Higher Education

Graphic Design Solutions, 5th Edition

  • Robin Landa Kean University
  • ISBN-10: 113394552X  |  ISBN-13: 9781133945529
  • 448 Pages
  • Previous Editions: 2011, 2006, 2001
  • © 2014 | Published
  • College Bookstore Wholesale Price = $144.50
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

Graphic Design Solutions is the most comprehensive, how-to reference on graphic design and typography. Covering print and interactive media, this book examines conceiving, visualizing and composing solutions to design problems, such as branding, logos, web design, posters, book covers, advertising, and more. Excellent illustrations of historical, modern and contemporary design are integrated throughout. The Fifth Edition includes expanded and updated coverage of screen media, including mobile, tablet, desktop web, and motion as well as new interviews, showcases, and case studies; new diagrams and illustrations; a broader investigation of creativity and concept generation; visualization and color; and an updated timeline. Accompanying this edition, CourseMate with eBook brings concepts to life with projects, videos of designers in the field, and portfolio-building tools. Additional online-only chapters—Chapters 14 through 16--are available in PDF format on the student and instructor resource sites for this title, accessed via CengageBrain.com; search for this book, then click on the “Free Materials” tab.

Features and Benefits

  • Exercises and projects appear at the end of the chapter and online.
  • Chapter 16 (online) provides students the tools for putting together a portfolio and tips on how to get a job in design.
  • Interactive eBook includes access to the expanded CourseMate student website including chapter-based exercises and projects, topics related to building a portfolio, the interview and career search process, and an innovative video series, Designers Speak, offering video interviews with working designers about how they entered the field of design.
  • Art Studio, an easy-to-use online tool that enables you to efficiently critique students' submissions and grade and track assignments online without the hassle of emailing, receiving, and managing large files. It's also a great way for students to interactively comment on the work of their peers.

Table of Contents

Introduction.
Historical Timeline.
Part I: FUNDAMENTALS OF GRAPHIC DESIGN.
1. Introduction: The Graphic Design Profession.
2. Graphic Design: The Basics.
3. Typography.
4.The Design Process.
5. Creativity and Concept Generation.
6. Visualization and Color.
7. Composition.
8. Proportional Systems and The Grid.
Part II: FORMATS AND DISCIPLINES .
9. Posters.
10. Book Cover Design.
11. Branding and Visual Identity.
12. Advertising.
13. Interactive Design and Motion Graphics.
14. Corporate Communication: Brochures, Annual Reports, and More (available online only).
15. Package Design (available online only).
Part III: THE PORTFOLIO AND JOB SEARCH.
16. The Portfolio and Job Search (available online only).

What's New

  • Many new illustrations and diagrams providing a visual resource of outstanding historical, modern, and contemporary design.
  • All chapters have been updated to reflect screen media, including mobile, tablet, desktop, public screens, and screen installations.
  • New interviews, showcases, and case studies: The most highly regarded design professionals today provide insights, commentary, advice, and examples in high-interest boxes including graphic artists Laura Alejo, Jennifer Sterling, Tangent Graphics, Heads of State, Rick Webb and many more.
  • Increased coverage on creativity and concept generation (Chapter 5) to improve conceptual and creative thinking; new content on the basics of designing icons, and designing with color (Chapter 6); as well as more on composition (Chapter 7) to offer a wide range of theories and points of view.
  • New CourseMate with interactive eBook brings concepts to life with interactive projects, videos of designers in the field, and portfolio-building tools that support the printed textbook.
  • Expanded discussions on cover design (Chapter 10) and new content on mobile, tablet, and web as well as the basics of motion graphics (Chapter 13).
  • Completely rewritten timeline now includes the major fine arts movements for each decade.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Printed Text + Art Studio Instant Access

ISBN-10: 1285585585  | ISBN-13: 9781285585581

List Price = $189.95  | College Bookstore Wholesale Price = $140.50

This Bundle Includes:

  • Graphic Design Solutions
    List Price = $191.95  | CengageBrain Price = $191.95  | College Bookstore Wholesale Price = $144.50
  • Art Studio Instant Access
    List Price = $55.00  | College Bookstore Wholesale Price = $55.00


Printed Text + CourseMate with Art Studio Instant Access

ISBN-10:  1285585593  | ISBN-13:  9781285585598

List Price = $189.95  | College Bookstore Wholesale Price = $140.50

This Bundle Includes:

  • Graphic Design Solutions
    List Price = $191.95  | CengageBrain Price = $191.95  | College Bookstore Wholesale Price = $144.50
  • CourseMate with Art Studio Instant Access
    List Price = $134.00  | College Bookstore Wholesale Price = $134.00


Printed Text + CourseMate Instant Access

ISBN-10:  1285585607 | ISBN-13:  9781285585604

List Price = $205.95  | CengageBrain Price = $205.95  | College Bookstore Wholesale Price = $154.50

This Bundle Includes:

  • Graphic Design Solutions
    List Price = $191.95  | CengageBrain Price = $191.95  | College Bookstore Wholesale Price = $144.50
  • CourseMate Instant Access
    List Price = $134.00  | CengageBrain Price = $134.00  | College Bookstore Wholesale Price = $134.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

CourseMate Instant Access  (ISBN-10: 1285090853 | ISBN-13: 9781285090856)

Packed with tools to enhance your course, CourseMate includes chapter-based exercises and projects, topics related to building a portfolio, the interview and career search process, and an innovative video series, Designers Speak, offering video interviews with working designers about how they entered the field of design. The multimedia eBook links to relevant materials in the CourseMate site.

List Price = $134.00  | CengageBrain Price = $134.00  | College Bookstore Wholesale Price = $134.00

Student Supplements

CourseMate Instant Access  (ISBN-10: 1285090853 | ISBN-13: 9781285090856)

Packed with tools to enhance your design skills, CourseMate includes chapter-based exercises and projects, topics related to building a portfolio, the interview and career search process, and an innovative video series, Designers Speak, offering video interviews with working designers about how they entered the field of design. The multimedia eBook links to relevant materials in the CourseMate site.

List Price = $134.00  | CengageBrain Price = $134.00  | College Bookstore Wholesale Price = $134.00

Meet the Author

Author Bio

Robin Landa

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).