them, including the Instructor's Manual, Test Bank, ExamView and PowerPoint® slides. Interactive tutorial tools, including quizzing, flashcards, Learning Objectives, Online Exercises, and MORE, help students master concepts from the text. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.


Features/Benefits

  • Chapter Previews pique student interest in specific chapter topics: Each chapter begins with an intriguing Preview that reinforces how the chapter topics work within the overall presentation of the book. Students become economics detectives as they work to solve several engaging economic puzzles within each Preview that require them to actively learn and practice concepts from the chapter.
  • Margin definitions provide quick reference to key concepts: To ensure students have an immediate understanding of the most important economic concepts, key topics are highlighted with bold type, defined in the text, and defined again in the margins for easy review and reference.
  • Conclusion Statements relate key concepts to other economic concepts: To ensure students truly understand and can apply the main concepts within each chapter, highlighted Conclusion Statements at the end of each chapter section place the material just learned into a larger context and relate it to other chapter concepts. A summary of these
  • "Economics in Practice" emphasizes the relevance of concepts to everyday life: These intriguing boxed inserts introduce student to timely, real-world extensions of economic theory and provide the acid test of "relevance to everyday life." Students explore memorable examples, such as Fred Smith's economics term paper that led to the creation of FedEx. To ensure students clearly understand the economic theories in practice, all applicable concepts are listed. Engaging quotes from newspaper articles over the years demonstrate how economics concepts remain relevant over time.
  • "International Economics" highlights the global reach of today's economics: This edition carefully integrates international topics throughout the text using a highly readable, accessible approach specifically designed for students with no previous exposure to international economics. A special global icon in the margin clearly identifies sections that present international economics. Intriguing "International Economics" boxes and the final three chapters of this edition focus entirely to the challenges of international economics.
  • "Analyze the Issue" requires students to test their understanding of principles: These challenging features follow each "Economics in Practice" or "International Economics" insert and test the students' understanding of how content specifically relates to practical economic concepts. Specific, thought-provoking questions can prompt meaningful classroom discussions or be assigned for homework. You will find answers in your Instructor's Manual.
  • Unique, fun "Checkpoints" generate student interest and prompt critical thinking: Who says learning economics cannot be fun? The unique, engaging "Checkpoints" throughout this edition spark students' interest while checking their progress using challenging economics puzzles in a game-like style. Your students will enjoy analyzing and answering the intriguing questions, and checking answers at the end of the chapter. Students gain personal satisfaction as they realize they have truly mastered a concept.
  • Point-by-point visual summaries highlight key concepts: Each chapter ends with a brief point-by-point summary of key concepts, including miniaturized versions of important graphs and causation chains that illustrate concepts.
  • These useful, quick-reference visual reminders summarize concepts as students finish chapters and offer ideal tools for efficient review and study for quizzes and exams.
  • Variety of study questions and problems offer range of difficulty for practice and review: Proven end-of-chapter questions and problems range from straightforward recall of concepts to deeper, thought-provoking applications. Answers to odd-numbered questions and problems appear in the back of the text to give students immediate feedback.
  • Practice quizzes and website provide opportunities for student review: Your students can easily prepare for success on quizzes and tests with multiple-choice sections at the end of each chapter that offer questions similar to those in the Test Bank. Students can check answers at the back of the text. The text's Companion Website (http://www.cengage.com/economics/tucker) also provides student tutorials with visual explanations of each correct answer and corresponding page reference from the text. Students even see graphs shift as arrows point to key changes in prices, output and other variables.

