Higher Education

Business Communication: In Person, In Print, Online, 8th Edition

  • Amy Newman Cornell University
  • Scot Ober Ball State University
  • ISBN-10: 1111533164  |  ISBN-13: 9781111533168
  • 576 Pages
  • Previous Editions: 2009, 2006, 2003
  • © 2013 | Published
  • College Bookstore Wholesale Price = $252.00
  • Newer Edition Available
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About

Overview

BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8TH EDITION, offers a realistic approach to communication in today's organizations. The text covers the most important business communication concepts in detail, and thoroughly integrates coverage of today's social media and other communication technologies. Building on core foundational written and oral communication skills, the 8th edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.

Features and Benefits

  • The Right Amount of Coverage: With a realistic approach about how communication occurs in organizations today, the text covers the most important business communication concepts in just enough detail. Topics that require more explanation are covered in depth, while simpler concepts are addressed clearly and efficiently.
  • Varied, Engaging Exercises: End-of-chapter exercises use a variety of communication media and offer many options for instructors—longer assignments and shorter in-class activities. The 3Ps (Purpose, Process, Product) model helps students analyze a business situation, determine the specific communication strategies and steps required, and prepare the most effective business communication format to address the situation. Solutions to the end-of-chapter exercises and the 3Ps are offered in the instructor's manual.
  • Interesting Model Documents: Examples of each major writing task help students learn the many types of writing—print and online. Models provide marginal callouts with detailed writing instructions.
  • Write Experience: Cengage Learning's Write Experience offers students the opportunity to improve their writing and critical thinking skills without adding to an instructor's workload. Write Experience utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve.
  • Comprehensive Instructor Resources: Several tools ease lecture preparation and offer dynamic ideas to help instructors prepare lively lectures. Multimedia PowerPoint slides summarize chapter concepts and include videos that demonstrate chapter concepts in an entertaining format. The comprehensive Instructor's Manual offers solutions to exercises, chapter overviews, as well as lecture and discussion notes. The test bank contains an abundant variety of test questions, including multiple-choice, short-answer, true-false, and writing activities.

Table of Contents

Part I: FOUNDATIONS OF BUSINESS COMMUNICATION.
1. Understanding Business Communication.
2. Intercultural and Team Communication.
3. Interpersonal Communication Skills.
Part II: DEVELOPING YOUR BUSINESS WRITING SKILLS.
4. The Writing Process.
5. Revising Your Writing.
Part III: WRITTEN MESSAGES.
6. Neutral and Positive Messages.
7. Persuasive Messages.
8. Bad-News Messages.
Part IV: REPORT WRITING.
9. Planning the Report and Managing Data.
10. Writing the Report.
Part V: ORAL AND EMPLOYMENT COMMUNICATION.
11. Oral Presentations.
12. Employment Communication.
REFERENCE MANUAL.
Language Arts Basics.
Formatting Business Documents.
Common Types of Business Reports.
Glossary.

