Higher Education

Microeconomics, 12th Edition

  • Includes Digital Assets, 2 terms (12 months) Printed Access Card
  • Roger A. Arnold California State University, San Marcos
  • ISBN-10: 1285738357  |  ISBN-13: 9781285738352
  • 624 Pages
  • Previous Editions: 2014, 2011, 2010
  • © 2016 | Published
  • College Bookstore Wholesale Price = $229.25

SAVINGS: MindTap Digital-Only Price Starting at $126.00

Contains the full textbook.

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  *Why an online review copy?
  • It's the greener, leaner way to review! An online copy cuts down on paper and on time. Reduce the wait (and the weight) of printed texts. Your online copy arrives instantly, and you can review it anytime from your computer or favorite mobile device.

If you prefer a print copy to review, please contact your representative.

Media Showcase

Known for setting the standard on updated content, Arnold’s 12th Edition also blazes the trail for providing unequaled media and study assets. The author strives to offer media assets that give you the ultimate teaching flexibility. Concept Clips, Video Questions, Office Hours, and Progression Graphs are just a few examples of how this text and digital package takes students to another level of media integration.

Online Options

Online Product Overviews

About

Overview

Today's economy may be tough, but economics doesn't have to be. Let Roger Arnold's MICROECONOMICS, 12E open up the world of economic analysis for your students. With more detailed coverage of the financial and economic crisis than any other principles text on the market, this inviting book offers innovative and engaging learning features, easy customization, and fully integrated digital and course management options. The author weaves memorable examples from pop culture throughout this edition and bolsters student interest by illustrating the unexpected places microeconomics occur. Students see how economic forces link to every day events and form an important part of life 24/7. This edition offers complete video assets ideal for online courses, self-study and ultimate teaching flexibility. New "Video Office Hours" digital lectures walk students through worked problems, while brief "Working with Diagrams" videos demonstrate key concepts in graphing that students can play and replay. A new Adaptive Test Prep Tools available on MindTap™ enables students to quickly assess their personal economic understanding. Powerful digital resources, including Aplia™ and MindTap™, provide unsurpassed planning and course management tools. These resources work with the book's latest content to reflect today's changing economy and equip students with a thorough understanding of contemporary macroeconomics.

Features and Benefits

  • VIDEO OFFICE HOURS FROM AUTHOR WALK STUDENTS THROUGH KEY CONCEPTS AND GRAPHS FOR EACH CHAPTER. Using innovative video and whiteboard technology, the author provides both short digital concept pieces and longer digital lectures for each chapter. He clearly presents key microeconomic concepts just as he does in his own classes, using a whiteboard for lecture points and demonstrating graphs. Students can play and replay the lectures as often as needed to review concepts.
  • OFFICE HOURS ANSWER TYPICAL QUESTIONS STUDENTS ASK AFTER CLASS. This helpful, unique feature explores key concepts, such as how the money supply works, the purpose of the PPF, whether price ceilings are really good or bad for consumers, and the purpose of the AD/AS framework. Students will find meaningful answers to many of their most commonly asked questions.
  • ECONOMICS 24/7 FEATURE ILLUSTRATES THE PRACTICAL RELEVANCE OF KEY MICROECONOMIC CONCEPTS. This helpful feature explores numerous timely issues that can be explained through economic analysis. For example, students examine why people specialize and trade, whether or not a tax on soda will help reduce obesity, why states may ban real estate commission rebates and whether a tax rebate or tax bonus is better. Economics 24/7 teaches readers to look for microeconomic forces at work--and understand the principles behind those forces.
  • LEADING APLIA™ DIGITAL MANAGEMENT SYSTEM ENCOURAGES INTERACTIVE LEARNING. Aplia™ offers comprehensive interactive microeconomic problem sets, analyses, tutorials, experiments and critical thinking exercises that require students to take an active role in the learning process. Based on discovery learning, the system helps students improve their understanding of microeconomics without creating extra work for you, the instructor. The system automatically grades and records homework and works with any learning management system.
  • VIRTUALLY ENDLESS CUSTOMIZATION CHOICES OFFER ULTIMATE TEACHING FLEXIBILITY. Chapters can be rearranged, online chapters can be customized in print, and you have the option to add any topic, including your own research and notes, or specialized topics drawn from the Cengage Economics Issues database. Aplia's™ customization is fully integrated, giving your students hands-on application opportunities without adding to your workload.

