Higher Education

Foundations of Marketing, 6th Edition

  • William M. Pride Texas A&M University
  • O. C. Ferrell Belmont University
  • ISBN-10: 128542977X  |  ISBN-13: 9781285429779
  • 576 Pages
  • Previous Editions: 2013, 2011, 2009
  • © 2015 | Published
  • College Bookstore Wholesale Price = $147.75
  • Newer Edition Available

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About

Overview

The proven marketing text for students of all backgrounds, FOUNDATIONS OF MARKETING, 6th Edition delivers the essentials and latest trends in marketing with strong visuals and exciting, timely discussions. Its extensive coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times resonate especially well with today's students, who find themselves in a fast-paced, evolving business world. FOUNDATIONS OF MARKETING, 6th Edition comes to life for students with captivating photos, screenshots, advertisements, and examples from real life, while modern learning supplements, such as self-testing, videos, and an interactive marketing plan help them develop critical, decision-making skills.

Features and Benefits

  • New Opening Vignettes: These "Marketing Insights" vignettes depict real businesses today, and help students envision themselves in exciting marketing careers. Current Social Media Coverage: Recognizing the power of social media and its growing influence in marketing strategy, FOUNDATIONS OF MARKETING, 6th Edition delves into this significant trend in the marketplace with up-to-the-minute information.
  • "Marketing Debate" Feature: This chapter feature requires students to apply marketing principles to actual situations in business, and use critical thinking skills to solve problems. Emerging Trends: Focusing on the changing landscape of marketing, this boxed feature highlights the latest trends, such as globalization, social media, and more.
  • Proven Approach: Concise and straightforward, FOUNDATIONS OF MARKETING, 6th Edition introduces students to basic marketing concepts and strategies, while providing instructors flexibility to integrate supplemental resources or activities into their lessons.
  • Consolidated Presentation: Providing comprehensive coverage in an abbreviated format, the text highlights ethics, e-marketing, and customer relationship management, and supports these key topics with up-to-date research and examples.
  • Experienced Author Team: Respected, distinguished authors, Pride and Ferrell are known around the world for their decades of marketing and consulting expertise.
  • Stunning Visuals: Strategically placed advertisements, photos, and screen shots balance the readings and add modern-day context for students.

Table of Contents

PART I: STRATEGIC MARKETING AND ITS ENVIRONMENT.
1. Customer-Driven Strategic Marketing.
2. Planning, Implementing, and Evaluating Marketing Strategies.
3. The Marketing Environment, Social Responsibility, and Ethics.
PART II: MARKETING RESEARCH AND TARGET MARKETS.
4. Marketing Research and Information Systems.
5. Target Markets Segmentation and Evaluation.
PART III: CUSTOMER BEHAVIOR AND E-MARKETING.
6. Consumer Buying Behavior.
7. Business Markets and Buying Behavior.
8. Reaching Global Markets.
9. E-Marketing, Digital Media, and Social Networking.
PART IV: PRODUCT AND PRICE DECISIONS.
10. Product, Branding, and Packing Concepts.
11. Developing and Managing Goods and Services
12. Developing and Managing Prices.
13. Marketing Channels and Supply-Chain Management.
14. Retailing, Direct Marketing, and Wholesaling.
PART V: PROMOTION DECISIONS.
15. Integrated Marketing Communications.
16. Advertising and Public Relations.
17. Personal Selling and Sales Promotion.
Online Appendices.
Financial Analysis in Marketing.
Sample Marketing Plan.
Careers in Marketing.

What's New

  • Every boxed feature in the 6th Edition has been updated or replaced to make the readings relevant to today's students, while Video Cases come at the end of every chapter to support and add interest to the material.
  • Learning Objectives have been updated.
  • New ads illustrate current marketing trends and promotions.
  • Updated figures and tables throughout the book to highlight important concepts.
  • Updated concise treatment of pricing concepts and applications in a single chapter.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + CourseMate Printed Access Card

ISBN-10: 1305385810  | ISBN-13: 9781305385818

List Price = $209.95  | College Bookstore Wholesale Price = $157.75

This Bundle Includes:

  • Foundations of Marketing
    List Price = $196.95  | CengageBrain Price = $196.95  | College Bookstore Wholesale Price = $147.75
  • CourseMate, 1 term (6 months) Printed Access Card
    List Price = $137.00  | College Bookstore Wholesale Price = $102.00


Printed Text + LMS Integrated for MindTap® Marketing Instant Access

ISBN-10:  1305414357  | ISBN-13:  9781305414358

List Price = $209.95  | CengageBrain Price = $209.95  | College Bookstore Wholesale Price = $157.75

This Bundle Includes:

