Higher Education

Professional Web Design: Techniques and Templates, 5th Edition

  • Clint Eccher
  • ISBN-10: 1305257529  |  ISBN-13: 9781305257528
  • 725 Pages
  • © 2015 | Published
  • College Bookstore Wholesale Price = $37.50
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.



If you are a web designer, or are on your way to becoming one, you know the importance of staying up-to-date with the latest tools, techniques, and trends of the business. Learning CSS technology and continually improving your design and developer skills are essential elements of your success. In this fifth edition of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, popular author and web developer Clint Eccher teaches beginning to intermediate web designers, through case studies and helpful tips and techniques, how to create attractive, fast, and efficient websites. In addition to the helpful instruction, readers will also have access to more than 200 completely customizable design templates. Eccher covers essential topics, from understanding how web development works today to working with clients, enhancing usability, understanding graphics, and much more. The included case studies cover a variety of requirements and design types. Get up to speed, and up to date, with modern web design—get PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, FIFTH EDITION.

Features and Benefits

  • Covers new web design technology that has been developed since last edition published four years ago.
  • Features case studies for a variety of site types.
  • Includes tips on working with clients.

Table of Contents

1. Overview of Web Development Today.
2. Designing for the Past, Present, and Future.
3. Things to Consider Before Beginning.
4. Enhancing Usability.
5. Gathering Requirements and Creating a Comp.
6. What Is Needed to Build Mortised Sites.
7. Understanding Graphics.
8. Creating CSS Designs.
9. Case Study: Low-Content CSS Design.
10. Case Study: Medium-Content CSS Design.
11. Case Study: High-Content CSS Design.
12. Case Study: Full-Height Three-Column Layout.
13. Case Study: Background-Based Design.
14. Case Study: A CSS Form.
15. Tips and Techniques.
16. Customizing the Designs Included in This Book.
17. Templates Included Online.

What's New

  • Includes more than 200 customizable design templates.

Meet the Author

Author Bio

Clint Eccher

Clint Eccher has more than 18 years of experience designing and/or developing professional websites. He is the owner of A5design, a web design company that not only sub-contracts to various marketing, advertising, and IT organizations, but also is commissioned by Fortune 500 companies, local and national non-profit organizations, and small businesses for web design and/or development. In addition to authoring previous editions of PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES, which has been published in five different languages, he also is the author of ADVANCED PROFESSIONAL WEB DESIGN: TECHNIQUES AND TEMPLATES.