Higher Education

Milady's Standard Esthetics: Fundamentals, 10th Edition

  • Joel Gerson
  • ISBN-10: 1428318925  |  ISBN-13: 9781428318922
  • 672 Pages
  • Previous Editions: 2004, 1999, 1992
  • © 2009 | Published
  • College Bookstore Wholesale Price = $126.25
  • Newer Edition Available

About

Overview

Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. The text prepares the learner for management of the skin care business operations and successful retailing of products and services.

Features and Benefits

  • Chapters grouped in five main parts to help locate information faster
  • Features "focus on", did you know, and activity boxes to help master key concepts and techniques.

What's New

  • All core textbooks for cosmetology, nail technology and esthetics are now aligned so that any information appearing in one book that also appears in another text, now matches.
  • The new edition presents information students need for licensure in a cohesive and streamlined manner
  • New chapter on nutrition and its effect on the skin
  • Hundreds of new photos that show students step-by-step esthetics procedures

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Student Workbook + Exam Review + Student CD + Printed Access Card for Milady U Online Licensing Preparation Fundamental Esthetics

ISBN-10: 1435434269  | ISBN-13: 9781435434264

List Price = $383.95  | CengageBrain Price = $383.95  | College Bookstore Wholesale Price = $307.50

This Bundle Includes:

  • Milady's Standard Esthetics: Fundamentals
    List Price = $157.95  | CengageBrain Price = $157.95  | College Bookstore Wholesale Price = $126.25
  • Student Workbook
    List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $72.00
  • Exam Review
    List Price = $57.95  | CengageBrain Price = $57.95  | College Bookstore Wholesale Price = $46.00
  • Student CD
    List Price = $86.95  | CengageBrain Price = $86.95  | College Bookstore Wholesale Price = $69.50
  • Printed Access Card for Milady U Online Licensing Preparation Fundamental Esthetics
    List Price = $45.95  | College Bookstore Wholesale Price = $36.50


Bundle: Text + Student Workbook + Exam Review + Student CD + Printed Access Card for Milady U Online Licensing Preparation Fundamental Esthetics + Milady’s Skin Care and Cosmetic Ingredients Dictionary

ISBN-10:  1133619789 | ISBN-13:  9781133619789

List Price = $417.95  | College Bookstore Wholesale Price = $334.50

This Bundle Includes:

  • Milady's Standard Esthetics: Fundamentals
    List Price = $157.95  | CengageBrain Price = $157.95  | College Bookstore Wholesale Price = $126.25
  • Student Workbook
    List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $72.00
  • Exam Review
    List Price = $57.95  | CengageBrain Price = $57.95  | College Bookstore Wholesale Price = $46.00
  • Student CD
    List Price = $86.95  | CengageBrain Price = $86.95  | College Bookstore Wholesale Price = $69.50
  • Printed Access Card for Milady U Online Licensing Preparation Fundamental Esthetics
    List Price = $45.95  | College Bookstore Wholesale Price = $36.50
  • Milady's Skin Care and Cosmetic Ingredients Dictionary
    List Price = $54.95  | College Bookstore Wholesale Price = $43.75


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Spanish Translated Milady's Standard Esthetics: Fundamentals  (ISBN-10: 1428319026 | ISBN-13: 9781428319028)

Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. The text prepares the learner for management of the skin care business operations and successful retailing of products and services.

List Price = $167.95  | CengageBrain Price = $167.95  | College Bookstore Wholesale Price = $134.75

IInstant Access Code for Milady U Online Licensing Preparation: Fundamental Esthetics  (ISBN-10: 142831900X | ISBN-13: 9781428319004)

Milady U Online Licensing Preparation: Fundamental Esthetics contains a 1,000 question testbank. This supplement can be accessed by the student any time and any where that an internet connection is present. Tests can be arranged by chapter in a comprehensive format which will test the student on all facets of their esthetics curriculum. Questions will be refreshed each time the student logs in providing a unique individual tests every time. Tests can also be translated to Spanish.

List Price = $36.50  | CengageBrain Price = $36.50  | College Bookstore Wholesale Price = $36.50

Printed Access Card for Milady U Online Licensing Preparation Fundamental Esthetics  (ISBN-10: 1428319077 | ISBN-13: 9781428319073)

Milady's Online Licensing Preparation has helped thousands of students better prepare for their licensing exam. This on-line resource will help students achieve success when they take the State Boards Exam-whether the exam is offered in a written or on-line format. A Spanish version is also included.

