Higher Education

Graphic Design Basics, 6th Edition

  • includes Premium Web Site Printed Access Card
  • Amy E. Arntson Emerita, University of Wisconsin, Whitewater
  • ISBN-10: 0495912077  |  ISBN-13: 9780495912071
  • 272 Pages
  • Previous Editions: 2007, 2003, 1998
  • © 2012 | Published
  • College Bookstore Wholesale Price = $126.75
  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

About

Overview

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader's interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. The accompanying Premium Website offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

Features and Benefits

  • A chapter dedicated to Web design (Chapter 11) covers basic information about the Web and how Web design and production differs from the print design process. Both traditional and digital production tips are included to give students a comprehensive understanding of the principles.
  • Chapter 3 provides an example of an integrated campaign, including both print and electronic media. This demonstrates to students how a concept can be used throughout several types of media.
  • Chapters 1 and 5 highlight the developmental stages of a logo and an illustration for a children's book; several of these stages are shown on the book's premium website.
  • Discussions of both traditional and electronic color teach students the principles of traditional color mixing to provide a better understanding of applications to computer imaging (Chapter 8).

Table of Contents

1. Applying the Art of Design.
2. Graphic Design History.
3. Perception.
4. Toward a Dynamic Balance.
5. Good Gestalt.
6. Using Visual Language.
7. Layout Dynamics.
8. The Dynamics of Color.
9. Illustration and Photography in Design.
10. What is Advertising Design?
11. Production for Print and Online.

What's New

  • The text is extensively illustrated with full-color visuals from top-notch designers working in the field, and includes 50 new images. Illustrations include the finest in design history as well as contemporary design to help students understand and master design principles.
  • New material concerning the history of computer graphics is incorporated into Chapter 11. In this chapter Arntson highlights the different techniques, rules, formats and guidelines needed in print and Web production.
  • New Gallery Profile boxes introduce biographies of important people in the design field. Seven major designers are featured, including Paul Rand, Diane Fenster and Paula Scher.
  • New chapter-opening "Key Points" and "Terminology" features help focus students and prepare them for what they will learn in the chapter.
  • A student Premium Website provides additional material on digital design, as well as extra projects to help students apply the principles of design. Icons in the textbook direct students to the site where they can find supplementary images, interviews with artists whose works are featured in the text, a variety of studio techniques, and research links.
  • New Powerpoint lecture outlines available on the instructor site include a selection of images from the text.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Non-Media Edition

    ISBN-10: 1111347174 | ISBN-13: 9781111347178

    List Price = $168.95  | CengageBrain Price = $168.95  | College Bookstore Wholesale Price = $126.75

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + ArtBasics: An Illustrated Glossary and Timeline

ISBN-10: 1133072003 | ISBN-13: 9781133072003

List Price = $200.95  | College Bookstore Wholesale Price = $148.50

This Bundle Includes:

  • Graphic Design Basics
    List Price = $168.95  | CengageBrain Price = $168.95  | College Bookstore Wholesale Price = $126.75
  • ArtBasics: An Illustrated Glossary and Timeline
    List Price = $53.95  | CengageBrain Price = $53.95  | College Bookstore Wholesale Price = $40.50


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Graphic Design Basics  (ISBN-10: 1111347174 | ISBN-13: 9781111347178)

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to present students a comprehensive introduction to the field of graphic design. Keeping pace with rapid changes in the field of design, while maintaining a consistently high academic quality, the text emphasizes design structure, visual perception and digital design, with a wide range of visuals from throughout design history, as well as the latest contemporary illustrations. Each chapter provides assignments with student sample solutions and critique sections to help students apply the concepts and assess their work. This market leader’s interwoven combination of concept, history, and practice rarely found in other graphic design texts has been enriched by integrating material specific to digital design. A Premium Website, available separately, offers students bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

List Price = $168.95  | CengageBrain Price = $168.95  | College Bookstore Wholesale Price = $126.75

Premium Web Site Instant Access Code  (ISBN-10: 1111347158 | ISBN-13: 9781111347154)

Packed with tools to enhance your course, the Premium Website now includes the exciting new Art Studio, an easy-to-use online tool that enables you to efficiently critique students' submissions and grade and track assignments online without the hassle of e-mailing, receiving, and managing large files. It's also a great way for students to interactively comment on the work of their peers. Icons placed throughout the text direct students to this premium website, which offers bonus content including extra images, interviews with artists whose work is featured in the text, and a variety of studio techniques. In addition, Arntson supplies even more projects that are not included in the text to help students learn to apply design principles.

