Higher Education

Written Communication: Illustrated Course Guides, 2nd Edition

  • includes Computing CourseMate with eBook Printed Access Card
  • Jeff Butterfield Western Kentucky University
  • ISBN-10: 1133187617  |  ISBN-13: 9781133187615
  • 152 Pages
  • Previous Editions: 2010
  • © 2013 | Published
  • College Bookstore Wholesale Price = $47.25
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About

Overview

The Illustrated Series Soft Skills titles are designed to make it easy to teach students the essential soft skills necessary to succeed in today’s competitive workplace. This text delves into the importance of effective and professional written communication from creating professional documentation to E-mail correspondence. Each book and companion CourseMate cover 40 critical skills, providing students with extensive knowledge they can bring with them into the real world. CourseMate brings each text to life with an audio visual eBook, scenario videos, access to Career Transitions, interactive activities for reinforcement, and Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course!

Additional Product Information

Features and Benefits

  • Employs the Illustrated Series' reader-friendly pedagogy, providing short, focused text on key soft skills needed to succeed in a technological workplace.
  • Provides timeless information about skills that make students more marketable to companies and that are necessary in the professional world.
  • Complements any course with modular content that can be integrated in existing courses or used for short courses or workshops.

Table of Contents

Part 1: Communicating with E-Mail and Memos
1: Understanding E-Mail Messages and Memos
2: Composing the Main Elements of Messages
3: Creating Professional E-Mail Messages
4: Constructing Professional Memos
5: Writing Request Messages
6: Writing Response Messages
7: Writing Bad-News Messages
8: Writing Documentation Messages
Part 2: Uncovering the Secrets of Clear Writing
9: Clarifying Written Communication
10: Writing Solid Sentences
11: Developing Effective Paragraphs
12: Mastering Punctuation
13: Laying Out Your Documents
14: Illustrating Data
15: Adding Tables and Figures to Documents
16: Proofreading and Revising
Part 3: Developing Reports and Proposals
17: Understanding Reports and Proposals
18: Planning a Report or Proposal
19: Writing the Beginning
20: Writing the Body
21: Creating the End Matter
22: Writing Short Reports
23: Writing Proposals
24: Citing Sources
Part 4: Writing for Employment
25: Understanding Job Searches
26: Writing Effective Cover Letters
27: Planning Resumes
28: Writing Chronological Resumes
29: Writing Functional Resumes
30: Requesting Letters of Reference
31: Sending Follow-Up Messages
32: Accepting or Rejecting Job Offers
Part 5: Writing Professional Letters
33: Understanding Professional Letter Writing
34: Writing Business Letters
35: Using Salutations
36: Closing Business Letters
37: Writing Routine Letters
38: Answering Request Letters
39: Writing Persuasive Letters
40: Writing for Goodwill

What's New

  • Updated to cover the most relevant and valuable soft skills content to prepare students for the 21st century work place.
  • New! CourseMate digital solution available for optional integration. CourseMate brings concepts and skills to life with an interactive multi-media ebook, activities and quizzes for additional reinforcement and the Engagement Tracker feature for no hassle automatic grading!

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Non-Media Edition

    ISBN-10: 1133947514 | ISBN-13: 9781133947516

    List Price = $57.95  | CengageBrain Price = $57.95  | College Bookstore Wholesale Price = $43.50

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

ePack: Text + MindLink for SAM 2013 Assessment, Training and Projects with MindTap Reader Instant Access

ISBN-10: 1305512294 | ISBN-13: 9781305512290

List Price = $146.95  | CengageBrain Price = $146.95  | College Bookstore Wholesale Price = $110.21

This Bundle Includes:

  • Written Communication: Illustrated Course Guides
    List Price = $63.95  | CengageBrain Price = $63.95  | College Bookstore Wholesale Price = $47.25
  • LMS Integrated for SAM 2013 Assessment, Training, and Projects with MindTap Reader, 1 term Instant Access
    List Price = $146.00  | CengageBrain Price = $146.00  | College Bookstore Wholesale Price = $146.00


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Review Pack  (ISBN-10: 1133525849 | ISBN-13: 9781133525844)

All data files necessary to complete lesson activities are included on this CD.