List Price = $45.95  | College Bookstore Wholesale Price = $36.50

Spanish Translated Workbook  (ISBN-10: 1428318992 | ISBN-13: 9781428318991)

This workbook correlates to Milady's Standard Esthetics: Fundamentals. This supplement contains detailed, interactive exercises, designed to reinforce learning and increase student comprehension

List Price = $94.95  | CengageBrain Price = $94.95  | College Bookstore Wholesale Price = $75.75

Spanish Translated Exam Review  (ISBN-10: 1428318968 | ISBN-13: 9781428318960)

This is the primary supplement to Milady's Standard Esthetics:Fundamentals. The Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas.

List Price = $61.95  | CengageBrain Price = $61.95  | College Bookstore Wholesale Price = $49.50

Exam Review  (ISBN-10: 142831895X | ISBN-13: 9781428318953)

This is the primary student supplement to Milady’s core disciplines: Cosmetology, Nail Technology, Esthetics, and Barbering. Each contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. An answer key at the back of the book allows students to check accuracy and identify weak areas.

List Price = $57.95  | CengageBrain Price = $57.95  | College Bookstore Wholesale Price = $46.00

Student Workbook  (ISBN-10: 1428318941 | ISBN-13: 9781428318946)

The student workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $72.00

Course Mangement Guide Binder  (ISBN-10: 1428318933 | ISBN-13: 9781428318939)

This is the primary instructor supplement to Milady’s core disciplines: Cosmetology, Nail Technology, Esthetics, and Barbering. Contains all the materials educators need to make teaching exceptional easy and designed to transform classroom management. This will dramatically increase student interest and understanding.

List Price = $235.00  | College Bookstore Wholesale Price = $235.00

Step-By-Step Procedures for Milady's Standard Esthetics: Fundamentals  (ISBN-10: 143905925X | ISBN-13: 9781439059258)

This spiral-bound, full-color supplement to Milady's Standard Esthetics: Fundamentals 10th Edition textbook can be used in conjunction with your textbook, or on its own to brush up on key procedures. Each step is clearly explained and is accompanied throughout by full-color photos. At the end of each of the procedures, you'll find a list of rubrics, or ways to note and comment on your performance of each of the key tasks. Rubrics are used in education for organizing and interpreting data gathered from observations of student performance. It is a clearly-developed scoring document used to differentiate between levels of development in a specific skill performance or behavior. You can use it to evaluate yourself, other estheticians, other students, or, as an instructor, to evaluate your own students. To assist you in really learning each and every step, we've noted which procedures can be found on the companion DVD set, Milady's Standard Esthetics: Fundamentals. If you already own these DVDs, or know that your school owns them, we encourage you to watch the procedure in video to strengthen your understanding of that particular procedure.

List Price = $42.95  | CengageBrain Price = $42.95  | College Bookstore Wholesale Price = $34.50

DVD Series  (ISBN-10: 1435402812 | ISBN-13: 9781435402812)

Provides 2 hours of demonstrations of practical applications with the ability to view from multiple angles to ensure no step is missed, and in an easy-to-use manner.

List Price = $995.95  | College Bookstore Wholesale Price = $995.95

Milady's Standard Esthetics: Advanced  (ISBN-10: 1428319751 | ISBN-13: 9781428319752)

Milady's Standard Esthetics: Advanced is a brand new book created to introduce advanced treatments in the skin care industry. This text is designed for those students who are enrolled in an advanced esthetics course from 600-1200 hours. This in-depth, yet easy to understand resource is essential for programs that require advanced material to meet today's requirements such as: electricity and light energy, the role of the esthetician in a medical environment, and new cutting edge spa treatments as well as technological advances. This text contains expanded information in business and financial skills that are critical for a student to succeed as a skin care professional in the beauty and wellness industry.