  • Foundations of Marketing
    List Price = $196.95  | CengageBrain Price = $196.95  | College Bookstore Wholesale Price = $147.75
  • LMS Integrated for MindTap® Marketing, 1 term (6 months) Instant Access
    List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00


ePack: Printed Text + MindTap® Marketing Instant Access

ISBN-10:  1305614712  | ISBN-13:  9781305614710

List Price = $209.95  | CengageBrain Price = $209.95  | College Bookstore Wholesale Price = $157.75

This Bundle Includes:

  • Foundations of Marketing
    List Price = $196.95  | CengageBrain Price = $196.95  | College Bookstore Wholesale Price = $147.75
  • MindTap® Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Foundations of Marketing
    List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00


ePack: Printed Text + CourseMate Instant Access

ISBN-10:  1305615182 | ISBN-13:  9781305615182

List Price = $209.95  | CengageBrain Price = $209.95  | College Bookstore Wholesale Price = $157.75

This Bundle Includes:

  • Foundations of Marketing
    List Price = $196.95  | CengageBrain Price = $196.95  | College Bookstore Wholesale Price = $147.75
  • CourseMate, 1 term (6 months) Instant Access
    List Price = $137.00  | CengageBrain Price = $137.00  | College Bookstore Wholesale Price = $137.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1285979419 | ISBN-13: 9781285979410)

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285432053 | ISBN-13: 9781285432052)

Interested in a simple way to complement your text and course content with study and practice materials? Cengage Learning's Marketing CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook, the Instructor's Manual, Test Bank, PowerPoint® slides, Interactive Marketing Plan, and all student assets. Watch student comprehension soar as your class works with the printed textbook and the textbook-specific website. Marketing CourseMate goes beyond the book to deliver what you need!

List Price = $137.00  | CengageBrain Price = $137.00  | College Bookstore Wholesale Price = $137.00

CengageNOW™, 1 term (6 months) Instant Access  (ISBN-10: 1285432096 | ISBN-13: 9781285432090)

An online teaching and learning resource that provides more control in less time and delivers better student outcomes, CengageNow lets you plan and execute essential course activities, such as lecturing, creating assignments, grading, quizzing, and tracking student performance.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

MindTap® Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Foundations of Marketing  (ISBN-10: 1285778480 | ISBN-13: 9781285778488)

MINDTAP FOR Foundations of Marketing 6e is a personalized, fully online digital learning platform of authoritative Cengage Learning content, assignments, and services that engages your students with interactivity while also offering you choice in the configuration of coursework and enhancement of the curriculum with complimentary web-apps known as MindApps. MindApps range from ReadSpeaker (which reads the text out-loud to students), to Kaltura (allowing you to insert inline video and audio into your curriculum) to ConnectYard (allowing you to create digital "yards" through social media –all without "friending" your students). MINDTAP for FOUNDATIONS OF MARKETING 6e is well beyond an eBook, a homework solution or digital supplement, a resource center website, a course delivery platform or a Learning Management System. It is the first in a new category--the Personal Learning Experience.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

Student Supplements

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305101073 | ISBN-13: 9781305101074)

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

LMS Integrated for CengageNOW™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access  (ISBN-10: 1305101081 | ISBN-13: 9781305101081)

Have the tools you need to be successful A variety of tools are available in CengageNOW™, all combined in one easy-to-use resource designed to improve your grades. Some resources get you prepared for class and help you succeed on homework, and others show you specific areas where you can work to improve. Stay ahead of the course requirements CengageNOW shows you the path through your course—from first day through finals. Once you know what’s expected, it’s easier to complete your assignments. Gain understanding that stays with you Do well on tests as well as the assignments! Bridge the gap between homework and tests by using CengageNOW to truly understand the material. Self-study and review materials keep you on the right track, to make sure your understanding goes beyond memorization. Set yourself up for better grades Why wonder where you stand? CengageNOW includes trackable assignments and grades. It tells you what to do to improve your grade, and gives you the tools to accomplish it! Student Testimonials: “I love the check your work option. Really, when you’re having a hard time figuring out an answer, sometimes working backwards is the best way to understand conceptually what you’re doing wrong.” - Brad Duncan University of Utah “I liked the videos because they were short enough to teach me and because they were short, I was able to find time to watch them again and again if I did not understand the first time.” - Jennifer Wright Northeast Wisconsin Technical College CTA: Ask your instructor about CengageNOW for this course.

List Price = $109.00  | College Bookstore Wholesale Price = $109.00

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1285432053 | ISBN-13: 9781285432052)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Marketing CourseMate includes an interactive eBook with highlighting, note taking, and an interactive glossary, as well as interactive learning tools, such as quizzes, flashcards, videos, an Interactive Marketing Plan, and more!