List Price = $18.95  | CengageBrain Price = $18.95  | College Bookstore Wholesale Price = $14.00

Instructor's Resource CD-ROM  (ISBN-10: 1133526535 | ISBN-13: 9781133526537)

Now all instructor materials are available on one convenient and easy-to-use CD. Designed to help facilitate classroom instruction, this CD has instructor files unique to the textbook. A variety of ancillaries are included such as data and solutions files, syllabi, and PowerPoint presentations. All of these tools can help motivate students and enhance their knowledge and course appreciation.

LMS Integrated for SAM 2013 Assessment, Training, and Projects with MindTap Reader, 1 term Instant Access  (ISBN-10: 1305442989 | ISBN-13: 9781305442986)

SAM trains, and tests essential Microsoft Office and computer concepts skills. Students engage in a hands-on environment, then apply their skills to real-world applications. SAM’s auto-graded assignments and flexible reporting tools saves instructors time and energy.

List Price = $146.00  | CengageBrain Price = $146.00  | College Bookstore Wholesale Price = $146.00

Problem-Solving and Decision Making: Illustrated Course Guides  (ISBN-10: 1133187579 | ISBN-13: 9781133187578)

The Illustrated Series Soft Skills titles are designed to make it easy to teach students the essential soft skills necessary to succeed in today’s competitive workplace. Each book and companion CourseMate cover 40 critical skills, providing students with extensive knowledge they can bring with them into the real world. CourseMate brings each text to life with an audio visual eBook, scenario videos, access to Career Transitions, interactive activities for reinforcement, and Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course!

List Price = $63.95  | CengageBrain Price = $63.95  | College Bookstore Wholesale Price = $47.25

Verbal Communication: Illustrated Course Guides  (ISBN-10: 1133526527 | ISBN-13: 9781133526520)

The Illustrated Series Soft Skills titles are designed to make it easy to teach students the essential soft skills necessary to succeed in today’s competitive workplace. This text delves into the importance of effective, professional, and polite verbal communication from speaking with clients to everyday dialogue with colleagues. Each book and companion CourseMate cover 40 critical skills, providing students with extensive knowledge they can bring with them into the real world. CourseMate brings each text to life with an audio visual eBook, scenario videos, access to Career Transitions, interactive activities for reinforcement, and Engagement Tracker, a first-of-its-kind tool that monitors student engagement in the course!

List Price = $63.95  | CengageBrain Price = $63.95  | College Bookstore Wholesale Price = $47.25

Student Supplements

Illustrated Course Guides: Written Communication - Soft Skills for a Digital Workplace (Book Only)  (ISBN-10: 1133947514 | ISBN-13: 9781133947516)

The Illustrated Series Soft Skills titles are designed to make it easy to learn the essential soft skills necessary to succeed in today’s competitive workplace. This text delves into the importance of effective and professional written communication from creating professional documentation to E-mail correspondence. Each book and companion CourseMate cover 40 critical skills, providing you with extensive knowledge you can bring with you into the real world. CourseMate brings each text to life with an audio visual eBook, scenario videos, access to Career Transitions, and interactive activities for reinforcement!

List Price = $57.95  | CengageBrain Price = $57.95  | College Bookstore Wholesale Price = $43.50

Review Pack  (ISBN-10: 1133525849 | ISBN-13: 9781133525844)

All data files necessary to complete lesson activities are included on this CD.

List Price = $18.95  | CengageBrain Price = $18.95  | College Bookstore Wholesale Price = $14.00

MindLink for SAM 2013 Assessment, Training and Projects with MindTap Reader 2-Semester  (ISBN-10: 1305510569 | ISBN-13: 9781305510562)

List Price = $146.00  | CengageBrain Price = $146.00  | College Bookstore Wholesale Price = $146.00

SAM 2013 Assessment, Training and Projects with MindTap Reader 2-Semester for Written Communication: Illustrated Course Guides  (ISBN-10: 1285745183 | ISBN-13: 9781285745183)

Go from Office user to Office expert SAM –Skills Assessment Manager – is the top online training resource for Microsoft Office suites. No matter what your skill level, SAM helps you learn with confidence so you have a better chance to make better grades. Navigate easily from day one SAM has all your course content in one easy location, offering an intuitive homepage which ensures you always get where you need to go. See how Office is used in the real world SAM training and assessments simulate the real MS Office environment, which will prepare you for more workplace success. Set yourself up for better grades Automatic feedback on assignments and a personalized study plan help you stay on track for improved grades. Student Testimonials: “My course experience using SAM has been great. It has actually helped me more in class because it lets us do an unlimited amount of training. If we do need help with something, we can just log onto SAM and do it.” - Student Westchester Community College “[SAM] told me all of the mistakes I made, and when I saw the mistakes, it allowed me to use critical thinking of what I could do to make that problem 100% correct.” - Student Hutchinson Community College CTA: Ask your instructor about SAM for this course. Visit us online: sam.cengage.com

