Higher Education

BCOM7, 7th Edition

  • includes CourseMate, 1 term (6 months) Printed Access Card
  • Carol M. Lehman Mississippi State University
  • Debbie D. DuFrene Stephen F. Austin State University
  • ISBN-10: 130540193X  |  ISBN-13: 9781305401938
  • 304 Pages
  • Previous Editions: 2015, 2014, 2013
  • © 2016 | Published
  • College Bookstore Wholesale Price = $52.50
  • Newer Edition Available
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

Created by the continuous feedback of a "student-tested, faculty-approved" process, BCOM 7 delivers a visually appealing, succinct print component, tear-out review cards for students and instructors and a consistent online offering with Enhanced CourseMate that includes an eBook in addition to a set of interactive digital tools all at a value-based price and proven to increase retention and outcomes. BCOM 7 offers expanded coverage on technology and social media, online grammar tools, extra model documents both online and in the text, abundant real world examples, and quizzes and games to make reviewing interactive and fun.

Features and Benefits

  • Every 4LTR Press solution comes complete with an engaging print textbook, tear-out review cards, an interactive digital solution (Enhanced CourseMate), and an eBook all of which were directly influenced from student focus groups and surveys, and from interviews with faculty and students.
  • Shorter, comprehensive chapters in a modern design present content in a more engaging and accessible format without minimizing coverage for your course.
  • Tear-Out Review Cards at the back of the Student Editions provide students a portable study tool containing all of the pertinent information for class preparation.
  • Instructor Prep Cards at the back of the Instructor's Edition make preparation simple with detachable cards for each chapter, offering a quick map of chapter content, a list of corresponding PowerPoint and video resources, additional examples, and suggested assignments and discussion questions to help you organize chapter content efficiently.
  • Every 4LTR Press solution comes with CourseMate, the interactive digital component that offers a full suite of unique learning tools that appeal to different learning styles. Quizzes, activities, resources and more are only a click away.
  • All of the content and resources you expect with a supplements package that is second to none including a robust instructor's manual, PowerPoint slides, test banks, and much more.

Table of Contents

Part I: COMMUNICATIONS FOUNDATIONS.
1. Establishing a Framework for Business Communication.
2. Focusing on Interpersonal and Group Communication.
Part II: COMMUNICATION ANALYSIS.
3. Planning and Decision Making.
4. Preparing Written Messages.
Part III: COMMUNICATION THROUGH VOICE, ELECTRONIC, AND WRITTEN MESSAGES.
5. Communicating Electronically.
6. Delivering Good- and Neutral-News Messages.
7. DELIVERING Bad News Messages.
8. Delivering Persuasive Messages.
Part IV: COMMUNICATION THROUGH REPORTS AND BUSINESS PRESENTATIONS.
9. Understanding the Report Process and Research Methods.
10. Managing Data and Using Graphics.
11. Organizing and Preparing Reports and Proposals.
12. Designing and Delivering Business Presentations.
Part V: COMMUNICATION FOR EMPLOYMENT.
13. Preparing Résumés and Application Messages.
14. Interviewing for a Job and Preparing Employment Messages.

What's New

  • BCOM 7 includes updated examples and figures throughout the book's 14 chapters. New discussions include: cultural intelligence; intranet, extranet and social media in technology; virtual teams and virtual meeting practices; organizational culture; cell phone use in business; social apps at work; channel consiseratins; presentation software; crisis communication; phone interviews; and an updated job hunting section with sample documents such as resumes, cover letters, applications and thank-you letters.
  • The ModelDocs reference section for students, which includes many forms of business communication, such as letters, resumes, electronic messages, reports and the research process, proposals and presentations, and use of graphics in hardcopy and digital presentations, has been updated to reflect current software, trends, terminology and practice.
  • Instructor Prep Cards section is also being updated to reflect material above.
  • More than 40 percent new photos selected for use throughout the text.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Print Option: Text + CourseMate, 1 term (6 months) Printed Access Card

ISBN-10: 1305591976  | ISBN-13: 9781305591974

List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • 4LTR Press Print Option Sticker
    List Price = $.00  | College Bookstore Wholesale Price = $.00


Printed Text + CourseMate, 1 term (6 months) Printed Access Card + LMS Integrated for CourseMate, 1 term (6 months) Instant Access

ISBN-10:  1337084395  | ISBN-13:  9781337084390

List Price = $88.95  | CengageBrain Price = $88.95  | College Bookstore Wholesale Price = $66.21

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • MindLink for CourseMate, 1 term (6 months) Instant Access
    List Price = $74.95  | CengageBrain Price = $74.95  | College Bookstore Wholesale Price = $74.95


Printed Text (with CourseMate, 1 term (6 months) Printed Access Card) + MindLink for Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess,, 1 term (6 months) Instant Access

ISBN-10:  1337081957  | ISBN-13:  9781337081955

List Price = $104.95  | CengageBrain Price = $104.95  | College Bookstore Wholesale Price = $77.50

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • MindLink for Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess,, 1 term (6 months) Instant Access
    List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $89.95


Printed Text + CourseMate, 1 term (6 months) Printed Access Card + LMS Integrated for Aplia™, 1 term Instant Access

ISBN-10:  1337081965  | ISBN-13:  9781337081962

List Price = $94.95  | CengageBrain Price = $94.95  | College Bookstore Wholesale Price = $70.00

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • LMS Integrated for Aplia™, 1 term Instant Access
    List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95


Printed Text + CourseMate, 1 term (6 months) Printed Access Card + Aplia™, 1 term Instant Access

ISBN-10:  1337079375  | ISBN-13:  9781337079372

List Price = $93.95  | CengageBrain Price = $93.95  | College Bookstore Wholesale Price = $69.96

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Aplia™, 1 term Instant Access
    List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95


