Higher Education

Exploring Typography, 1st Edition

  • Tova Rabinowitz University of Illinois
  • ISBN-10: 1401815057  |  ISBN-13: 9781401815059
  • 432 Pages
  • © 2006 | Published
  • College Bookstore Wholesale Price = $66.00
  • Newer Edition Available

About

Overview

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

Features and Benefits

  • Coverage looks at how choices in type can affect a reader�s ability to �receive� information.
  • Illustrative examples, imagery, and charts support each idea and bring clarity to typographic concepts.
  • Simple and concise explanations based on the practical concerns of working designers� help readers organize the information and make important connections.
  • Study questions, exercises, and assignments enable readers to sharpen their skills and put key principles to work as they design their own visual projects.

Table of Contents

Type Throughout History.
Classifying Type - Type Families.
Typographic Lingo – The Anatomy of Letters.
Legibility, Readability and Style.
Emphasizing Type Creatively.
Designing Effective Layouts.
What is a grid and why should I use one?
Designing Type.
Type in a Digital Environment.

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

eResource  (ISBN-10: 1401815065 | ISBN-13: 9781401815066)

Basics of Design: Layout & Typography for Beginners  (ISBN-10: 1401879527 | ISBN-13: 9781401879525)

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

List Price = $119.95  | CengageBrain Price = $119.95  | College Bookstore Wholesale Price = $90.25

Student Supplements

Basics of Design: Layout & Typography for Beginners  (ISBN-10: 1401879527 | ISBN-13: 9781401879525)

This classic introduction to high-impact page design is now fully updated for a new generation of designers. Basics of Design: Layout and Typography for Beginners demystifies the design process with straightforward and complete explanations of the fundamental principles that create first-rate visual design. Readers learn essential design terminology and develop their knowledge and skills through visual examples and hands-on activities that reinforce page layout and typography concepts. Side-by-side critiques of before-and-after page layouts help readers understand how to apply design principles to their own efforts and point the way to excellence in design.

List Price = $119.95  | CengageBrain Price = $119.95  | College Bookstore Wholesale Price = $90.25

Meet the Author

Author Bio

Tova Rabinowitz

Tova Rabinowitz Deer has conducted extensive research on the subject of typography, including a vast amount of reading on historical and contemporary theories and practices. At Westwood College she served as Graphic Design Program Director, designing and administrating curriculum and programming for online and classroom environments nationwide. She received a Bachelor of Fine Arts from the University of Michigan and a Master of Education from the University of Illinois.