List Price = $146.00  | CengageBrain Price = $146.00  | College Bookstore Wholesale Price = $146.00

CourseMate with Career Transitions 2.0 Instant Access  (ISBN-10: 1133527019 | ISBN-13: 9781133527015)

The more you study, the better the results. Make the most of your study time by accessing everything you need to succeed in one place. Read your textbook, take notes, review flashcards, watch videos, and take practice quizzes—online with CourseMate.

List Price = $44.00  | CengageBrain Price = $44.00  | College Bookstore Wholesale Price = $44.00

LMS Integrated for SAM 2013 Assessment, Training, and Projects with MindTap Reader, 1 term Instant Access  (ISBN-10: 1305442989 | ISBN-13: 9781305442986)

Go from Office user to Office expert SAM –Skills Assessment Manager – is the top online training resource for Microsoft Office suites. No matter what your skill level, SAM helps you learn with confidence so you have a better chance to make better grades. Navigate easily from day one SAM has all your course content in one easy location, offering an intuitive homepage which ensures you always get where you need to go. See how Office is used in the real world SAM training and assessments simulate the real MS Office environment, which will prepare you for more workplace success. Set yourself up for better grades Automatic feedback on assignments and a personalized study plan help you stay on track for improved grades. Student Testimonials: “My course experience using SAM has been great. It has actually helped me more in class because it lets us do an unlimited amount of training. If we do need help with something, we can just log onto SAM and do it.” - Student Westchester Community College “[SAM] told me all of the mistakes I made, and when I saw the mistakes, it allowed me to use critical thinking of what I could do to make that problem 100% correct.” - Student Hutchinson Community College CTA: Ask your instructor about SAM for this course. Visit us online: sam.cengage.com

List Price = $146.00  | CengageBrain Price = $146.00  | College Bookstore Wholesale Price = $146.00

Problem-Solving and Decision Making: Illustrated Course Guides  (ISBN-10: 1133187579 | ISBN-13: 9781133187578)

The Illustrated Series Soft Skills titles are designed to make it easy to learn the essential soft skills necessary to succeed in today’s competitive workplace. Each book and companion CourseMate cover 40 critical skills, providing you with extensive knowledge you can bring with you into the real world. CourseMate brings each text to life with an audio visual eBook, scenario videos, access to Career Transitions, and interactive activities for reinforcement!

List Price = $63.95  | CengageBrain Price = $63.95  | College Bookstore Wholesale Price = $47.25

Verbal Communication: Illustrated Course Guides  (ISBN-10: 1133526527 | ISBN-13: 9781133526520)

The Illustrated Series Soft Skills titles are designed to make it easy to learn the essential soft skills necessary to succeed in today’s competitive workplace. This text delves into the importance of effective, professional, and polite verbal communication from speaking with clients to everyday dialogue with colleagues. Each book and companion CourseMate cover 40 critical skills, providing you with extensive knowledge you can bring with you into the real world. CourseMate brings each text to life with an audio visual eBook, scenario videos, access to Career Transitions, and interactive activities for reinforcement!

List Price = $63.95  | CengageBrain Price = $63.95  | College Bookstore Wholesale Price = $47.25

Meet the Author

Author Bio

Jeff Butterfield

Dr. Jeff Butterfield holds a PhD from the University of Texas-Austin and an MBA from Indiana University, and currently is a faculty member in the Information Systems department at Western Kentucky University. Previously, Dr. Butterfield worked as an electronics engineer with several Fortune 500 companies. He quickly discovered that his writing and public-speaking abilities contributed much more to his professional success than his technical skills. This important discovery has significantly influenced his teaching and Dr. Butterfield has spent more than 15 years in higher education helping technical students develop professional skills. As technology becomes more tightly integrated with business functions, students with well-developed soft skills will enjoy a strong competitive advantage. Dr. Butterfield has worked with Cengage to develop the SOFT SKILLS FOR A DIGITAL WORKPLACE series. These titles are designed to complement any course you teach, regardless of the subject.