Higher Education

Business Principles and Management, 12th Edition

  • James L. Burrow North Carolina State University
  • Brad Kleindl Park University
  • Kenneth E. Everard Titusville, NJ
  • ISBN-10: 0538444681  |  ISBN-13: 9780538444682
  • 724 Pages
  • Previous Editions: 2004, 2001, 1996
  • © 2008 | Published
  • College Bookstore Wholesale Price = $92.00
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BUSINESS PRINCIPLES AND MANAGEMENT 12E provides an introduction to business management concepts and principles in a realistic, investigative, and enriching manner. Business Operations are approached from the entrepreneurial and management perspective. All the functions of business management are covered extensively, including the use of technology and communication as tools of business. Explore the global dimension of business and possible career opportunities and bring the world of business to the classroom.

Additional Product Information

Features and Benefits

  • Short marginal tips rotate throughout the text and cover soft skills: Success Tip, Technology Tip, Career Tip, and Teamwork Tip.
  • Focus On features rotate through topics of business ethics, global business, and management innovation to give students a larger view of the business community.
  • Business Note asks students to relate what they've learned to a real business setting and provides tips for business success.
  • An ongoing project that builds throughout the text allows students to apply what they have learned from chapter material.
  • Career Clusters present the needed skills, education, work experience, and industry opportunities for a variety of business-related career paths.
  • Checkpoints throughout the chapter provide opportunities for informal evaluation of learning.

Table of Contents

1. Characteristics of a Business.
2. Social and Ethical Environment of Business.
3. Economic Environment of Business.
4. International Environment of Business.
5. Proprietorships and Partnerships.
6. Corporate Forms of Business Ownership.
7. Legal Aspects of Business.
9. Technology and Information Management.
10. E-Commerce.
11. Organizational Communications.
12. Management Functions and Decision Making.
13. The Manager as Leader.
14. Planning and Organizing.
15. Implementing and Controlling.
16. Business Financial Records.
17. Financing a Business.
18. Financial Services.
19. Credit and Insurance.
20. Product Planning and Production Management.
21. Nature and Scope of Marketing.
22. Product Development and Distribution.
23. Pricing and Promotion.
24. Managing Human Resources.
25. Developing and Rewarding Employees.
26. Developing an Effective Organization.

What's New

  • Chapters are broken into lessons to maximize student learning.
  • WinningEdge activities prepare students for BPA, DECA, and FBLA competitive events.
  • The Xtra! Web site, www.thomsonedu.com/school.bpmxtra, offers extra student activities such as flash games and quiz preparation as well as comprehensive instructor materials.

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + eBook on CD-ROM

ISBN-10: 0324608632  | ISBN-13: 9780324608632

List Price = $124.95  | CengageBrain Price = $124.95  | College Bookstore Wholesale Price = $92.75

This Bundle Includes:

  • Business Principles and Management
    List Price = $121.95  | CengageBrain Price = $121.95  | College Bookstore Wholesale Price = $92.00
  • eBook on CD-ROM
    List Price = $7.95  | College Bookstore Wholesale Price = $5.75

Bundle: Text + Online Adobe PDF eBook Printed Access Card (6)

ISBN-10:  1111983933 | ISBN-13:  9781111983932

List Price = $123.95  | College Bookstore Wholesale Price = $92.00

This Bundle Includes:

  • Business Principles and Management
    List Price = $121.95  | CengageBrain Price = $121.95  | College Bookstore Wholesale Price = $92.00
  • Online Adobe PDF eBook Printed Access Card
    List Price = $55.25  | College Bookstore Wholesale Price = $55.25


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Examview┬«  (ISBN-10: 0538444738 | ISBN-13: 9780538444736)

Use ExamView and the built-in test bank to create customized tests, scramble answers, scramble questions, test online, and add new questions.

Instructor's Resource CD-ROM  (ISBN-10: 0538444746 | ISBN-13: 9780538444743)

The Instructor's Resource CD contains all instructor resources including PDFs of the Annotated Instructor's Edition, Instructor's Manual, Instructor's Edition of the Student Activity Guide, Spanish Glossary, Template Solutions, Test Masters, and Transparency Masters. It also contains Lesson Plans and PowerPoint® Presentations.

Video and Video Guide, Anniversary Edition  (ISBN-10: 0538444371 | ISBN-13: 9780538444378)

Annotated Instructor's Edition  (ISBN-10: 053844472X | ISBN-13: 9780538444729)

The Annotated Instructor's Edition contains solutions appearing on an overprint of the student pages. Teaching method instructions are also included.

Student Supplements

Student Activity Guide  (ISBN-10: 0538444703 | ISBN-13: 9780538444705)

Review chapter material with this supplemental Activities Guide. Using the objective questions and activities, you can prepare for your class or review for quizzes and chapter tests.

List Price = $40.95  | CengageBrain Price = $40.95  | College Bookstore Wholesale Price = $30.50

Meet the Author

Author Bio

James L. Burrow

James L. Burrow, Ph.D., has a background in marketing and human resource development. He works regularly with the business community and other organizations as a consultant on marketing and performance improvement strategies including the use of the Internet as an education and training resource. He recently retired from the faculty of North Carolina State University, where he served as the coordinator of the graduate Training and Development Program for over fifteen years. Dr. Burrow received degrees from the University of Northern Iowa and the University of Nebraska in marketing and marketing education.

Brad Kleindl

Brad A. Kleindl, Ph.D., is dean of the School of Business at Park University in Kansas City, Missouri. He previously served as dean and professor of marketing of The Robert W. Plaster College of Business Administration at Missouri Southern State University. He has authored and co-authored six books and more than 60 articles and conference papers. Dr. Kleindl has served twice as a Senior Fulbright Scholar, during 2007 in Austria and 2003 in South Africa. He has taught courses in consumer behavior, marketing research, principles of marketing, Internet marketing, international marketing, and has presented at conferences and industry meetings across the United States, Europe, Africa, and Asia.

Kenneth E. Everard

Kenneth E. Everard, EdD, is Professor Emeritus at The College of New Jersey, where he served as professor of management and as developer and administrator of graduate programs in business education, office administration, human resources management, and management. Earlier he taught business education at the secondary level and also taught accounting and management at the University of Maryland in College Park, Europe, and Asia.