Table of Contents

PART I: INTRODUCTION TO ECONOMICS.
1. Introducing the Economic Way of Thinking.
Appendix: Applying Graphs to Economics.
2. Production Possibilities, Opportunity Cost, and Economic Growth.
PART II: MICROECONOMIC FUNDAMENTALS.
3. Market Demand and Supply.
Appendix: Consumer Surplus, Producer Surplus, and Market Efficiency.
4. Markets in Action.
Appendix: Applying Supply and Demand Analysis to Health Care.
5. Price Elasticity of Demand and Supply.
6. Consumer Choice Theory.
Appendix: Indifference Curve Analysis.
7. Production Costs.
PART III. MARKET STRUCTURES.
8. Perfect Competition.
9. Monopoly.
10. Monopolistic Competition and Oligopoly.
11. Labor Markets.
PART IV: MICROECONOMIC POLICY ISSUES.
12. Income Distribution, Poverty, and Discrimination.
13. Antitrust and Regulation.
14. Environmental Economics.
PART V: MACROECONOMIC FUNDAMENTALS.
15. Gross Domestic Product.
Appendix: A Four-Sector Circular Flow Model.
16. Business Cycles and Unemployment.
17. Inflation.
PART VI: MACROECONOMIC THEORY AND POLICY.
18. The Keynesian Model.
19. The Keynesian Model in Action.
20. Aggregate Demand and Supply.
Appendix: The Self-Correcting Aggregate Demand and Supply Model.
21. Fiscal Policy.
22. The Public Sector.
23. Federal Deficits, Surpluses, and the National Debt.
PART VII: MONEY, BANKING, AND MONETARY POLICY.
24. Money and the Federal Reserve System.
25. Money Creation.
26. Monetary Policy.
Appendix: Policy Disputes Using the Self-Correcting Aggregate Demand and Supply Model.
27. The Phillips Curve and Expectations Theory.
PART VIII: THE INTERNATIONAL ECONOMY.
28. International Trade and Finance.
29. Economies in Transition.
30. Growth and the Less-Developed Countries.
Appendix A Answers to Odd-Numbered Study Questions and Problems.
Appendix B Answers to Practice Quizzes.
Appendix C Answers to Road Map Questions.

What's New

  • NEWLY UPDATED Chapter 9 focuses on power of monopolies: Concepts of monopoly become clear as this edition's Chapter 9 illustrates the concepts of network good, linking economies of scale and monopoly power to student-relevant examples: Facebook and Match.com.
  • NEW "Global Economics" feature explores environmental challenges: Your students examine the challenges of resolving green issues as a new "Global Economics" feature in Ch. 14, "Why is the Climate Change Problem So Hard to Solve?" delves into this topic of growing, critical importance.
  • NEWLY UPDATED Appendix fully explains opposing self-correction model: You have the flexibility of exploring certain concepts in more depth. The new Chapter 20 Appendix fully develops and explains the opposing self-correction model based on downward flexibility of prices and wages and a downward-shifting short-run aggregate supply curve.
  • NEW clear explanation of stimulus package and spending multiplier process: New content on Fiscal Policy (Ch. 21) uses real-world numbers to clarify and fully explain the stimulus package and spending multiplier process.
  • The latest information on federal debt ensures students understand recent, contemporary developments: Up-to-the-minute, updated data and exhibits throughout this edition's chapter titled Federal Deficits, Surpluses, and the National Debt (Ch. 23) gives students a better understanding of these critical issues and their impact in economics today.
  • NEWLY UPDATED PowerPoint® slides engage students and bring concepts to life: New author-developed, classroom-tested PowerPoint® lecture slides capture students' attention while providing further clarification of the key economic concepts throughout this edition.
  • InfoTrac® Student Collections are specialized databases expertly drawn from the Gale Academic One library. Each InfoTrac® Student Collection enhances the student learning experience in the specific course area related to the product. These specialized databases allow access to hundreds of scholarly and popular publications - all reliable sources - including journals, encyclopedias, and academic reports. Learn more and access at: http://gocengage.com/infotrac.

Learning Resource Bundles

Learning Resource Bundles

Convenient, cost-effective bundles provide additional resources to boost student engagement. Contact your Learning Consultant for more information.


ePack: MindTap Economics Printed Access Card for Tucker's Economics for Today, 8th + Aplia 2-Semester Instant Access for Tucker's Economics for Today
ISBN-10: 1285929063  | ISBN-13: 9781285929064
List Price = $192.95  | CengageBrain Price = $192.95  | College Bookstore Wholesale Price = $143.00

This Bundle Includes:

  • MindTap™ Economics, 1 term (6 months) Printed Access Card
    List Price = $137.95  | College Bookstore Wholesale Price = $102.00
  • Aplia 2-Semester Instant Access
    List Price = $133.00  | CengageBrain Price = $133.00  | College Bookstore Wholesale Price = $133.00


Printed Text + Aplia Instant Access
ISBN-10:  1305242807 | ISBN-13:  9781305242807
List Price = $378.95  | CengageBrain Price = $378.95  | College Bookstore Wholesale Price = $280.50

This Bundle Includes:

  • Economics for Today
    List Price = $364.95  | CengageBrain Price = $364.95  | College Bookstore Wholesale Price = $270.50
  • Aplia Instant Access
    List Price = $120.00  | CengageBrain Price = $120.00  | College Bookstore Wholesale Price = $120.00


