Consumer Behavior, 6th Edition
- Wayne D. Hoyer University of Texas, Austin
- Deborah J. MacInnis University of Southern California
- Rik Pieters Tilburg University
- ISBN-10: 1133435211 | ISBN-13: 9781133435211
- 560 Pages
- Previous Editions: 2010, 2007, 2004
- © 2013 | Published
- College Bookstore Wholesale Price = $294.00
- Newer Edition Available
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