Higher Education

Designing Brand Experience: Creating Powerful Integrated Brand Solutions, 1st Edition

  • Robin Landa Kean University
  • ISBN-10: 1401848877  |  ISBN-13: 9781401848873
  • 224 Pages
  • © 2006 | Published
  • College Bookstore Wholesale Price = $79.50
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About

Overview

In today's competitive marketplace, establishing a creative and comprehensive branding program is crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an all-inclusive guide to generating ideas and creating brand applications that resonate with an audience. A highly visual examination of each phase of the branding process includes comprehensive coverage of the key brand applications of graphic design and advertising. Readers gain valuable insight into the art of designing individual brand applications-brand identity, promotional design, identification graphics, web sites, advertising, and unconventional/guerilla formats, among others-while benefiting from the thoughtful commentary and full-color branding work of award-winning designers and creative directors worldwide.

Additional Product Information

Features and Benefits

  • Effectively communicates the premise that every encounter a viewer has with a brand shapes that viewer's perception of a brand
  • Lively case studies and full-color examples from leading branding firms, design studios, and advertising agencies help to illuminate important theories and points
  • Examines comprehensive branding programs as well as individual brand applications for efficacy and creativity
  • Reveals successful strategies for conceiving ideas, brand constructs, and writing design briefs

Table of Contents

Foreword
Introduction: Historical Overview
Preface
PART I. Strategy
Chapter 1. What is branding?
Chapter 2. The Branding Process
PART II. IDEAS
Chapter 3. Formulating Relevant Branding Ideas
Chapter 4. Brand Constructs: Strategic Advantages
Part III. DESIGN
Chapter 5. On Designing
Chapter 6. Designing Visual Language Elements of the Brand Identity
Chapter 7. Designing Brand Identity Applications: Identification graphics
Chapter 8. Designing Brand Identity Applications: Advertising and Promotional Design
Part IV. More Case Studies

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Exploring Package Design  (ISBN-10: 1401872174 | ISBN-13: 9781401872175)

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25

Exploring Publication Design  (ISBN-10: 1401831478 | ISBN-13: 9781401831479)

Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.

List Price = $103.95  | CengageBrain Price = $103.95  | College Bookstore Wholesale Price = $78.50

Student Supplements

Exploring Package Design  (ISBN-10: 1401872174 | ISBN-13: 9781401872175)

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25

Exploring Publication Design  (ISBN-10: 1401831478 | ISBN-13: 9781401831479)

Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.

List Price = $103.95  | CengageBrain Price = $103.95  | College Bookstore Wholesale Price = $78.50

Meet the Author

Author Bio

Robin Landa

Robin Landa holds the title of Distinguished Professor in the Robert Busch School of Design at Kean University of New Jersey. She is included among the teachers that the Carnegie Foundation for the Advancement of Teaching calls the "great teachers of our time." Most recently, Landa was a finalist in the WALL STREET JOURNAL's Creative Leaders competition. Professor Landa has won numerous awards for design, writing, and teaching, and is the author of 12 published books about graphic design, branding, advertising, and creativity, including GRAPHIC DESIGN SOLUTIONS (Wadsworth/Cengage), ADVERTISING BY DESIGN (John Wiley & Sons), and DESIGNING BRAND EXPERIENCES (Wadsworth/Cengage).