Strategies for Managerial Writing, 1st Edition
- Steven Gale Kentucky State University
- Mark Garrison Kentucky State University
- ISBN-10: 0324015410 | ISBN-13: 9780324015416
- 408 Pages
- © 2006 | Published
- College Bookstore Wholesale Price = $115.00
Business professionals have a critical need for effective communication skills. Those who aspire to be successful in the business world must have strong writing ability as well as the savvy to know how and why to communicate effectively. Strategies for Management Writing addresses this need and provides the tools to turn basic writing into creative, integrated, and more effective writing. The text is organized in categories of business writing: memos, e-mail, press releases, reports, letters, and more. Realistic activities and exercises, such as the “in-basket,” help students organize and develop communicative messages while a variety of scenarios throughout the text require students to adopt a point of view and communicate from their position. The authors have placed special attention on ethics and fairness, diversity, and business globalization making this text more comprehensive and up-to-date in the complex world of business communication.
INTRODUCTION. 1. Strategies for Effective Managerial Writing. 2. Organizing Your Writing. PART 1. CLASSIC AND CONTEMPORARY FORUMS. 3. Composing Memos and Letters. 4. Preparing the Analytic Report. 5. Making an Assessment and Recommendation. 6. Formatting the Proposal. 7. Using Writing to Manage Others. PART 2. ESSENTIAL TOOLS FOR MANAGERIAL WRITING. 8. Exploiting the Electronically Integrated Office. 9. Using Presentation Tools for Corporate Communications. 10. Using Graphic Images Effectively. EPILOGUE. 11: Making a Career Move.
In summary, this text seems appropriate for teaching basic formats combined with writing techniques, which should enable students to apply their knowledge to produce effective written communication appropriate for business and industry.— Dr. Andrew Klein