THE MANAGEMENT OF TECHNOLOGY AND INNOVATION: A STRATEGIC APPROACH explores the fundamental connections linking core business strategy, technology, and innovation. The text illustrates how these functions intertwine to play a central role in process layout, systems, structural design, and product development, as well as supporting an organization's overall success. An integrated approach and reader-friendly style make the material accessible for students of all backgrounds, and the text strikes an ideal balance between essential business theory and extensive practical insights and real-world applications. In addition, the Second Edition has been thoroughly updated to incorporate the latest trends and research, abundant current examples and cases, and a useful set of new tools students can use to support effective strategic decision-making.
Table of Contents
Part I: LAYING THE FOUNDATION.
General Electric: Changing with the Times.
1. Management of Technology and Innovation: An Overview.
2. Strategy Process and the Management of Technology and Innovation.
Appendix 1: Social Responsibility and the Management of Technology and Innovation.
Part II: INNOVATION: INTERNAL STRATEGY.
GlaxoSmithKline: Successful Internal Innovation.
3. Innovation: Planning.
4. Internal Innovation: Implementation.
5. Innovation: Evaluation and Control.
Appendix 2: Innovation: Project Management and New Product Development.
Part III: OBTAINING TECHNOLOGY: EXTERNAL STRATEGY.
Acer Group: A Family of Brands.
6. Obtaining Technology: Planning.
7. Obtaining Technology: Implementation.
8. Obtaining Technology: Evaluation and Control.
Appendix 3: Managing Platforms and Portfolios of Technology.
Part IV: BUILDING STRATEGIC MTI SUCCESS.
Google: A Pattern of Success.
9. Building Capabilities for MTI Success.
10. Organizational Learning and Knowledge Management.
Appendix 4: Waves of Innovation and Predicting the Future.