List Price = $149.95  | CengageBrain Price = $149.95  | College Bookstore Wholesale Price = $120.00

Student Supplements

Spanish Translated Milady's Standard Esthetics: Fundamentals  (ISBN-10: 1428319026 | ISBN-13: 9781428319028)

Milady's Standard Esthetics Fundamentals, tenth edition is an introductory text for students who are enrolled in an esthetics training course up to 600 hours. The text is designed to deliver a complete overview of all of the information necessary to introduce a newcomer to the world of professional skin care, including human anatomy, chemistry, electricity, skin analysis, conditions and disorders. Learners are given a comprehensive tour of the most well-known, best-used treatment techniques and services requested by clients: facial massage, the use of facial machines, hair removal, advanced topicals and makeup. The material covers the history of and the opportunities in Esthetics, as well as how to create a competent and lasting professional image and effectively communicate for success in the skin care business. The text prepares the learner for management of the skin care business operations and successful retailing of products and services.

List Price = $167.95  | CengageBrain Price = $167.95  | College Bookstore Wholesale Price = $134.75

IInstant Access Code for Milady U Online Licensing Preparation: Fundamental Esthetics  (ISBN-10: 142831900X | ISBN-13: 9781428319004)

Milady U Online Licensing Preparation: Fundamental Esthetics contains a 1,000 question testbank. This supplement can be accessed by the student any time and any where that an internet connection is present. Tests can be arranged by chapter in a comprehensive format which will test the student on all facets of their esthetics curriculum. Questions will be refreshed each time the student logs in providing a unique individual tests every time. Tests can also be translated to Spanish.

List Price = $36.50  | CengageBrain Price = $36.50  | College Bookstore Wholesale Price = $36.50

Milady U Online Licensing Preparation: Fundamental Esthetics (1-15 users)  (ISBN-10: 1428319034 | ISBN-13: 9781428319035)

Provides access for up to 15 students! Milady's Online Licensing Preparation has helped thousands of students better prepare for their licensing exam. The course is completely online offering students convenient 24/7 access. Whether a student is enrolled in a High School/Career School, Community College or Private Beauty School program, Milady's Online Courses can aid in better preparation for State Board success!

List Price = $492.25  | College Bookstore Wholesale Price = $492.25

Printed Access Card for Milady U Online Licensing Preparation Fundamental Esthetics  (ISBN-10: 1428319077 | ISBN-13: 9781428319073)

Milady's Online Licensing Preparation has helped thousands of students better prepare for their licensing exam. This on-line resource will help students achieve success when they take the State Boards Exam-whether the exam is offered in a written or on-line format. A Spanish version is also included.

List Price = $45.95  | College Bookstore Wholesale Price = $36.50

Milady U Online Licensing Preparation: Fundamental Esthetics (16-25 users)  (ISBN-10: 1428319042 | ISBN-13: 9781428319042)

Provides access for up to 25 users! Milady's Online Licensing Preparation has helped thousands of students better prepare for their licensing exam. The course is completely online offering students convenient 24/7 access. Whether a student is enrolled in a High School/Career School, Community College or Private Beauty School program, Milady's Online Courses can aid in better preparation for State Board success!

List Price = $775.25  | College Bookstore Wholesale Price = $775.25

Milady U Online Licensing Preparation: Fundamental Esthetics (26-50 users)  (ISBN-10: 1428319050 | ISBN-13: 9781428319059)

Provides access for up to 50 users! Milady's Online Licensing Preparation has helped thousands of students better prepare for their licensing exam. The course is completely online offering students convenient 24/7 access. Whether a student is enrolled in a High School/Career School, Community College or Private Beauty School program, Milady's Online Courses can aid in better preparation for State Board success!

List Price = $1459.50  | College Bookstore Wholesale Price = $1459.50

Milady U Online Licensing Preparation: Fundamental Esthetics (51-100 users)  (ISBN-10: 1428319069 | ISBN-13: 9781428319066)

Provides access for up to 100 users! Milady's Online Licensing Preparation has helped thousands of students better prepare for their licensing exam. The course is completely online offering students convenient 24/7 access. Whether a student is enrolled in a High School/Career School, Community College or Private Beauty School program, Milady's Online Courses can aid in better preparation for State Board success!

List Price = $2736.50  | College Bookstore Wholesale Price = $2736.50

Spanish Translated Workbook  (ISBN-10: 1428318992 | ISBN-13: 9781428318991)

This workbook correlates to Milady's Standard Esthetics: Fundamentals. This supplement contains detailed, interactive exercises, designed to reinforce learning and increase student comprehension.