Table of Contents

AN INTRODUCTION TO ECONOMICS.
Part I: ECONOMICS: THE SCIENCE OF SCARCITY.
1. What Economics Is About.
Appendix A Working with Diagrams.
Appendix B Should You Major in Economics?
2. Production Possibilities Frontier Framework.
3. Supply and Demand: Theory.
4. Prices: Free, Controlled, and Relative.
5. Supply, Demand, and Price: Applications.
MICROECONOMICS.
Part II: MICROECONOMIC FUNDAMENTALS.
6. Elasticity.
7. Consumer Choice: Maximizing Utility and Behavioral Economics.
Appendix C Budget Constraint and Indifference Curve Analysis.
8. Production and Costs.
Part III: PRODUCT MARKETS AND POLICIES.
9. Perfect Competition.
10. Monopoly.
11. Monopolistic Competition, Oligopoly, and Game Theory.
12. Government and Product Markets: Antitrust and Regulation.
Part IV: FACTOR MARKETS AND RELATED ISSUES.
13. Factor Markets: With Emphasis on the Labor Market.
14. Wages, Union, and Labor.
15. The Distribution of Income and Poverty.
16. Interest, Rent, and Profit.
Part V: MARKET FAILURE, PUBLIC CHOICE, AND SPECIAL-INTEREST-GROUP POLITICS.
17. Market Failure: Externalities, Public Goods, and Asymmetric Information.
18. Public Choice and Special-Interest-Group Politics.
Part VI: ECONOMICS THEORY-BUILDING AND EVERYDAY LIFE.
19. Building Theories to Explain Everyday Life: From Observations to Questions to Theories to Predictions.
THE GLOBAL ECONOMY.
Part VII: INTERNATIONAL ECONOMICS AND GLOBALIZATION.
20. International Trade.
21. International Finance.
WEB CHAPTERS.
22. The Economic Case For and Against Government: Five Topics Considered.
23. Stocks, Bonds, Futures, and Options.
24. Agriculture: Problems, Policies, and Unintended Effects.

What's New

  • ADAPTIVE TEST PREP HELPS STUDENTS PREPARE FOR TEST SUCCESS. The Adaptive Test Prep on MindTap™ enables students to take multiple tests across chapters, and then gauge their understanding using their personalized Adaptive Study Plan before taking an exam.
  • NEW PROGRESSION GRAPHS. Progression Graphs are a new digital resource in the MindTap eReader that decompose an economic concept into finite steps, and then allow students to walk through these in a graph at their own pace.
  • FRESH EMPHASIS ON THE LATEST SOCIAL MEDIA AND ITS IMPACT IN THE ECONOMY. This edition uses the Economics 24/7 feature to showcase detailed discussions on social media and its economic influences as it relates to microeconomic topics.
  • WELL BALANCED COVERAGE OF ECONOMIC FAILURE OF 2008 ANALYZES MARKET AND GOVERNMENT FAILURE. While many books in the market examine market failure, this edition offers a complete, consistent and balanced discussion of this important recent historical event, examining both market failure and government reaction and mistakes.
  • DISCUSSION ENCOURAGES A DEEPER RELATIONSHIP BETWEEN MICROECONOMICS AND EVERY DAY LIFE. New, relevant topics, such money and happiness and gold standard as money policy, keep the reader interest and demonstrate the application of what students are learning.
  • NEW BEHAVIORIAL & EXPERIMENTAL ECONOMICS VIDEO SERIES. Available on MindTap™, gives students a preview into behavioral economics by, discussing the rational-actor model, reviewing experiments performed by behavioral economists to challenge the rational-actor model and, discussing some of the contributions of, and weakness of, behavioral economics.