Supplements

Instructor Supplements

Instructor Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor's Manual  (ISBN-10: 1133562361 | ISBN-13: 9781133562368)

Save time while creating a dynamic learning environment with this valuable Instructor's Manual. You will find chapter outlines, instructional objectives, critical thinking/group discussion questions, hints for effective teaching, answers to "Analyze the Issue" questions, answers to even-numbered questions and problems, summary quizzes with answers, and useful classroom games. The Instructor's Manual is available in print format, in Microsoft Word® files on the Instructor's Resource CD, or for download on the text Companion Website (http://www.cengage.com/economics/tucker). New content throughout the Instructor's Manual has been thoroughly updated to correspond to the updates and content of Tucker's ECONOMICS FOR TODAY, Eighth Edition.


Instructor's Resource CD-ROM  (ISBN-10: 1285074262 | ISBN-13: 9781285074269)

Find everything you need at your fingertips with this all-in-one resource! The Instructor's Resource CD-ROM (IRCD) includes the Instructor's Manual, the Test Bank, PowerPoint Lecture slides and PowerPoint Exhibit Slides. New PowerPoint® Lecture slides developed by the textbook author and tested in the classroom further clarify updated key economics concepts throughout this edition. PowerPoint® Exhibit Slides illustrate concepts from the book and ExamView® Testing Software allows you to add or edit questions, instructions, and answers for customized tests. New content within each Instructor's Resource has been thoroughly updated to correspond to the updates and content of Tucker's MICROECONOMICS FOR TODAY, Eighth Edition. The Instructor's Manual, Test Bank, and PowerPoint® slides are available for download at your convenience at the text Companion Website (http://www.cengage.com/economics/tucker).


CengageNOW Instant Access  (ISBN-10: 128518467X | ISBN-13: 9781285184678)

CengageNOW is an Online Teaching and Learning Resource. CengageNOW offers all of your teaching and learning resources in one intuitive program organized around the essential activities you perform for class - lecturing, creating assignments, grading, quizzing, and tracking student progress and performance. CengageNOW, in most cases, provides students access to an integrated eBook, interactive tutorials, videos, animations, games and other multimedia tools to help them get the most out of your course. CengageNOW provides More Control In Less Time. CengageNOW’s flexible assignment and grade book options provides you more control while saving you valuable time in planning and managing your course assignments. With CengageNOW, you can automatically grade all assignments, weigh grades, choose points or percentages and set the number of attempts and due dates per problem to best suit your overall course plan. CengageNOW Delivers Results. CengageNOW Personalized Study; a diagnostic tool (featuring a chapter specific Pre-test, Study Plan, and Post-test) empowers students to master concepts, prepare for exams, and be more involved in class. It’s easy to assign and have results automatically post to your grade book. Results to Personalized Study provide immediate and ongoing feedback regarding what students are mastering and why they’re not - to both you and the student.

List Price = $120.00  | CengageBrain Price = $120.00  | College Bookstore Wholesale Price = $120.00


Aplia 2-Semester Instant Access  (ISBN-10: 113395930X | ISBN-13: 9781133959304)

Aplia saves instructors valuable time they would otherwise spend on routine grading while giving students an easy way to stay on top of coursework with regularly scheduled assignments. These assignments have been developed for a range of textbooks and are easily customized for individual teaching schedules. Currently, Aplia supports college-level courses and has been used by more than 1,000,000 students at over 1,300 institutions. Aplia's economics students use interactive chapter assignments, tutorials, news analyses, and experiments to make economics relevant and engaging.

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Aplia Instant Access  (ISBN-10: 1285094557 | ISBN-13: 9781285094557)

Aplia saves instructors valuable time they would otherwise spend on routine grading while giving students an easy way to stay on top of coursework with regularly scheduled assignments. These assignments have been developed for a range of textbooks and are easily customized for individual teaching schedules. Currently, Aplia supports college-level courses and has been used by more than 1,000,000 students at over 1,300 institutions. Aplia's economics students use interactive chapter assignments, tutorials, news analyses, and experiments to make economics relevant and engaging.