What's New

  • NEW! Thoroughly Updated Coverage of Communication Technology: The author has thoroughly integrated coverage of today's social media and other communication technologies. Building on core, foundational written and oral communication skills, the 8th edition helps students make sound medium choices and provides guidelines and examples for the many ways people communicate at work. Students will learn how to create PowerPoint decks, use instant messaging and texting effectively at work, engage customers using social media, lead web meetings and conference calls, and more.
  • NEW! Improved Readability and Engaging Presentation: To improve readability, comprehension, and learning outcomes, the author assessed the readability of every chapter and redesigned text-heavy areas. The natural, business writing style is engaging and easy to read. Many key concepts are now presented in visually enticing and easy-to-read formats, such as bulleted lists, colorful graphics, or tables.
  • NEW! Real-World Examples: Interesting current examples—such as Best Buy's suspension of an employee for posting a video on YouTube, McDonald's adaptation to international markets, and Google's strategy for hiring—are now liberally sprinkled throughout each chapter to provide relevance and stimulate interest. In addition, newly designed chapter openers include stories from today's mass media.
  • NEW! Innovative Instructor and Student Technology: Assess written communication skills without adding to your workload with Write Experience from Aplia. Write Experience ensures students can apply their knowledge of key chapter concepts and fundamental grammar and mechanics. Aplia improves learning by increasing student effort and engagement without requiring more work from instructors.
  • NEW! A New Instructor Blog: Instructors can make their course more relevant and engaging by covering topics during class or assigning homework. The instructor blog (at www.bizcominthenews.com) offers relevant news stories related to each chapter topic. Updated at least three times a week, the blog describes a current news story, offers links for additional reading, and lists discussion questions and assignments.
  • NEW! New Online Company Scenarios: Expanded end-of-chapter exercises include new company scenarios that help students develop skills that will transfer to the workplace. For example, Writeaway Hotels encourages students to practice managing and writing email messages in a simulated environment. Aggresshop helps students apply principles of customer and internal communication in a retail environment. Bank on Me simulates a hiring cycle in which students participate in the recruitment and hiring process at a financial services company.
  • NEW! "Topics of Interest": These margin notes identify coverage of highly relevant business communication issues. The new topics of interest include communication technologies, international communication, and ethics in communication.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Aplia with Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10: 1133902537  | ISBN-13: 9781133902539

List Price = $346.95  | College Bookstore Wholesale Price = $256.75

This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess , 1 term Printed Access Card
    List Price = $96.00  | College Bookstore Wholesale Price = $72.00


Bundle: Text + Global Economic Watch GEC Resource Center Printed Access Card

ISBN-10:  1133902553  | ISBN-13:  9781133902553

List Price = $334.95  | College Bookstore Wholesale Price = $252.00

This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • Global Economic Watch GEC Resource Center Printed Access Card
    List Price = $30.00  | College Bookstore Wholesale Price = $22.50


Bundle: Text + Business Communication CourseMate with eBook Printed Access Card

ISBN-10:  1133902561  | ISBN-13:  9781133902560

List Price = $348.95  | CengageBrain Price = $348.95  | College Bookstore Wholesale Price = $262.00

This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • CourseMate with Career Transitions 2.0 Printed Access Card
    List Price = $234.00  | College Bookstore Wholesale Price = $175.00


Bundle: Text + WebTutor™ on Blackboard® with eBook on Gateway Printed Acess Card

ISBN-10:  113390257X  | ISBN-13:  9781133902577

List Price = $354.95  | CengageBrain Price = $354.95  | College Bookstore Wholesale Price = $267.00

This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • WebTutor™ on Blackboard® with eBook on Gateway Printed Acess Card
    List Price = $246.00  | College Bookstore Wholesale Price = $184.50


Bundle: Text + CengageNOW with eBook, Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card

ISBN-10:  1133903738  | ISBN-13:  9781133903734

List Price = $354.95  | CengageBrain Price = $354.95  | College Bookstore Wholesale Price = $267.00

This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess Printed Access Card
    List Price = $106.00  | College Bookstore Wholesale Price = $79.50


Bundle: Text + Aplia Printed Access Card

ISBN-10:  113390372X  | ISBN-13:  9781133903727

List Price = $339.95  | College Bookstore Wholesale Price = $251.75

This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • Aplia™ Printed Access Card
    List Price = $96.00  | College Bookstore Wholesale Price = $72.00


Printed Text + WebTutor™ on Blackboard® with eBook on Gateway Instant Access Code + Web Booklet for Ober's Contemporary Business Communication, 7th

ISBN-10:  128526939X  | ISBN-13:  9781285269399

List Price = $361.95  | College Bookstore Wholesale Price = $272.00

This Bundle Includes:

  • Web Booklet
    List Price = $48.00  | College Bookstore Wholesale Price = $36.00
  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access
    List Price = $246.00  | CengageBrain Price = $246.00  | College Bookstore Wholesale Price = $246.00


Printed Text + Global Economic Crisis Online Instant Access

ISBN-10:  130558855X | ISBN-13:  9781305588554

List Price = $334.95  | CengageBrain Price = $334.95  | College Bookstore Wholesale Price = $252.00

This Bundle Includes:

  • Business Communication: In Person, In Print, Online
    List Price = $335.95  | CengageBrain Price = $335.95  | College Bookstore Wholesale Price = $252.00
  • Global Economic Crisis Online Instant Access Code
    List Price = $30.00  | CengageBrain Price = $30.00  | College Bookstore Wholesale Price = $30.00


Efficacy and Outcomes

Reviews

"The pop-cultural references draw the readers in, and before they know it they are actively reading by engaging in the exercises. These exercises are well-supported by the truly practical advice that comes from successful business professionals."