Alternate Formats

Choose the format that best fits your student's budget and course goals

To customize your learning solution, contact your Learning Consultant for more information.

  • Looseleaf Package Edition

    ISBN-10: 1305576624  | ISBN-13: 9781305576629

    List Price = $213.95  | College Bookstore Wholesale Price = $160.50

  • Book Only

    ISBN-10:  1285738306  | ISBN-13:  9781285738307

    List Price = $304.95  | CengageBrain Price = $304.95  | College Bookstore Wholesale Price = $229.25

  • MindTap 1 Term (6 Months) + Loose-leaf

    ISBN-10:  1305617371  | ISBN-13:  9781305617377

    List Price = $171.95  | CengageBrain Price = $171.95  | College Bookstore Wholesale Price = $129.50

  • Aplia 1 Term (6 Months) + Loose-leaf

    ISBN-10:  1305617398  | ISBN-13:  9781305617391

    List Price = $171.95  | CengageBrain Price = $171.95  | College Bookstore Wholesale Price = $129.50

  • Aplia with Write Experience 2.0 Powered by MyAccess 1 Term (6 Months) + Loose-leaf

    ISBN-10:  1305717848 | ISBN-13:  9781305717848

    List Price = $181.95  | CengageBrain Price = $181.95  | College Bookstore Wholesale Price = $137.00

Learning Resource Bundles

Choose the textbook packaged with the resources that best meet your course and student needs. Contact your Learning Consultant for more information.

Bundle: Text + Digital Assets, 2 term (12 months) Printed Access Card + MindTap® Economics, 1 term (6 months) Printed Access Card

ISBN-10: 1305703782  | ISBN-13: 9781305703780

List Price = $317.95  | CengageBrain Price = $317.95  | College Bookstore Wholesale Price = $239.25

This Bundle Includes:

  • Microeconomics
    List Price = $304.95  | CengageBrain Price = $304.95  | College Bookstore Wholesale Price = $229.25
  • MindTap® Economics, 1 term (6 months) Printed Access Card
    List Price = $126.00  | College Bookstore Wholesale Price = $94.50


Bundle: Text + Digital Assets 2 terms (12 months) Printed Access Card + Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card

ISBN-10:  1337075558  | ISBN-13:  9781337075558

List Price = $317.95  | CengageBrain Price = $317.95  | College Bookstore Wholesale Price = $239.25

This Bundle Includes:

  • Microeconomics
    List Price = $304.95  | CengageBrain Price = $304.95  | College Bookstore Wholesale Price = $229.25
  • Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $126.00  | College Bookstore Wholesale Price = $94.50


Bundle: Text + Digital Assets 2 terms (12 months) Printed Access Card + Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card

ISBN-10:  1337075671  | ISBN-13:  9781337075671

List Price = $324.95  | CengageBrain Price = $324.95  | College Bookstore Wholesale Price = $244.25

This Bundle Includes:

  • Microeconomics
    List Price = $304.95  | CengageBrain Price = $304.95  | College Bookstore Wholesale Price = $229.25
  • Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $136.00  | College Bookstore Wholesale Price = $102.00


Bundle: Text + Digital Assets 2 terms (12 months) Printed Access Card + LMS Integrated for Aplia™, 1 term Printed Access Card

ISBN-10:  133707604X  | ISBN-13:  9781337076043

List Price = $317.95  | CengageBrain Price = $317.95  | College Bookstore Wholesale Price = $239.25

This Bundle Includes:

  • Microeconomics
    List Price = $304.95  | CengageBrain Price = $304.95  | College Bookstore Wholesale Price = $229.25
  • LMS Integrated for Aplia™, 1 term Printed Access Card
    List Price = $126.00  | College Bookstore Wholesale Price = $94.50


Bundle: Text + Digital Assets 2 terms (12 months) Printed Access Card + LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card

