Written by recognized leaders in the field, MEDIA PROGRAMMING delivers the most accurate coverage of techniques and strategies used in the programming industry today. Reflecting the latest developments from real-world practice, this market-leading text covers all aspects of media programming for broadcast and cable television, radio, and the Internet with clear, current illustrations and examples. It offers in-depth coverage of emerging trends, including multiplatform strategies, cross-media, new media, high definition media, new programming strategies, and wireless and pay-per-view media. This proven text continues to focus on how programs (units of content) are selected (or not selected), arranged, evaluated, and promoted with the need to consider pressures from technology, financing, regulations, policies, and marketing.
Table of Contents
Part I: INTRODUCTION TO PROGRAMMING.
1. A Scaffold for Programmers.
Part II: FRAMEWORKS FOR MEDIA PROGRAMMING.
2. Prime-Time Network Strategies.
3. Multichannel Television Strategies.
4. Online Television Strategies.
Part III: UNDERSTANDING KEY PROCESSES.
5. Program and Audience Research and Ratings.
6. Syndication for Stations, Cable and Online.
Part IV: TELEVISION PROGRAMMING PRACTICES.
7. Non-Prime-Time Network Programming.
8. Television Station Programming Strategies.
9. Basic and Premium Subscription Programming.
10. Public Television Programming.
Part V: AUDIO PROGRAMMING PRACTICES.
11. Music Programming.
12. Informational Programming.
Bibliography of Recent Publications.
Internet Media Sites.
About the Contributing Authors.
Index to Program Titles.