List Price = $120.00  | CengageBrain Price = $120.00  | College Bookstore Wholesale Price = $120.00


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Succeed in your economics course with CengageNOW, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade

List Price = $133.00  | CengageBrain Price = $133.00  | College Bookstore Wholesale Price = $133.00


MindTap™ Economics, 1 term (6 months) Instant Access for Tucker's Economics for Today  (ISBN-10: 1285512421 | ISBN-13: 9781285512426)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

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MindTap™ Economics, 1 term (6 months) Printed Access Card  (ISBN-10: 1285514378 | ISBN-13: 9781285514376)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

List Price = $137.95  | College Bookstore Wholesale Price = $102.00


Microeconomics for Today  (ISBN-10: 1133435068 | ISBN-13: 9781133435068)

Help your students visualize microeconomics principles in action with the most pedagogically rich, complete text on the market--Tucker's MICROECONOMICS FOR TODAY, Eighth Edition. A quick look at this engaging, dynamic text will show you why this is the book that is famous for helping students at all levels of skill and preparation. Written by an award-winning educator recognized for his work in relating basic economic principles to global issues, Irvin Tucker's MICROECONOMICS FOR TODAY continues its strong tradition of presentation using a unique textual and visual learning system. This edition concisely presents and reinforces core concepts, then immediately assesses student comprehension to ensure understanding. You will find the latest information and developments in microeconomics today, presented in an engaging, easy-to-follow format that students can quickly grasp and apply to everyday life. MICROECONOMICS FOR TODAY, Eighth Edition, provides a full complement of instructor resources, including a handy Instructor's Resource CD, new PowerPoint® slides, optional CourseMate website, and complete array of videos. Help your students learn and apply microeconomic principles with the unmatched student-friendly approach in Tucker's MICROECONOMICS FOR TODAY, Eighth Edition. Discover a rich array of online teaching and learning resources to support your course on the Text Companion Website for Tucker's MICROECONOMICS FOR TODAY, Eighth Edition, at http://www.cengage.com/economics/tucker. This dynamic website builds on this edition's content with password-protected teaching resources available to download as you need them, including the Instructor's Manual, Test Bank, and PowerPoint® slides. Interactive tutorial tools help students master concepts from the text.

List Price = $273.95  | CengageBrain Price = $273.95  | College Bookstore Wholesale Price = $202.75


Macroeconomics for Today  (ISBN-10: 113343505X | ISBN-13: 9781133435051)

Help your students visualize macroeconomics principles in action with the most pedagogically rich, complete text on the market--Tucker's MACROECONOMICS FOR TODAY, Eighth Edition. A quick look at this engaging, dynamic text will show you why this is the book that is famous for helping students at all levels of skill and preparation. Written by an award-winning educator recognized for his work in relating basic economic principles to global issues, Irvin Tucker's MACROECONOMICS FOR TODAY continues its strong tradition of using a unique textual and visual learning system. This edition concisely presents and reinforces core concepts, then immediately assesses student comprehension to ensure understanding. The latest information on federal deficits, the stimulus package, and other developments in macroeconomics today is presented in an engaging, easy-to-follow format that students can quickly grasp and apply to everyday life. MACROECONOMICS FOR TODAY, Eighth Edition, provides a full complement of instructor resources, including a handy Instructor's Resource CD, new PowerPoint® slides, optional CourseMate website, and complete array of videos. Help your students learn and apply macroeconomics with the unmatched student-friendly approach in Tucker's MACROECONOMICS FOR TODAY, Eighth Edition. Discover a rich array of online teaching and learning resources to support your course on the Text Companion Website for Tucker's MICROECONOMICS FOR TODAY, Eighth Edition, at http://www.cengage.com/economics/tucker. This dynamic website builds on this edition's content with password-protected teaching resources available to download as you need them, including the Instructor's Manual, Test Bank, and PowerPoint® slides. Interactive tutorial tools help students master concepts from the text.

List Price = $273.95  | CengageBrain Price = $273.95  | College Bookstore Wholesale Price = $202.75


Student Supplements

Student Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About the Solution" tab, then select "What's New" for updates specific to title's edition. For more information about these supplements, or to obtain them, contact your Learning Consultant.

General MindLink for CourseMate 2-Semester Instant Access  (ISBN-10: 1285749715 | ISBN-13: 9781285749716)

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MindLink for Aplia, 1 term (6 months) Instant Access  (ISBN-10: 1285763459 | ISBN-13: 9781285763453)

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MindLink for Aplia, 2 terms (12 months) Instant Access  (ISBN-10: 1285763467 | ISBN-13: 9781285763460)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

List Price = $133.00  | CengageBrain Price = $133.00  | College Bookstore Wholesale Price = $133.00


CengageNOW Instant Access  (ISBN-10: 128518467X | ISBN-13: 9781285184678)

CengageNOW is an Online Learning Resource. CengageNOW offers all of your learning resources in one intuitive program organized around the essential activities you perform for class. CengageNOW, in most cases, provides you access to an integrated eBook, interactive tutorials, videos, animations, games and other multimedia tools to help you get the most out of your course. CengageNOW provides More Control In Less Time.