ISBN-10:  133707599X  | ISBN-13:  9781337075992

List Price = $324.95  | CengageBrain Price = $324.95  | College Bookstore Wholesale Price = $244.25

This Bundle Includes:

  • Microeconomics
    List Price = $304.95  | CengageBrain Price = $304.95  | College Bookstore Wholesale Price = $229.25
  • LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $136.00  | College Bookstore Wholesale Price = $102.00


Bundle: Text + Digital Assets 2 terms (12 months) Printed Access Card + LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card

ISBN-10:  1337075973 | ISBN-13:  9781337075978

List Price = $317.95  | CengageBrain Price = $317.95  | College Bookstore Wholesale Price = $239.25

This Bundle Includes:

  • Microeconomics
    List Price = $304.95  | CengageBrain Price = $304.95  | College Bookstore Wholesale Price = $229.25
  • LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Printed Access Card
    List Price = $126.00  | College Bookstore Wholesale Price = $94.50


Supplements

All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Cengage Learning Testing, powered by Cognero® Instant Access for Arnold's Microeconomics  (ISBN-10: 1305493214 | ISBN-13: 9781305493216)

Cengage Learning Testing Powered by Cognero is a flexible, online system that allows you to author, edit, and manage test bank content, create multiple test versions in an instant, and deliver tests from your LMS, in your classroom or through CengageNOW.

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 1305388119 | ISBN-13: 9781305388116)

Cengage Learning's Write Experience is the first higher education product to help your economic students improve their writing and analytical skills without adding to your workload. Offered through an exclusive agreement with Vantage Learning, creator of the software used for GMAT essay grading, Write Experience evaluates students' written answers for writing for voice, style, format, and originality. Write Experience scores student writing instantly and accurately. It also provides students with detailed revision goals and feedback on their writing.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™, 1 term Instant Access for Arnold's Microeconomics  (ISBN-10: 1305392477 | ISBN-13: 9781305392472)

Aplia™, the best-selling digital economic solution, is fully integrated with this edition and offers Working with Diagrams, Video Questions and Problems, with Roger Arnold, and ConceptClips. Interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises further promote hands-on applications without adding to your workload. Students take an active role in the learning process--improving their microeconomic understanding and ability to relate to economic concepts. You can assign homework that is automatically graded and recorded.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

MindTap® Economics, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 1305396707 | ISBN-13: 9781305396708)

MINDTAP ECONOMICS FOR ARNOLD’S MICROECONOMICS (1 SEM), 12E is a personalized teaching experience with relevant assignments that guide students to analyze, apply, and improve thinking, allowing you to measure skills and outcomes with ease. Personalized teaching becomes yours through a Learning Path built with key student objectives and your syllabus in mind. Control what students see and when they see it. Relevant readings, multimedia, and activities are designed to take students up the levels of learning, from basic knowledge to analysis and application. Analytics and reports provide a snapshot of class progress, time in course, engagement and completion rates.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 130540176X | ISBN-13: 9781305401761)

Aplia™, the best-selling online homework solution, significantly improves outcomes and elevates thinking by increasing student effort and engagement. Aplia™ offers Working with Diagrams, Video Questions and Problems, with Roger Arnold, and ConceptClips as well as interactive problem sets, critical-thinking exercises and more. Students take an active role in the learning process--improving their economic understanding and ability to relate to economic concepts. Write Experience helps students write more effectively without adding to your workload.

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Aplia™, 1 term Instant Access for Arnold's Microeconomics  (ISBN-10: 1305409787 | ISBN-13: 9781305409781)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 1305409922 | ISBN-13: 9781305409927)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 1305409884 | ISBN-13: 9781305409880)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Arnold's Microeconomics  (ISBN-10: 1305409825 | ISBN-13: 9781305409828)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

Student Supplements

Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 1305388119 | ISBN-13: 9781305388116)