List Price = $137.00  | CengageBrain Price = $137.00  | College Bookstore Wholesale Price = $137.00

CengageNOW™, 1 term (6 months) Instant Access  (ISBN-10: 1285432096 | ISBN-13: 9781285432090)

An online teaching and learning resource that provides more control in less time and delivers better student outcomes, CengageNow lets you plan and execute essential course activities, such as lecturing, creating assignments, grading, quizzing, and tracking student performance.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

MindTap® Marketing, 1 term (6 months) Instant Access for Pride/Ferrell's Foundations of Marketing  (ISBN-10: 1285778480 | ISBN-13: 9781285778488)

MindTap™ Marketing for Pride/Ferrell's Foundations of Marketing, 6th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. MindTap Marketing helps you learn to think like a marketer. With an array of resources, tools, and apps -- including "Ask the Marketer" videos that provide context, e-lectures, interactive activities that give you practice applying concepts to real-world scenarios, as well as flashcards and note taking -- you'll get a true understanding of course, concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285871677 | ISBN-13: 9781285871677)

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285871693 | ISBN-13: 9781285871691)

Have the tools you need to be successful A variety of tools are available in CengageNOW™, all combined in one easy-to-use resource designed to improve your grades. Some resources get you prepared for class and help you succeed on homework, and others show you specific areas where you can work to improve. Stay ahead of the course requirements CengageNOW shows you the path through your course—from first day through finals. Once you know what’s expected, it’s easier to complete your assignments. Gain understanding that stays with you Do well on tests as well as the assignments! Bridge the gap between homework and tests by using CengageNOW to truly understand the material. Self-study and review materials keep you on the right track, to make sure your understanding goes beyond memorization. Set yourself up for better grades Why wonder where you stand? CengageNOW includes trackable assignments and grades. It tells you what to do to improve your grade, and gives you the tools to accomplish it! Student Testimonials: “I love the check your work option. Really, when you’re having a hard time figuring out an answer, sometimes working backwards is the best way to understand conceptually what you’re doing wrong.” - Brad Duncan University of Utah “I liked the videos because they were short enough to teach me and because they were short, I was able to find time to watch them again and again if I did not understand the first time.” - Jennifer Wright Northeast Wisconsin Technical College CTA: Ask your instructor about CengageNOW for this course.

List Price = $109.00  | CengageBrain Price = $109.00  | College Bookstore Wholesale Price = $109.00

LMS Integrated for MindTap® Marketing, 1 term (6 months) Instant Access  (ISBN-10: 1305092236 | ISBN-13: 9781305092235)

This access code will provide you with seamless access to your MindTap™ Marketing resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $99.00  | CengageBrain Price = $99.00  | College Bookstore Wholesale Price = $99.00

Meet the Author

Author Bio

William M. Pride

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading principles of marketing book. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the Journal of Marketing, the Journal of Marketing Research, the Journal of the Academy of Marketing Science, and the Journal of Advertising. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

O. C. Ferrell

O. C. Ferrell (Ph.D., Louisiana State University) is University Distinguished Professor of Business Ethics at Belmont University. He most recently served nine years as University Distinguished Professor of Marketing and Creative Enterprise Scholar at the University of New Mexico. His academic research focuses on ethical decision-making, stakeholder relationships and social responsibility. He is a leading author in marketing ethics and stakeholder orientation to achieve marketing performance in organizations. Dr. Ferrell is past president of the Academic Council of the American Marketing Association and chaired the American Marketing Association Ethics Committee twice. Under his leadership, the committee developed the AMA Code of Ethics and the AMA Code of Ethics for Marketing on the Internet. He is Vice President of Publications for the Academy of Marketing Science. He has received the Cutco Vector Distinguished Marketing Educator Award from the Academy of Marketing Science. Dr. Ferrell is the co-author of 20 books and more than 100 articles. His articles have been published in the Journal of Marketing Research, Journal of Marketing, Journal of Business Ethics, Journal of Business Research, Journal of the Academy of Marketing Science, and The Academy of Management Executive, as well as other journals. His MARKETING: CONCEPTS AND STRATEGY TEXT, co-authored with Dr. William Pride, is one of the most widely adopted principles of marketing text in the world. BUSINESS ETHICS: ETHICAL DECISION MAKING AND CASES, co-authored with John Fraedrich and Linda Ferrell, is one of today’s leading business ethics texts. Dr. Ferrell has served as an expert witness on marketing issues for numerous legal cases, has been quoted in leading business publications, such as USA Today and Wall Street Journal, and has appeared on The Today Show to discuss marketing issues.