Higher Education

Principles of Web Design: The Web Technologies Series, 5th Edition

  • Joel Sklar
  • ISBN-10: 1111528705  |  ISBN-13: 9781111528706
  • 616 Pages
  • Previous Editions: 2009, 2006, 2003
  • © 2012 | Published
  • College Bookstore Wholesale Price = $140.75
  • Newer Edition Available
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Joel Sklar has written the definitive text for Web site design, PRINCIPLES OF WEB DESIGN, Fifth Edition guiding your students through the entire Web site creation process, while developing and enhancing your HTML, CSS, and visual design skills along the way. Now updated to include the latest Web design technologies and trends, this Fifth Edition features all-new sections on HTML5, CSS3, CSS page layouts, and enhanced navigation as well as technical updates and new screen shots throughout. Beginning with the Web design environment and the principles of sound Web design, your students will continue to planning site layout and navigation, and progress to Web typography, colors and images, working with CSS, and more. Armed with a priceless understanding and plenty of hands-on activities, students will gain a solid foundation of designing successful, standards-based Web sites that are portable across different operating systems, browsers, and Web devices. Companion site available at no additional cost www.joelsklar.com/pwd5.

Features and Benefits

  • Full color! This allows users to see the truly visual nature of the example Web sites used to illustrate Web design principles.
  • Updated code samples and hands-on activities let students "dive under the hood" and get plenty of coding experience.
  • Online companion Web site provides additional information, code samples, and links for further research.

Table of Contents

1. HTML and the Modern Web.
2. Web Site Design Principles.
3. Site Planning.
4. Cascading Style Sheets.
5. Web Typography.
6. Box Properties.
7. Page Layouts.
8. Graphics and Color.
9. Site Navigation.
10. Data Tables.
11. Web Forms.
12. Web Page Design Studio.

What's New

  • NEW! Updated discussion and exploration of Web 2.0 topics.
  • NEW! An introduction of brand new design techniques.
  • NEW! A new chapter on creating Floating Layouts replaces the old chapter on Framed Layouts.
  • NEW! End of chapter material has been updated.
  • NEW! illustrations and screen shots throughout reflect current browsers and relevant visualizations of key concepts.
  • NEW! sections on HTML5 and CSS3 describe the benefits and use of these new coding standards
  • NEW! "Page Layouts" chapter describes how to build both flexible and fixed page designs using CSS.


All supplements have been updated in coordination with the main title. Select the main title's "About" tab, then select "What's New" for updates specific to title's edition.

For more information about these supplements, or to obtain them, contact your Learning Consultant.

Instructor Supplements

Instructor's Resource CD-ROM  (ISBN-10: 1111528713 | ISBN-13: 9781111528713)

Instructor Resources help you make the most of your course with teaching aids and information on using the text. Data Files show you what students will be working on; Solution Files show you the answers to the data file activities and allow you to gauge comprehension. Instructor's Manual summarizes the chapter contents and figures, and contains teacher tips and classroom/lab activities. The manual provides all of the resources you need to teach your course with efficiency while giving you tips on how to engage your students. Customizable PPT Lecture Presentations outline key concepts and terms from each chapter, saving you time in preparation for class. Customizable Sample Syllabi outline policies, assignments, exams, and other course information to help you set up your course with ease. Key Terms and Definitions are provided as a convenient reference.

Meet the Author

Author Bio

Joel Sklar

Joel Sklar is an instructional designer and technical trainer specializing in HTML, XML, and Web technologies. He has taught markup languages and Web design to thousands of technical professionals in the New England area. Joel's consulting business offers a range of technical and design classes as well as customized courseware and e-learning development. Known for his lively hands-on demonstrations, Joel has presented at Web and technical conferences throughout the United States.