Cengage Learning's Write Experience provides you with the opportunity to improve your writing and analytical skills. Created by Vantage Learning, originator of the software used for GMAT essay grading, Write Experience evaluates your answers to a select set of assignments for writing for voice, style, format, and originality. The program automatically, instantly and accurately scores your writing and provides detailed revision goals and feedback on your writing.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™, 1 term Instant Access for Arnold's Microeconomics  (ISBN-10: 1305392477 | ISBN-13: 9781305392472)

Aplia™, the best-selling online homework solution, is fully integrated with this edition to offer you Working with Diagrams, Video Questions and Problems, with author Roger Arnold, and ConceptClips. You'll also find interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises that encourage you to take an active role in the learning process. Aplia™ helps you improve your economic understanding and ability to relate to the microeconomic concepts presented.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

MindTap® Economics, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 1305396707 | ISBN-13: 9781305396708)

MindTap™ Economics for Arnold's Microeconomics, 12th Edition provides you with the tools you need to better manage your limited time -- you can complete assignments whenever and wherever you are ready to learn with course material specially customized for you by your instructor and streamlined in one proven, easy-to-use interface. With an array of tools and apps -- from flashcards to note taking -- you'll get a true understanding of course concepts, helping you to achieve better grades and setting the groundwork for your future courses. Access to this product is valid for 6 months of usage.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 130540176X | ISBN-13: 9781305401761)

Aplia™, the best-selling online homework solution, significantly improves outcomes and helps you get more out of your microeconomics course. You'll find Working with Diagrams, Video Questions and Problems, with Roger Arnold, and ConceptClips as well as interactive problem sets, critical-thinking exercises and more. You gain a stronger economic understanding and ability to relate to microeconomic concepts. Write Experience helps you learn to write more effectively.

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

LMS Integrated for Aplia™, 1 term Instant Access for Arnold's Microeconomics  (ISBN-10: 1305409787 | ISBN-13: 9781305409781)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for MindTap® Economics, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 1305409922 | ISBN-13: 9781305409927)

This access code will provide you with seamless access to your MindTap™ Economics resources from within your campus Learning Management System. You will be prompted to enter this access code the first time that you click on a link in your course that includes Cengage content.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term (6 months) Instant Access for Arnold's Microeconomics  (ISBN-10: 1305409884 | ISBN-13: 9781305409880)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $126.00  | CengageBrain Price = $126.00  | College Bookstore Wholesale Price = $126.00

LMS Integrated for Aplia™ with Cengage Learning Write Experience 2.0 Powered by MyAccess, 1 term Instant Access for Arnold's Microeconomics  (ISBN-10: 1305409825 | ISBN-13: 9781305409828)

Cengage Learning provides Learning Management System (LMS) integration with our MindLinks service. This service is designed to deliver an optimal user experience through the learning management system (LMS) already used by the institution--facilitating learning retention and contributing to better learner outcomes. Our collaboration with LMS industry leaders helps drive advanced features like gradebook integration, while the fluid pedagogical design contributes to more teachable moments.

List Price = $136.00  | CengageBrain Price = $136.00  | College Bookstore Wholesale Price = $136.00

Meet the Author

Author Bio

Roger A. Arnold

Dr. Roger A. Arnold is Professor of Economics at California State University San Marcos, where his fields of specialization include general microeconomic theory and monetary theory. A widely respected authority on economic issues, Dr. Arnold is a regularly featured expert on talk radio discussing the state of the economy. He is also a proven author, who has written numerous academic articles, hundreds of newspaper columns, as well as the popular ECONOMICS: NEW WAYS OF THINKING and principles of macroeconomics supplementary text, HOW TO THINK LIKE AN ECONOMIST. Dr. Arnold has been a member of the economics faculty at California State University Northridge, University of Oklahoma, Hillsdale College, University of Nevada Las Vegas, and California State University San Marcos. He served as chair of the economics department for two years at University of Nevada Las Vegas and for seven years at California State University San Marcos. He is currently chair of the economics department at California State University San Marcos. During his tenure at UNLV he was regularly one of the top five finalists for the teacher of the year honor (in the College of Business and Economics), and in 1987 he received the best researcher of the year award. Dr. Arnold earned a B.S. in Economics in 1974 from the University of Birmingham in England and received his M.A. in 1976 and his Ph.D. in 1979 from Virginia Polytechnic Institute and State University.