List Price = $94.95  | CengageBrain Price = $94.95  | College Bookstore Wholesale Price = $75.75

Student CD  (ISBN-10: 1428318976 | ISBN-13: 9781428318977)

This interactive CD-ROM is deigned to reinforce classroom learning, stimulate the imagination, and aid in preparation for state board exams. Helps strengthen the concepts and terminology taught in the classroom and presented in Milady’s Standard Texts.

List Price = $86.95  | CengageBrain Price = $86.95  | College Bookstore Wholesale Price = $69.50

Spanish Translated Exam Review  (ISBN-10: 1428318968 | ISBN-13: 9781428318960)

This is the primary supplement to Milady's Standard Esthetics:Fundamentals. The Exam Review contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. The answer key at the back of the book allows students to check accuracy and identify weak areas.

List Price = $61.95  | CengageBrain Price = $61.95  | College Bookstore Wholesale Price = $49.50

Exam Review  (ISBN-10: 142831895X | ISBN-13: 9781428318953)

This is the primary student supplement to Milady’s core disciplines: Cosmetology, Nail Technology, Esthetics, and Barbering. Each contains chapter-by-chapter questions in a multiple-choice format to help students prepare for their state board exams. An answer key at the back of the book allows students to check accuracy and identify weak areas.

List Price = $57.95  | CengageBrain Price = $57.95  | College Bookstore Wholesale Price = $46.00

Student Workbook  (ISBN-10: 1428318941 | ISBN-13: 9781428318946)

The student workbook contains detailed interactive exercises such as fill-in-the-blank and matching, designed to reinforce learning and increase student comprehension.

List Price = $89.95  | CengageBrain Price = $89.95  | College Bookstore Wholesale Price = $72.00

Step-By-Step Procedures for Milady's Standard Esthetics: Fundamentals  (ISBN-10: 143905925X | ISBN-13: 9781439059258)

This spiral-bound, full-color supplement to Milady's Standard Esthetics: Fundamentals 10th Edition textbook can be used in conjunction with your textbook, or on its own to brush up on key procedures. Each step is clearly explained and is accompanied throughout by full-color photos. At the end of each of the procedures, you'll find a list of rubrics, or ways to note and comment on your performance of each of the key tasks. Rubrics are used in education for organizing and interpreting data gathered from observations of student performance. It is a clearly-developed scoring document used to differentiate between levels of development in a specific skill performance or behavior. You can use it to evaluate yourself, other estheticians, other students, or, as an instructor, to evaluate your own students. To assist you in really learning each and every step, we've noted which procedures can be found on the companion DVD set, Milady's Standard Esthetics: Fundamentals. If you already own these DVDs, or know that your school owns them, we encourage you to watch the procedure in video to strengthen your understanding of that particular procedure.

List Price = $42.95  | CengageBrain Price = $42.95  | College Bookstore Wholesale Price = $34.50

Milady's Standard Esthetics: Advanced  (ISBN-10: 1428319751 | ISBN-13: 9781428319752)

Milady's Standard Esthetics: Advanced is a brand new book created to introduce advanced treatments in the skin care industry. This text is designed for those students who are enrolled in an advanced esthetics course from 600-1200 hours. This in-depth, yet easy to understand resource is essential for programs that require advanced material to meet today's requirements such as: electricity and light energy, the role of the esthetician in a medical environment, and new cutting edge spa treatments as well as technological advances. This text contains expanded information in business and financial skills that are critical for a student to succeed as a skin care professional in the beauty and wellness industry.

List Price = $149.95  | CengageBrain Price = $149.95  | College Bookstore Wholesale Price = $120.00

Meet the Author

Author Bio

Joel Gerson

Joel Gerson has been called the "Master of Skin Care Education" because he is a firm believer in education; as a teacher of skin care, facial treatments, and makeup, he has developed a number of educational audio-visual teaching aids. Mr. Gerson also travels extensively throughout the United States, Europe, and the Far East presenting educational seminars and lectures. He has served as a consultant for a number of major manufacturers working on product development for the industry, and his educational concepts have been presented at major cosmetology shows. Mr. Gerson's professional credits include: Resident makeup artist for The House of Revlon, NY, Spokesman for Lever Brothers, NY, Vice President of Education for Christine Valmy, Inc., NY, Technical Director for the International School for Estheticians and Makeup Specialists, NY. Mr. Gerson is a licensed cosmetologist and holds a teaching license for Esthetics, Scientific Facial Treatments, and Makeup from the University of the State of New York.