— Bill McPherson, Indiana University – Purdue

"The number of real-world business examples and questions to the reader about what they predict for the future or see as important will engage the students better than my textbook's more formal approach."

— Fiona Barnes, University of Florida

Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

CourseMate with Career Transitions 2.0 Instant Access  (ISBN-10: 1133027008 | ISBN-13: 9781133027003)

Cengage Learning's CourseMate brings course concepts to life with interactive learning, study, and exam preparation tools that support the printed textbook. CourseMate includes an integrated eBook and interactive teaching and learning tools including quizzes, PowerPoint review, learning objectives, flashcards, videos, cases, proofreaders' marks, simulations, and access to the bizcominthenews blog. CourseMate also features the Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course.

List Price = $234.00  | CengageBrain Price = $234.00  | College Bookstore Wholesale Price = $234.00

Aplia™, 1 term Instant Access  (ISBN-10: 1111964955 | ISBN-13: 9781111964955)

Aplia™ is a Cengage Learning online homework system dedicated to improving learning by increasing student effort and engagement. Aplia makes it easy for instructors to assign frequent online homework assignments with problem sets authored by Aplia content experts and questions taken directly from the supporting text. Aplia provides students with immediate detailed feedback to help them learn as they work through the questions and features interactive tutorials to fully engage them in learning course concepts and correct any deficiencies in applying prerequisite skills, including grammar and mechanic skills. Automatic grading and powerful assessment tools give instructors real-time reporting of student progress, participation, and performance, and its easy-to-use course management features let instructors flexibly administer course announcements and materials online. With Aplia, students will show up to class fully engaged and prepared, and instructors will have more time to do what they do best…teach. Our easy to use system has been used by more than 2,000,000 students at over 1800 institutions. For more information, please visit www.aplia.com.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1111967261 | ISBN-13: 9781111967260)

Jumpstart your course with customizable, interactive text specific content within your Course Management System! WebTutor provides premium text, multimedia, and assessment content. Easily blend, add, edit, reorganize, or delete content, including rich text, interactive quizzes, PowerPoint reviews, learning objectives, flashcards, videos, discussion questions, proofreaders' marks, and the bizcominthenews blog.

List Price = $246.00  | CengageBrain Price = $246.00  | College Bookstore Wholesale Price = $246.00

WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1111967253 | ISBN-13: 9781111967253)

Jumpstart your course with customizable, interactive text specific content within your Course Management System! WebTutor provides premium text, multimedia, and assessment content. Easily blend, add, edit, reorganize, or delete content, including rich text, interactive quizzes, PowerPoint reviews, learning objectives, flashcards, videos, discussion questions, proofreaders' marks, and the bizcominthenews blog.

List Price = $246.00  | CengageBrain Price = $246.00  | College Bookstore Wholesale Price = $246.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess , 1 term Instant Access  (ISBN-10: 1111967288 | ISBN-13: 9781111967284)

Improve student learning, writing, and critical thinking skills with Aplia and Write Experience! Aplia makes it easy for instructors to assign frequent online homework assignments with problem sets authored by Aplia content experts and questions taken directly from the supporting text. Aplia provides students with immediate detailed feedback to help them learn as they work through the questions and features interactive tutorials to fully engage them in learning course concepts and correct any deficiencies in applying prerequisite skills, including grammar and mechanic skills. Automatic grading and powerful assessment tools give instructors real-time reporting of student progress, participation, and performance, and its easy-to-use course management features let instructors flexibly administer course announcements and materials online. Write Experience is a technology product that allows you to assess written communication skills without adding to your workload. This product utilizes artificial intelligence to not only score student writing instantly and accurately, but also provide students with detailed revision goals and feedback on their writing to help them improve. Write Experience is the first product designed and created specifically for the higher education market through an exclusive agreement with McCann Associates, and powered by e-Write IntelliMetric Within™. IntelliMetric is the gold standard for automated scoring of writing and is used to score the Graduate Management Admissions Test® (GMAT®) analytical writing assessment. Visit www.aplia.com and www.cengage.com/writeexperience to learn more.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

