Higher Education

Exploring Publication Design, 1st Edition

  • Poppy Evans The Art Academy of Cincinnati
  • ISBN-10: 1401831478  |  ISBN-13: 9781401831479
  • 256 Pages
  • © 2006 | Published
  • College Bookstore Wholesale Price = $78.50

About

Overview

Even in a digital age dominated by the Web and DVD's, print media remains a primary means of communication in our culture. Exploring Publication Design tackles the unique challenges encountered in designing books, magazines, newspapers, promotional literature, and the various other types of print publications. Highly regarded author and design educator Poppy Evans identifies the design and communication issues specific to publications and then examines the ways in which design principles and techniques can be applied to solve these design challenges. The book's wide-ranging coverage includes the most effective ways of organizing content and using type and color, sources of visual images, the ins and outs of page layout, professional opportunities in publication design, and much more.

Features and Benefits

  • Shows how the fundamental principles of design apply in the specialized field of publication design.
  • Showcases award-winning examples of publication design, deconstructing them to reveal the underlying design principles at work.
  • Profiles successful publication designers, offering revealing insight into the careers of working professionals.
  • Features engaging and entertaining sidebars that bring a fresh and enlightening perspective to the book�s content.

Table of Contents

I. Publication Design Within an Historical Context
II. The Priciples and Elements of Publication Design
III. Using Color Effectively
IV. Using Type Effectively
V. Imagery
VI. Page Layout
VII. The Publication in Third Dimension
VIII. Applying Principles and Elements to Different Types of Publications
IX. Professional Opportunities in Publication Design

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Exploring Package Design  (ISBN-10: 1401872174 | ISBN-13: 9781401872175)

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25

Exploring Typography  (ISBN-10: 1401815057 | ISBN-13: 9781401815059)

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

List Price = $87.95  | CengageBrain Price = $87.95  | College Bookstore Wholesale Price = $66.00

Student Supplements

Exploring Package Design  (ISBN-10: 1401872174 | ISBN-13: 9781401872175)

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

List Price = $115.95  | CengageBrain Price = $115.95  | College Bookstore Wholesale Price = $87.25

Exploring Typography  (ISBN-10: 1401815057 | ISBN-13: 9781401815059)

What do designers need to know about typography? The answer can be found in this richly illustrated book that examines the varied uses of type in contemporary visual communications. Exploring Typography takes a concise but thorough approach to introducing and examining the principles of typography. Coverage begins with a brief history of type and a survey of how type is classified. Readers then learn about the physical components of letters and the rules of legibility, readability, and style. Subsequent chapters survey the creative use of emphasis, designing effective layouts, using grids, and developing original type styles. Finally, the author examines contemporary challenges in type while introducing terminology and concepts relevant to designing with type in a digital environment.

List Price = $87.95  | CengageBrain Price = $87.95  | College Bookstore Wholesale Price = $66.00

Meet the Author

Author Bio

Poppy Evans

Poppy Evans is an award-winning writer and graphic designer who teaches and lectures on art and design. Most recently, she served as Assistant Professor at the Art Academy of Cincinnati where she taught for 16 years. Now retired, she continues to teach art and design at local colleges and universities. Her background includes serving as managing editor for HOW magazine and as board member for HOW magazine's Editorial Advisory Board. She is also a former board member for Cincinnati AIGA. In addition to co-authoring the Exploring the Elements of Design, she is the author of Exploring Publication Design, 12 other book titles for graphic designers, and hundreds of magazine articles. Prior to teaching and writing for the design industry, she worked for many years as a graphic designer and magazine art director.