Key Digital Features

Digital Solutions | Adaptive Test Prep | Progression Graphs


Digital Solutions

The ‘New’ Aplia

Aplia logo

What is it?
Aplia is the most successful and widely used homework solution in the Economics market. Online interactive problem sets, analyses, tutorials, experiments, and critical-thinking exercises give students hands-on application without adding to instructors’ workload. Based on discovery learning, Aplia requires students to take an active role in the learning process—helping them improve their economic understanding and ability to relate to the economic concepts presented. Instructors can assign homework that is automatically graded and recorded.

What’s New?
Arnold’s 12th Edition includes a fully interactive eReader embedded in the Aplia product. This new approach combines the functionality you and your students are coming to expect from a modern eReader (text search, highlighting, note-taking) with our exclusive embedded media.

  • An optimized iPad experience, allowing students to access content on their mobile devices anywhere and anytime.
  • Improved graphing with better graph precision, a new fill-area tool, and an improved shifter tool.
  • Expanded partial credit and task level grading – providing feedback to students at the task level in addition to the problem level for more granular and incremental guidance to coach students where they need it most.
  • Closer alignment between the end-of-chapter questions and Aplia homework.
  • End of Chapter Assignments, along with the traditional Aplia assignments that have previously been available, are now delivered in the Aplia format with graphing functionality.

Check out the live demo!


Aplia logo

MindTap

MindTap for Arnold’s Economics, 12e is a highly personalized, complete online learning solution that will change the way you think about teaching and student engagement. More than an ebook, a homework solution, or a Learning Management System (LMS), MindTap delivers courses built on authoritative Cengage Learning content to deliver the first product in a new category—the Personal Learning Experience. By combining readings, multimedia, activities, and assessments into a singular Learning Path, MindTap guides students through their course with ease and engagement.

The MindTap experience begins with the Learning Path that guides students to mastery of the subject matter and provides instant access to the resources they need along the way. MindTap delivers a suggested Learning path right “out of the box,” ready for you to personalize your course.

Aplia users – you can gain access to the homework sets you’ve come to rely on directly within the MindTap Learning Path.

Customizing MindTap is easy! You can change due dates, re-order content, and remove activities you don’t need. You can add videos, flashcards, web links, and your own content to foster immediacy and contextual relevancy.

Visit www.cengage.com/mindtap to learn more.


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Write Experience

Cengage Learning’s Write Experience allows you to assess written communication skills without adding to your workload. Instructors have told us it’s important that students can write effectively in order to communicate and think critically about economics. Write Experience uses artificial intelligence to score student writing instantly and accurately, as well as provide students with detailed revision goals and feedback on their writing to help them improve.

Visit www.cengage.com/writeexperience to learn more.


Adaptive Test Prep

NEW!  Adaptive Test Prep -- Only available in MindTap -- Adaptive where it counts!


The new Adaptive Test Prep App helps students prepare for test success by allowing them to generate multiple practice tests across chapters.

The program grades practice tests and indicates the areas that have or have not been mastered.

Students are presented with an Adaptive Study Plan that has a series of highly targeted remediation resources, including "Teachable Moment" videos created by the author. This allows students to better assess their level of understanding of the course material prior to the exam.
The Adaptive Study Plan also takes students directly to pertinent pages in the text where practice question materials are referenced.

Students also receive a robust explanation of the problem and a video ConceptClip, where appropriate.

Progression Graphs

NEW! Progression Graphs – Available in both MindTap and Aplia!

Many economic graphs have been digitally enhanced in the Arnold, 12e eReader using our new Progression Graph technology.

Progression Graphs decompose each graphical exhibit into several layers while still maintaining a rich, economic pedagogy.

NOW with Progression Graph functionality, students can work at their own pace in order to see a complex graph being built step-by-step.