Printed Text + CourseMate, 1 term (6 months) Printed Access Card + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  1337079227  | ISBN-13:  9781337079228

List Price = $83.95  | CengageBrain Price = $83.95  | College Bookstore Wholesale Price = $62.50

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00


Printed Text + CourseMate, 1 term (6 months) Printed Access Card + LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  1337082384  | ISBN-13:  9781337082389

List Price = $108.95  | CengageBrain Price = $108.95  | College Bookstore Wholesale Price = $80.50

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • LMS Integrated for Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $94.00  | CengageBrain Price = $94.00  | College Bookstore Wholesale Price = $94.00


Printed Text (with CourseMate, 1 term (6 months) Printed Access Card) + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access

ISBN-10:  1337079405  | ISBN-13:  9781337079402

List Price = $104.95  | CengageBrain Price = $104.95  | College Bookstore Wholesale Price = $77.46

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access
    List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $89.95


Bundle: Text + CourseMate, 1 term (6 months) Printed Access Card

ISBN-10:  1337073784  | ISBN-13:  9781337073783

List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • LMS Integrated Sticker
    List Price = $.00  | College Bookstore Wholesale Price = $.00


Bundle: Text + CourseMate, 1 term (6 months) Printed Access Card + LMS Registration Sticker + Access Sticker for YouSeeU

ISBN-10:  1337073105 | ISBN-13:  9781337073103

List Price = $83.95  | CengageBrain Price = $83.95  | College Bookstore Wholesale Price = $62.50

This Bundle Includes:

  • BCOM7
    List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $52.50
  • Access Sticker for YouSeeU
    List Price = $79.95  | College Bookstore Wholesale Price = $60.00
  • LMS Integrated Sticker
    List Price = $.00  | College Bookstore Wholesale Price = $.00


Efficacy and Outcomes

Reviews

"My favorite things about BCOM are the variety of features in the supplements, especially the videos, Beat the Clock quiz and class handouts. This really takes the burden off the instructor having to re-invent the wheel in dealing with so many textbooks. One can easily see the amount of work and thought put into this."

— Bruno Ociepka, South College Asheville

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Website  (ISBN-10: 1305410920 | ISBN-13: 9781305410923)

Free materials may include test banks, flashcards, PowerPoint presentations, instructor's manuals, and more.

Cengage Learning Testing, powered by Cognero Instant Access  (ISBN-10: 1305410785 | ISBN-13: 9781305410787)

Cognero is a flexible, online system that allows you to: Author, edit, and manage test bank content from multiple Cengage Learning solutions; create multiple test versions in an instant; deliver tests from your learning management system, your classroom or wherever you want!

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305403207 | ISBN-13: 9781305403208)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook.

List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $69.95

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305411099 | ISBN-13: 9781305411098)

Write Experience helps improve writing skills by evaluating student assignments based on voice, style, format, content, and originality. This resource benefits from Cengage Learning's exclusive agreement with Vantage Learning, the creator of the software used to grade the GMAT® essay portion.

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00

Aplia™, 1 term Instant Access  (ISBN-10: 1305493249 | ISBN-13: 9781305493247)

Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305495837 | ISBN-13: 9781305495838)

Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $89.95

Student Supplements

CourseMate, 1 term (6 months) Instant Access  (ISBN-10: 1305403207 | ISBN-13: 9781305403208)

CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook.

List Price = $69.95  | CengageBrain Price = $69.95  | College Bookstore Wholesale Price = $69.95

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305411099 | ISBN-13: 9781305411098)

Write Experience helps improve writing skills by evaluating student assignments based on voice, style, format, content, and originality. This resource benefits from Cengage Learning's exclusive agreement with Vantage Learning, the creator of the software used to grade the GMAT® essay portion.

List Price = $85.00  | CengageBrain Price = $85.00  | College Bookstore Wholesale Price = $85.00

Aplia™, 1 term Instant Access  (ISBN-10: 1305493249 | ISBN-13: 9781305493247)

Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1305495837 | ISBN-13: 9781305495838)

Aplia significantly improves outcomes and elevates thinking by increasing student effort and engagement. Developed by teachers and used by more than 1,000,000 students Aplia assignments connect concepts to the real world and focus on the unique course challenges facing students.

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $89.95

LMS Integrated for Aplia™, 1 term Instant Access  (ISBN-10: 1305862295 | ISBN-13: 9781305862296)

List Price = $79.95  | CengageBrain Price = $79.95  | College Bookstore Wholesale Price = $79.95

Meet the Author

Author Bio

Carol M. Lehman

Dr. Lehman is a professor emerita in the Management and Information Systems Department at Mississippi State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication. Dr. Lehman earned a bachelor’s and master’s degrees in business education from the University of Southern Mississippi, and her doctorate from the University of Arkansas. Dr. Lehman has taught organizational communication, a core requirement for all business majors, and an MBA-level multimedia presentations course. She is a frequent presenter at the national and regional meetings of the Association for Business Communication, for which she and Dr. DuFrene sponsor the Meada Gibbs Outstanding Teacher Award. Her consulting and training activities for industry have focused on multimedia development, business presentations, and written communication.

Debbie D. DuFrene

Dr. DuFrene is an associate dean of the Rusche College of Business at Stephen F. Austin State University, an AACSB-accredited school. She has more than 25 years of experience teaching business communication, including 20 years at Stephen F. Austin. Dr. DuFrene earned her bachelor’s and master’s degrees in business education from Nicholls State University, and her doctorate from the University of Houston. She serves on the international board of directors for the Association for Business Communication and has been a business communication consultant to various organizations from the business, industry, and education sectors. She and Dr. Lehman sponsor the Meada Gibbs Outstanding Teacher Award for the Association for Business Communication (ABC).