Exploring Package Design
(ISBN-10: 1401872174 | ISBN-13: 9781401872175)
Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.
List Price = $113.95
| CengageBrain Price = $113.95
| College Bookstore Wholesale Price = $85.50
Exploring Publication Design
(ISBN-10: 1401831478 | ISBN-13: 9781401831479)
Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.
List Price = $127.95
| CengageBrain Price = $127.95
| College Bookstore Wholesale Price = $96.00