Instructor’s Resource CD-ROM  (ISBN-10: 1133188559 | ISBN-13: 9781133188551)

The Instructor’s Resource CD provides ultimate convenience by offering all of the key supplements together in one location. Each of the resources on the Instructor’s Resource CD — the Instructor’s Manual, Test Bank, ExamView, and PowerPoint slides — is designed to improve efficiency and effectiveness in the course. The Instructor’s Manual provides comprehensive solutions to end-of-chapter exercises plus additional lecture materials to enhance the course. The Test Bank provides an abundant number of test questions to simplify test preparation. ExamView testing software includes all of the questions in the test bank. This easy-to-use test creation software allows instructors to add or edit questions, instructions, and answers, and select questions (randomly or numerically) by previewing them on the screen. The PowerPoint slides provide a summary of key concepts in each chapter. The slides are enhanced with short video segments that generate interest and demonstrate workplace communication. The Instructor’s Edition of the textbook includes a small reproduction of each PPT slide in the margins of the chapter to ease lecture preparation.

Cengage Learning Write Experience 2.0 Powered by MYAccess! Instant Access Code  (ISBN-10: 1133493491 | ISBN-13: 9781133493495)

Successfully complete your business communication writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

Videos  (ISBN-10: 1133273378 | ISBN-13: 9781133273370)

Highly engaging, short videos link familiar examples from today's pop culture to the concepts in each chapter. These contemporary examples (from news stories, commercials, or TV shows) engage students, generate class discussion, and boost student interest. These videos, new to the eighth edition, are available on DVD.

Student Supplements

CourseMate with Career Transitions 2.0 Instant Access  (ISBN-10: 1133027008 | ISBN-13: 9781133027003)

Make the most of your study time by accessing everything you need to succeed in one place. CourseMate includes an interactive eBook with highlighting, note taking, and an interactive glossary. It also features interactive learning tools including quizzes, flashcards, videos, and more!

List Price = $234.00  | CengageBrain Price = $234.00  | College Bookstore Wholesale Price = $234.00

Aplia™, 1 term Instant Access  (ISBN-10: 1111964955 | ISBN-13: 9781111964955)

Aplia™ is an online interactive learning solution that helps you improve comprehension – and your grade – by integrating a variety of mediums and tools such as multi-media, tutorials, and an e-book. Founded by a professor to enhance his own courses, Aplia provides automatically graded assignments with detailed, immediate explanations on every question, and interactive tools to illustrate concepts. More than 2,000,000 students like you have used Aplia at over 1,800 institutions. Aplia should be purchased only when assigned by your instructor as part of your course. For more information, please visit www.aplia.com.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

WebTutor™ on WebCT™ with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1111967261 | ISBN-13: 9781111967260)

Much more than an interactive study guide, WebTutor lets you leverage the power of the Internet to reinforce your learning experience and ensure the grade you want in this course. You’ll find a wealth of interactive quizzes, PowerPoint reviews, learning objectives, flashcards, videos, discussion questions, proofreaders' marks, and the bizcominthenews blog that work seamlessly with your school’s Learning Management System to provide a dynamic learning environment.

List Price = $246.00  | CengageBrain Price = $246.00  | College Bookstore Wholesale Price = $246.00

WebTutor™ on Blackboard® with eBook on Gateway, 1 term (6 months) Instant Access  (ISBN-10: 1111967253 | ISBN-13: 9781111967253)

Much more than an interactive study guide, WebTutor lets you leverage the power of the Internet to reinforce your learning experience and ensure the grade you want in this course. You’ll find a wealth of interactive resources, such as interactive quizzes, PowerPoint reviews, learning objectives, flashcards, videos, discussion questions, proofreaders' marks, and the bizcominthenews blog that work seamlessly with your school’s Learning Management System to provide a dynamic learning environment.