List Price = $120.00  | CengageBrain Price = $120.00  | College Bookstore Wholesale Price = $120.00


Aplia 2-Semester Instant Access  (ISBN-10: 113395930X | ISBN-13: 9781133959304)

Aplia allows students easily to stay on top of coursework with regularly scheduled assignments. Aplia has been used by more than 1,000,000 students at over 1,300 institutions.

List Price = $133.00  | CengageBrain Price = $133.00  | College Bookstore Wholesale Price = $133.00


Aplia Instant Access  (ISBN-10: 1285094557 | ISBN-13: 9781285094557)

Aplia allows students easily to stay on top of coursework with regularly scheduled assignments. Aplia has been used by more than 1,000,000 students at over 1,300 institutions.

List Price = $120.00  | CengageBrain Price = $120.00  | College Bookstore Wholesale Price = $120.00


Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess, 2 terms (12 months) Instant Access  (ISBN-10: 1285184777 | ISBN-13: 9781285184777)

One million+ students, one billion answers In just 10 years, more than one billion answers have been submitted through Aplia, the premier online assignment solution. Millions of students use Aplia to better prepare for class and for their exams. Join them today! Know what’s important Aplia assignments mean “no surprises”—with an at-a-glance view of current assignments organized by due date, you always know what’s due, and when. Discover real-world relevance Aplia ties your lessons into real-world applications so you get a bigger, better picture of how you’ll use your education in your future workplace. Master the content Automatic grading and immediate step-by-step feedback helps you master content the right way the first time. Student Testimonial: “I was very engaged; the content in Aplia is useful. The study tools and materials in Aplia most definitely help me feel more prepared. I understood more than I would have otherwise.” - Tia Student, Glendale Community College CTA: Ask your instructor about Aplia for this course. www.cengage.com/aplia

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CengageNOW, 2 terms (12 months) Instant Access  (ISBN-10: 1285184653 | ISBN-13: 9781285184654)

Succeed in your economics course with CengageNOW, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade

List Price = $133.00  | CengageBrain Price = $133.00  | College Bookstore Wholesale Price = $133.00


CourseMate with Global Economic Crisis Resource Center, Global Economic Crisis - Global Issues in Context, and Global Economic Crisis - Community Server Instant Access  (ISBN-10: 128518436X | ISBN-13: 9781285184364)

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Cengage Learning Write Experience 2.0 Powered by MyAccess with MindTap Reader, 2 terms (12 months) Instant Access  (ISBN-10: 1285184769 | ISBN-13: 9781285184760)

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MindTap™ Economics, 1 term (6 months) Instant Access for Tucker's Economics for Today  (ISBN-10: 1285512421 | ISBN-13: 9781285512426)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

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MindTap™ Economics, 1 term (6 months) Printed Access Card  (ISBN-10: 1285514378 | ISBN-13: 9781285514376)

MindTap is a fully online, highly personalized learning experience built upon Cengage Learning content. MindTap combines student learning tools - readings, multimedia, activities and assessments - into a singular Learning Path that guides students through their course. Instructors personalize the experience by customizing authoritative Cengage Learning content and learning tools, including the ability to add their own content in the Learning Path via apps that integrate into the MindTap framework seamlessly with Learning Management Systems.

List Price = $137.95  | College Bookstore Wholesale Price = $102.00


General MindLink for MindTap Economics, 1 term (6 months) Instant Access  (ISBN-10: 1285587588 | ISBN-13: 9781285587585)

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Blackboard MindLink for MindTap Economics Instant Access  (ISBN-10: 1285589491 | ISBN-13: 9781285589497)

MindTap was created to harness the power of technology to drive student success. This cloud-based platform integrates a number of learning applications (“apps”) into an easy-to-use and easy to access tool that supports a personalized learning experience. MindTap combines student learning tools-readings, multimedia, activities and assessments-into a singular Learning Path that guides you through your economics course.