List Price = $43.00  | CengageBrain Price = $43.00  | College Bookstore Wholesale Price = $43.00

Color Wheel Card  (ISBN-10: 0495170518 | ISBN-13: 9780495170518)

This 5 × 7 card can be stored in an art supply box. It has the Munsell Color Wheel and Value Scale on one side, and the Itten Color Wheel on the other. It is available to be bundled with new copies of the textbook at no additional charge.

List Price = $.00  | College Bookstore Wholesale Price = $.00

ArtBasics: An Illustrated Glossary and Timeline  (ISBN-10: 0534641016 | ISBN-13: 9780534641016)

A brief introduction to the basic terms, styles, and time periods, ARTBASICS is a handy reference for any beginning art student. Presented with full-color fine art images and high quality line art depicting the styles and techniques discussed, it is useful for art history, art appreciation, humanities, and design courses. A four-color world map and fold-out timeline are also included. This handy supplement can be sold separately or bundled FREE with any new Wadsworth Cengage Learning Art/Humanities textbook.

List Price = $53.95  | CengageBrain Price = $53.95  | College Bookstore Wholesale Price = $40.50

Premium Web Site Instant Access Code, Intl. Edition  (ISBN-10: 1111675899 | ISBN-13: 9781111675899)

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

Student Supplements

Graphic Design Basics  (ISBN-10: 1111347174 | ISBN-13: 9781111347178)

GRAPHIC DESIGN BASICS combines design principles, history, and current technology to give you a comprehensive introduction to the field of graphic design. Explore the dynamics of color and the basics of layout while you learn how to use the computer as a design tool and master the concepts of design structure and visual perception, and learn how to assess your own work. Vivid and compelling on every page, this contemporary book includes a wide range of visuals from throughout design history, as well as the latest contemporary illustrations and electronic designs. A Premium Website, available separately, offers bonus images, interviews with artists featured in the text, additional projects, studio techniques and research links.

List Price = $168.95  | CengageBrain Price = $168.95  | College Bookstore Wholesale Price = $126.75

Premium Web Site Instant Access Code  (ISBN-10: 1111347158 | ISBN-13: 9781111347154)

Packed with tools to enhance your design skills, the Premium Website now includes the exciting new Art Studio, an easy-to-use online tool that enables you to avoid the hassle of emailing large files by simply uploading your assignments to Art Studio. You'll also be able to see and interactively comment on the work of fellow students. Icons placed throughout the text direct you to this premium website, which offers bonus content including extra images, interviews with artists whose work is featured in the text, and a variety of studio techniques. Additional projects that are not included in the text will help you learn to apply design principles.

List Price = $43.00  | CengageBrain Price = $43.00  | College Bookstore Wholesale Price = $43.00

Color Wheel Card  (ISBN-10: 0495170518 | ISBN-13: 9780495170518)

This 5 × 7 card can be stored in an art supply box. It has the Munsell Color Wheel and Value Scale on one side, and the Itten Color Wheel on the other.

List Price = $.00  | College Bookstore Wholesale Price = $.00

ArtBasics: An Illustrated Glossary and Timeline  (ISBN-10: 0534641016 | ISBN-13: 9780534641016)

A brief introduction to the basic terms, styles, and time periods, ARTBASICS is a handy reference for any beginning art student. Presented with full-color fine art images and high quality line art depicting the styles and techniques discussed, it is useful for art history, art appreciation, humanities, and design courses. A four-color world map and fold-out timeline are also included. This handy supplement can be sold separately or bundled FREE with any new Wadsworth Cengage Learning Art/Humanities textbook.

List Price = $53.95  | CengageBrain Price = $53.95  | College Bookstore Wholesale Price = $40.50

Premium Web Site Instant Access Code, Intl. Edition  (ISBN-10: 1111675899 | ISBN-13: 9781111675899)

List Price = $53.00  | College Bookstore Wholesale Price = $53.00

Meet the Author

Author Bio

Amy E. Arntson

Amy E. Arntson is a Professor Emerita at the University of Wisconsin-Whitewater where she taught art, design, and computer graphics for over twenty years. Her artwork is exhibited nationally and internationally. She has given presentations in Europe, Scandinavia, Central and South America, China, and the United States on the nature of design and perception. Currently a full-time artist and author, Professor Arntson is also the author of DIGITAL DESIGN BASICS (Thomson Wadsworth, 2006).