List Price = $246.00  | CengageBrain Price = $246.00  | College Bookstore Wholesale Price = $246.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess , 1 term Instant Access  (ISBN-10: 1111967288 | ISBN-13: 9781111967284)

Improve your comprehension, written and critical thinking skills, and your grade with Aplia and Write Experience! Aplia™ is an online interactive learning solution that helps you improve comprehension by integrating a variety of mediums and tools such as multi-media, tutorials, and an e-book. Founded by a professor to enhance his own courses, Aplia provides automatically graded assignments with detailed, immediate explanations on every question, and interactive tools to illustrate concepts. More than 2,000,000 students like you have used Aplia at over 1,800 institutions. Write Experience is the first solution in higher education to offer you the opportunity to improve your written and critical thinking skills with instant automated feedback. Write Experience provides real-time guidance, in your native language, as you write. After submitting your assignment, Write Experience evaluates your written assignment and provides immediate feedback on your writing while it’s fresh in your mind. Write Experience not only scores your writing instantly and accurately, it provides detailed revision goals and detailed feedback on your writing to help you improve.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

CengageNOW Instant Access  (ISBN-10: 1133716229 | ISBN-13: 9781133716228)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want – NOW. A diagnostic Personalized Study Plan helps you identify troublesome concepts and creates individualized study plans for better class preparation and grades. With CengageNOW you also get PowerPoint® slides, videos, digital flash cards, games, quizzes, an integrated eBook, and more to make studying business communication more effective and convenient. How do you get CengageNOW? If you’re textbook does not include an access code card, go to www.cengagebrain.com to get CengageNOW before your next exam!

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

CengageNOW with Cengage Learning Write Experience 2.0 Powered by MyAccess Instant Access  (ISBN-10: 1133716210 | ISBN-13: 9781133716211)

Cengage Learning’s Write Experience is the first solution in higher education to offer you the opportunity to improve your written and critical thinking skills with instant automated feedback. Write Experience provides real-time guidance, in your native language, as you write. After submitting your assignment, Write Experience evaluates your written assignment and provides immediate feedback on your writing while it’s fresh in your mind. Write Experience not only scores your writing instantly and accurately, it provides detailed revision goals and detailed feedback on your writing to help you improve. Better Writing. Better Outcomes. Write Experience.

List Price = $106.00  | CengageBrain Price = $106.00  | College Bookstore Wholesale Price = $106.00

CengageNOW on Blackboard®, 1 term (6 months) Instant Access  (ISBN-10: 1133716245 | ISBN-13: 9781133716242)

CengageNOW is an easy-to-use online resource that helps you study in less time to get the grade you want – NOW. A diagnostic Personalized Study Plan helps you identify troublesome concepts and creates individualized study plans for better class preparation and grades. With CengageNOW you also get PowerPoint® slides, videos, digital flash cards, games, quizzes, an integrated eBook, and more to make studying business communication more effective and convenient. How do you get CengageNOW? If you’re textbook does not include an access code card, go to www.cengagebrain.com to get CengageNOW before your next exam!

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

MindLink Aplia 1-Semester Instant Access  (ISBN-10: 1285323734 | ISBN-13: 9781285323732)

Succeed in your course with 1 semester of access to Aplia’s interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8th Edition, including step-by-step explanations that help you improve your reasoning and skills, interactive assignments that help you understand difficult or counterintuitive concepts, and more. Aplia has already helped more than a million students succeed in college classes.

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

MindLink for Aplia, 1 term (6 months) Instant Access  (ISBN-10: 1285323742 | ISBN-13: 9781285323749)

Succeed in your business communication course with one full semester of access to Aplia’s interactive learning system--featuring practice problems with immediate feedback and tools developed specifically for BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE, 8th Edition. Aplia has already helped more than a million students succeed in college classes.