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General MindLink to MindTap™ Economics, 2 term (12 months) Instant Access  (ISBN-10: 1305649907 | ISBN-13: 9781305649903)

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Microeconomics for Today  (ISBN-10: 1133435068 | ISBN-13: 9781133435068)

Now you can truly visualize microeconomic principles with the most student-friendly microeconomics text on the market--Tucker's MICROECONOMICS FOR TODAY, Eighth Edition. Written by an award-winning educator recognized for his work in relating basic economic principles to global issues, Irvin Tucker's MICROECONOMICS FOR TODAY is famous for clearly presenting concepts using a format ideal for students of all levels of skill and preparation. This edition continues the strong tradition of using a unique textual and visual learning system, large colorful graphs, and causation chains to clarify concepts. The book concisely presents and reinforces core concepts, then gives you opportunities to immediately assess your comprehension. You will review the latest microeconomic information and developments within an engaging, easy-to-follow format that you can quickly grasp and apply to everyday life. Numerous printed and online study tools further help you master key principles in economics today. Discover a rich array of online learning resources to help you get the grade you want on the Text Companion Website for Tucker's MICROECONOMICS FOR TODAY, Eighth Edition, at http://www.cengage.com/economics/tucker. This dynamic website builds on this edition's content with resources such as interactive tutorial tools to help you master concepts from the text.

List Price = $273.95  | CengageBrain Price = $273.95  | College Bookstore Wholesale Price = $202.75


Macroeconomics for Today  (ISBN-10: 113343505X | ISBN-13: 9781133435051)

Now you can truly visualize macroeconomics with the most student-friendly text on the market--Tucker's MACROECONOMICS FOR TODAY, Eighth Edition. Written by an award-winning educator recognized for his work in relating basic economic principles to global issues, Irvin Tucker's MACROECONOMICS FOR TODAY is famous for clearly presenting concepts using a format ideal for students of all levels of skill and preparation. This edition continues the strong tradition of using a unique textual and visual learning system, large colorful graphs, and causation chains to clarify concepts. The book concisely presents and reinforces core concepts, then gives you opportunities to immediately assess your comprehension. You will review the latest economic information on federal deficits, the stimulus package, and other developments in macroeconomics today with an engaging, easy-to-follow format that you can quickly grasp and apply to everyday life. Numerous printed and online study tools further help you master key principles in macroeconomics today. Discover a rich array of online learning resources to help you get the grade you want on the Text Companion Website for Tucker's MICROECONOMICS FOR TODAY, Eighth Edition, at http://www.cengage.com/economics/tucker. This dynamic website builds on this edition's content with resources such as interactive tutorial tools to help you master concepts from the text.

List Price = $273.95  | CengageBrain Price = $273.95  | College Bookstore Wholesale Price = $202.75


MindTap™ Economics, 2 terms (12 months) Instant Accessfor Tucker's Economics for Today  (ISBN-10: 1285780809 | ISBN-13: 9781285780801)

MindTap™ Economics 2-Semester Instant Access for Tucker's Economics for Today, 8E is a highly personalized fully online learning platform of authoritative Cengage Learning content, assignments, and services offering you a tailored presentation of course curriculum created by your instructor. MindTap™ Economics 2-Semester Instant Access for Tucker's Economics for Today, 8E guides you through the course curriculum via an innovative Learning Path Navigator where you will complete reading assignments, annotate your readings, complete homework and engage with quizzes and assessments. MindTap™ includes a variety of web-apps known as "MindApps" – allowing functionality like having the text read aloud to you as well as MindApps that allow you to synchronize your notes with your personal EverNote account. MindApps are tightly woven into the MindTap™ platform and enhance your learning experience.

List Price = $133.00  | CengageBrain Price = $133.00  | College Bookstore Wholesale Price = $133.00


Meet the Author

About the Author

Irvin B. Tucker

Dr. Irvin B. Tucker has more than 30 years of experience teaching introductory economics at the University of North Carolina Charlotte. He earned his BS in economics at North Carolina State University and his MA and PhD in economics from the University of South Carolina. Dr. Tucker is the former director of the Center for Economic Education at the University of North Carolina at Charlotte and a longtime member of the National Council on Economic Education. Dr. Tucker is recognized for his ability to relate basic principles to economic issues and public policy. His work has received national recognition with awards from the Meritorious Levy Award for Excellence in Private Enterprise Education, the Federation of Independent Business Award for Postsecondary Educator of the Year in Entrepreneurship and Economic Education, and the Freedom Foundation's George Washington Medal for Excellence in Economic Education. In addition, Dr. Tucker's research has been published in numerous professional journal articles on a wide range of topics, including industrial organization, entrepreneurship, and economics of education.