List Price = $106.00  | CengageBrain Price = $106.00  | College Bookstore Wholesale Price = $106.00

Cengage Learning Write Experience 2.0 Powered by MYAccess! Instant Access Code  (ISBN-10: 1133493491 | ISBN-13: 9781133493495)

Successfully complete your business communication writing assignments with Write Experience 2.0. This innovative system scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

MindLink for CengageNOW 1-Semester Instant Access  (ISBN-10: 1285321790 | ISBN-13: 9781285321790)

Succeed in your business communication course with 1-semester access to CengageNOW™, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade

List Price = $96.00  | CengageBrain Price = $96.00  | College Bookstore Wholesale Price = $96.00

MindLink to CengageNOW™, Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access  (ISBN-10: 1285321723 | ISBN-13: 9781285321721)

Succeed in your business communication course with CengageNOW™, a powerful online homework tool that optimizes your learning experience. This interactive system generates a diagnostic Personalized Study Plan (with a chapter-specific Pre-test, Study Plan, and Post-test) to help you master concepts, prepare for exams, and get a better grade. You’ll also receive access to Write Experience 2.0, an innovative system that scores your writing instantly and provides you with detailed revision goals and feedback to put you on track for writing excellence.

List Price = $106.00  | CengageBrain Price = $106.00  | College Bookstore Wholesale Price = $106.00

Flash Cards, 1 term (6 months) Instant Access  (ISBN-10: 1305209397 | ISBN-13: 9781305209398)

Flash cards are effective study aids especially when you only have a limited amount of time. These flash cards work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards are already included.

List Price = $4.00  | CengageBrain Price = $4.00  | College Bookstore Wholesale Price = $4.00

Quizzing, 1 term (6 months) Instant Access  (ISBN-10: 1305206711 | ISBN-13: 9781305206717)

Quizzes are effective study aids especially when you only have a limited amount of time. These quizzes work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, quizzes are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Quizzing with Flash Cards, 1 term (6 months) Instant Access  (ISBN-10: 1305204158 | ISBN-13: 9781305204157)

Flash cards and quizzes are effective study aids especially when you only have a limited amount of time. These flash cards and quizzes work with your title and can help you to review and learn essential terms and key concepts. This is instant access product; at the completion of your purchase, simply go to "My Home" and gain immediate access to your product. Note: If you have purchased CourseMate for your title, flash cards and quizzes are already included.

List Price = $6.00  | CengageBrain Price = $6.00  | College Bookstore Wholesale Price = $6.00

Meet the Author

Author Bio

Amy Newman

Amy Newman specializes in business communication at the Cornell University School of Hotel Administration. As a senior lecturer, she teaches two required communication courses: a freshman business writing and oral communication class and an upper-level persuasive communication class. Newman also teaches a graduate-level management communication course and an elective, Corporate Communication, which focuses on communication strategy, crisis communication, and social media. Newman served an adjunct instructor at Ithaca College; Milano, The New School for Management and Urban Policy in New York City; and eCornell, where she taught classes online. She has won several awards for excellence in teaching and student advising and grants to develop technology-based learning solutions. Prior to joining Cornell, Newman spent 20 years working for large companies, such as Canon, Reuters, Scholastic, and MCI. Internally, she held senior-level management positions in human resources and leadership development. As an external consultant, she worked to improve communication and employee performance in hospitality, technology, education, publishing, financial services, and entertainment companies. A graduate of Cornell University and Milano, Newman is author of several editions of BUSINESS COMMUNICATION: IN PERSON, IN PRINT, ONLINE. She has developed several multimedia company scenarios to accompany the book, has created an interactive tool for managing speech anxiety, and maintains a blog: BizComInTheNews.com.

Scot Ober

Scot Ober (Ph.D, Ohio State) is a full-time consultant in business communication and document processing. Prior to his consulting career, Dr. Ober was Professor of Business at Ball State University. In addition to having taught Business Communication for over twenty years, he served as Editor of the Business Communication Quarterly for 1995 and 1996 and conducted an MBA-level Distance Learning Program through Ball State University.